InMobi

APRIL 8, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. For some businesses, fraud gobbled up around 80 percent of marketing budgets.

Mobile Ads 52

Mobile Ads Banner Video Ads Brand Awareness 52

InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

InMobi

APRIL 18, 2019

Every organization in the mobile advertising space aims to totally prevent fraud, but is complete mobile ad fraud prevention even possible? Will mobile advertising fraud always be around, or can potentially fraudulent schemes be eliminated for good? Ad dollars lost from fraud is now in the billions.

Mobile Ads 40

Mobile Ads Pop-Up Advertising Marketing 40

Single Grain

DECEMBER 18, 2019

At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. That’s why we rounded up the key trends that will impact running ads on Facebook this year. Book My Free Marketing Consultation. 5 Most Important Trends for Facebook Ads in 2020.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

InMobi

JANUARY 10, 2019

The very best marketers - the ones that always hit their goals and move the business forward - advertise in mobile apps. That’s why the in-app advertising market is red hot right now. Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. What is mobile’s share of digital ad spending? Where are mobile ad dollars going? billion and 68.3%

Advertising 98

Advertising Mobile Ads Retail Entertainment 98

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. digital ad spending is expected to reach over $390 billion by 2027.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

MARCH 12, 2020

First released in May 2017 - the ads.txt solution for website and mobile web publishers has seen tremendous success,” said Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi. Let’s take a look at its effect on the mobile ad tech space over the past 12 months. So far, the signs certainly look promising.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Inventory Education 52

Single Grain

DECEMBER 20, 2019

In fact: Google has 90.46% of the search engine market share worldwide. Google has a market value of $739 billion. Google is constantly adding to and upgrading its massive suite of products, which makes it hard for the typical advertiser to keep up with what’s available to them. Book My Free Marketing Consultation.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Paid search ads appear as the top results on search engines.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

OCTOBER 13, 2020

In both the short term and the long term, retail advertising should be centered around mobile devices and mobile apps. Increasingly, it’s the best marketing strategy for boosting retail sales. Overall, 62% said they would be browsing and buying gifts from mobile this year, with 67% of all women saying the same thing.

Retail 52

Retail Advertising Mobile Ads Electronics 52

Paleo AdTech

DECEMBER 10, 2023

Kamakshi Sivaramakrishnan is on the product team at Microsoft’s LinkedIn, which acquired her company Drawbridge in 2019. Before founding Drawbridge, Siviramakrishnan was Lead Scientist at AdMob, a mobile ad platform that served mobile app developers (starting in the WAP era of m.dot apps); it was acquired by Google in 2009.

Real Estate 52

Real Estate Ad Tech Mobile Ads Advertising 52

InMobi

MARCH 21, 2022

The top discovery methods are mobile ads and word of mouth. In short, everyone from established brands to mobile startups should have their own mobile app – and invest in app developers and user acquisition. Between 2019 and 2021, there was a 43% increase in the average number of grocery visits by their app owners.

Retail 52

Retail Mobile Ads Advertising Marketing 52

Basis

MARCH 22, 2023

One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket. Yet, there was cautious optimism for ad dollars flowing into the market. Majority share for mobile ads served via programmatic is steady.

Advertising 98

Advertising Impressions CPM Cookies 98

illumin

OCTOBER 16, 2023

By far, the retail industry has consistently spent the most ad dollars of any industry in the US and this is set to continue. eMarketer predicts that retail’s “outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.” of the market next year.

eCommerce 52

eCommerce Retail Mobile Ads Video Ads 52

InMobi

MAY 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. Statistics on Mobile Devices Total time spent on mobile devices per day: 215 minutes , or three hours and 35 minutes. When will mobile become more popular than TVs? By 2019, according to eMarketer.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Ad Colony

JUNE 6, 2022

Our BRAG report highlighted how in the era of consumer privacy, smaller brands are using three tactics to boost their brand strength and app growth over traditional performance marketing: 1) Offline Partnerships, 2) On-Device Integrations, and 3) Product Innovation. million users in 2019. billion for the year.

Retail 78

Retail Manufacturing Mobile Ads Advertising 78

InMobi

NOVEMBER 26, 2019

In fact, in January 2019, some of the top health and fitness apps included MyFitnessPal, among others. Working Out Who Actually Uses Health and Fitness Apps Here’s a brief snapshot of the average owner of seven of the top fitness apps from January 2019: The vast majority of app owners are female. Who specifically uses these apps?

Mobile Ads 52

Mobile Ads Audience Ad Exchange Education 52

Lemonads

AUGUST 29, 2021

Digital marketing has undoubtedly transformed the way businesses promote their products and services. What’s more, online promotion methods like mobile affiliate marketing go a step further because they allow advertisers to build strong bonds with consumers and contact prospects at crucial moments during the decision-making process.

Affiliates 52

Affiliates Marketing Audience Conversion 52

InMobi

AUGUST 15, 2019

Download the 2019 Mobile Programmatic Advertising Report Today! We don’t know which financial services marketer said this to Digiday in 2017, but perhaps no quote so appropriately sums up how many marketers and advertisers feel about programmatic ad buying today. continues to be the largest market.

Click Through Rate 40

Click Through Rate Advertising Banner Mobile Ads 40

InMobi

SEPTEMBER 9, 2019

In 2019, the IAB Tech Lab has released a number of new standards and technologies designed to dramatically increase transparency in the programmatic mobile advertising world. He is a passionate app user and evangelist, working to support diverse marketing campaigns across devices.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Exchange Ad Inventory 52

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. What in-app ad rates will brands pay throughout 2019?

CPM 52

CPM CPC Advertising Banner 52

Paleo AdTech

JUNE 22, 2021

Kamakshi Sivaramakrishnan is on the product team at Microsoft’s LinkedIn, which acquired her company Drawbridge in 2019. Before founding Drawbridge, Siviramakrishnan was Lead Scientist at AdMob, a mobile ad platform that served mobile app developers (starting in the WAP era of m.dot apps); it was acquired by Google in 2009.

Real Estate 40

Real Estate Ad Tech Mobile Ads Advertising 40

Single Grain

JULY 2, 2019

Please note: It is still important to target informational and navigational search queries in your digital marketing strategy, although the maximum weightage should be given to high-commercial-intent keywords. And there is no better way than email marketing to enable them to visit your site more often.

Native Advertising 75

Native Advertising Retargeting Conversion Rate Conversion 75

InMobi

JUNE 7, 2019

In order to appeal to customers on mobile devices today, what do CMOs and marketers need to do? Effectively reaching and communicating with mobile audiences requires more than just a responsive version of your website. People on mobile devices have very specific behaviors and expectations.

Mobile Ads 40

Mobile Ads Audience Video Ads Communications 40

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

SEPTEMBER 22, 2020

For example, over half (54%) said they spent more on household goods this summer than they did in 2019, with just 18% saying they were spending less than before. Not only will consumers willing to spend more even considering the state of the world, but they were buying the same kinds of things they were buying in 2019, 2018, etc.

Retail 52

Retail Shipping Audience Mobile Ads 52

InMobi

JUNE 12, 2020

Furthermore, in-app targeting is consistently more accurate since it relies on mobile device IDs instead of third-party cookies. In comparison, mobile ad IDs are more static and thus more accurate over the long term. 2) It’s More Measurable Than TV Ads Who actually watches television ads?

Advertising 52

Advertising ROI Cookies Audience 52

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

InMobi

SEPTEMBER 30, 2019

Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Here’s what you can do to expand the reach of your in-app performance marketing efforts and achieve unprecedented mobile growth. First, the type of apps being brought to market are very different.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

FEBRUARY 11, 2019

To learn more about what InMobi is doing to improve and guarantee trust and transparency throughout the mobile in-app advertising and marketing ecosystem, download our white paper on 5 Ways InMobi Ensures Trust and Transparency today. Close to 75 percent of all marketers in the U.S. Brand Safety. Walled Gardens.

Advertising 52

Advertising Viewability Mobile Ads Marketing 52

InMobi

SEPTEMBER 11, 2019

Specialized vs. Omnichannel DSPs: Market Factors to Consider As we noted in our July 2019 webinar with Adweek, consolidation continues to happen among omnichannel DSPs in the ad tech space. And, these specialized DSPs represent around 20% of the mobile ad programmatic market now. Let us know on social media!

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Digital Turbine

JUNE 6, 2022

Our BRAG report highlighted how in the era of consumer privacy, smaller brands are using three tactics to boost their brand strength and app growth over traditional performance marketing: 1) Offline Partnerships, 2) On-Device Integrations, and 3) Product Innovation. million users in 2019. billion for the year. .

Manufacturing 52

Manufacturing Retail Mobile Ads Advertising 52

InMobi

MAY 4, 2020

Connected TV Advertising 2019 report stated: “The boom in CTV viewership and time spent is partially driven by cord-cutting. Full Screen, Immersive Ads with Measurement A brand marketer is always looking for proof that their ads are being watched and the target audience is fully engaged. As eMarketer’s U.S.

Viewability 52

Viewability Audience Entertainment Mobile Ads 52

Digital Turbine

JULY 28, 2022

However, in 2019, random tests conducted by a state drug authority stirred controversy around its baby shampoo brand, Johnson’s Baby. The company reached out to its mobile-savvy target audience of young parents via their smartphones with a compelling mobile ad unit that simulated their shopping experience.

Education 40

Education Click Through Rate Banner Brand Awareness 40

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. of Facebook’s total users are scrolling on a desktop, creating ads for both devices meant that they were poorly allocating resources. of users as it does to create a desktop ad for 1.7% Since 98.3%

eCommerce 52

eCommerce CPM ROI Video Ads 52