Digiday

SEPTEMBER 18, 2024

And next week, both the consumer and B2B brands will pop-up again at the Journal House in New York City during the UN General Assembly’s Climate Week. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Single Grain

OCTOBER 13, 2020

increase over Q1 2019. You don’t need to be a computer whiz or a programming genius — there are tons of e-commerce website building services out there that don’t require a lick of code to get your digital storefront up and running. In this guide, we’re going to go over what you need to do to set up shop on the world wide web.

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Single Grain

JUNE 19, 2019

The Internet has become the great leveler when it comes to marketing. No matter how large or small your business is, there are a wide variety of ways that you can get a big impact from a well-planned and well-executed digital marketing strategy. Dive Deeper: Email Marketing vs. Chatbot Marketing: The Ultimate Showdown.

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Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. As advertising trends evolve, we marketers have become much smarter. Here are the seven top digital advertising trends that every marketer should know in 2020. Book My Free Marketing Consultation .

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Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. How much easier (and more profitable) would your life as a marketer be? So hard that most brands and marketers are lost when it comes to choosing the right kind of content. What Is a Content Marketing Funnel?

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Martech

OCTOBER 20, 2021

Discovery Plus leverages an instance of CDP and marketing automation platform Blueshift to manage and market to their strikingly diverse audience. “The customer data platform starts to act as your marketing hub,” he said. “The kind of data we are capturing comes from multiple sources.

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Single Grain

NOVEMBER 1, 2019

billion (24% YoY) and their market cap is $134.5 Still, you can’t discount smart marketing when evaluating their success. An Analysis of Adobe’s General Marketing Tactics. Design, user experience (UX) and acquisitions are probably not the first things you think of when discussing marketing channels. Good User Experience.

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Single Grain

AUGUST 27, 2020

If you own a business or work as a marketer for any industry with strict regulatory considerations – such as cannabis, which we'll use as our example, alcohol and tobacco – you are painfully aware of the limitations in how these companies can be marketed. Marketing Consultation . No unsolicited internet pop-up ads.

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Digiday

JUNE 20, 2023

TikTok returned to the Cannes Lions International Festival of Creativity this year for the fourth time, marked by a pop-up structure that invited guests to try out TikTok’s new tools — and pose for videos wearing prom/wedding style wares (think big glasses and kooky accessories) — in the infamous Carlton hotel.

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Martech

AUGUST 29, 2022

It is so strongly entrenched in American pop culture that this remains true even though the date is now almost always before Labor Day (this year it’s Aug. Read next: Only 38% of marketers very confident in their customer data and analytics systems. in 2019, according to Forbes. Marketers can’t afford to ignore them.

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Ad Rants

AUGUST 2, 2022

Organic search has the potential to attract more traffic to a website than any other known marketing source: social media, paid ads, and other channels that we use for this purpose. It will also position you above your competition in the search engine results pages (SERPs), which is what all marketers aim for.

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Single Grain

AUGUST 6, 2019

This post has been updated for 2019. Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. What Is a Marketing Funnel? Example 1 : A Not-so-effective Marketing Funnel.

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Digiday

MARCH 2, 2023

The story was first reported on, and published by, Digiday sibling WorkLife Fear over robots taking jobs has long been a concern, but the rapid growth of the global artificial intelligence market has left white space for strong AI leadership. In particular, the role of chief AI officer is starting to pop up more across companies.

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Single Grain

DECEMBER 27, 2019

People listen to podcasts to learn new growth tactics for their business, improve their marketing skills and get inspired by entrepreneurial interviews. For many years, Spotify and Apple have been neck-and-neck in the podcast industry, vying for the top spot in the market. Data offers marketers the Midas touch. Click To Tweet.

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Single Grain

OCTOBER 30, 2020

Like any marketing tactic, the infographic space is now saturated. 65% of brands use infographics in their content marketing efforts. Infographics have had the biggest increase in usage among B2B marketers in the last four years — now at 65%. 59% of B2C marketers use infographics in their marketing.

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Ad Monsters

OCTOBER 30, 2024

There’s data to back this up. The Crumbling ‘Ads for Content’ Value Exchange In 2019, 44% of users were okay with ads in exchange for free content. Stats like these indicate that the era of irrelevant ads, autoplay videos, and pop-ups is over. And what about disruptive pop-up ads?

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Digiday

OCTOBER 25, 2022

In the face of an economic downturn, marketers and agency executives see OOH as a safe bet. So it’s no surprise going into the fourth quarter that they will likely add more out of home advertising to their marketing mix. But spending in Q4 2021 was up 37.4% In 2020, OOH ad spending plummeting by 29% , according to OAAA.

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Single Grain

DECEMBER 20, 2019

In fact: Google has 90.46% of the search engine market share worldwide. Google has a market value of $739 billion. Google is constantly adding to and upgrading its massive suite of products, which makes it hard for the typical advertiser to keep up with what’s available to them. Book My Free Marketing Consultation.

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Single Grain

DECEMBER 30, 2019

Search engine optimization (SEO) is digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates: March 2019 Core update. June 2019 Core update. Omnichannel Marketing: Using the Content Sprout Method to Overcome Info Overload. How to Get Started With Influencer Marketing.

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Digiday

JANUARY 15, 2023

So it’s no surprise that in the wake of Elon Musk’s takeover, there have already been a number of platforms that have popped up and either promoted themselves or had their names thrown in the ring as potential Twitter alternatives. Founded: October 2019. HQ: Germany. What is it? Hive Social is a microblogging site.

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Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. It turns out that there’s a different way. It’s an element of breaking the ice.”

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Single Grain

JULY 5, 2019

In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. Podcasts have emerged as both a viable media channel and an effective marketing one. Pretty smart, right?

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Chief Martech

AUGUST 29, 2022

In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. You could have a full-featured marketing suite as your core platform, but it now had open APIs and a marketplace of specialist (best-in-breed) apps with off-the-shelf integrations. In fact, the two were better together.

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Single Grain

SEPTEMBER 10, 2020

Google algorithm updates are something that make webmasters and SEOers worry, especially due to the suddenness and, sometimes, lack of warning or detailed information (like the unnamed update on February 7, 2020 or the mysterious 19-result SERPs update on March 1, 2019). 30 Ways to Come Up with Great Ideas for Your Blog Posts. *

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Martech

MARCH 19, 2024

The TOFU content strategy worked for us in 2019, but not now, when our goal is to become and remain the industry’s best. This approach helped increase conversions on our blog from a dozen organic leads with zero conversions to 170+ leads and up to 10 deals monthly. If it’s right up your alley, ask for their contacts.

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Basis

OCTOBER 11, 2024

Where once the only control audiences had over audio was the ability to change the radio station or pop in a new tape or CD (or LP), digital audio now gives listeners seemingly endless choices—all at the touch of a button or tap of a screen. But what consumer listening habits can marketers tap into to drive performance? Hint: very.)

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Martech Series

JANUARY 24, 2023

Group members can thumbs-up (or -down) directly in the groupchat to approve or reject transactions. Product designer Andrew Courter previously founded a startup that was acquired by Twitter in 2019. Marketing Technology News: MarTech Interview with Dan Granger, CEO and Founder of Oxford Road The post Web3 Messenger Tribes Raises $3.3

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Single Grain

JUNE 21, 2019

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 It's easy and simple: All you need to do is use the same post to set up multiple ad campaigns and publish the promotional post on your company’s Facebook Page. 6 Facebook Ad Hacks Crushing It in 2019.

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Ad Monsters

APRIL 9, 2024

He founded Quan Media Group in 2019 and has since amassed over 100 clients, primarily through referrals. Out-of-home advertising is a broad range of tactics, from advertising in airports and hand-painted murals to street-level out-of-home transit and even mobile pop-up shops where a brand’s clients hang out.

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Digiday

OCTOBER 11, 2022

Fender is tapping into its history and heritage, using nostalgia marketing and experiential to get the attention of its current consumer base as well as new musicians. This weekend, Fender will host a pop-up in Austin where consumers can enter a space that’s meant to feel like the ‘50s.

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Karola Karlson

JANUARY 10, 2024

What are the biggest marketing trends in 2024? Coming up are my top five predictions on how marketing will change – or continue shifting – in 2024 , from macro-level changes to specific topics close to my heart. In 2023, I worked with several tech companies, both B2C and B2B, on their growth strategies and marketing campaigns.

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Single Grain

OCTOBER 3, 2019

Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. That's typically not going to happen.

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Digiday

JANUARY 19, 2023

What little stakes there are around these investments revolve around experimentation and marketing. So far, those videos helped CNN rack up 1.3 its second biggest market. That’s clear in the wide-ranging content strategies employed by the news publishers on TikTok. Take CNN for example. million followers and 11.3 million likes.

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Martech

OCTOBER 26, 2022

A digital asset management (DAM) system is a must have for marketing organizations. They can accelerate time to market, cut the work it takes to find the right content and get it approved, while providing a single source of truth and brand messaging. What was the first thing that held it up? Don’t despair.

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Digiday

JULY 21, 2022

Fresh Sends, a direct-to-consumer gifting company founded in 2019, is working to build out its in-house creative team to focus on organic content for social channels like TikTok, Instagram and Pinterest. What that will be — experiential or a pop-up or something else — is yet to be determined.

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Digiday

OCTOBER 26, 2022

Wang, a 28-year-old singer and member of the popular K-pop group Got7, is the latest artist to join the star-studded line-up at Worlds. The involvement of a K-pop star at Worlds also shows that Riot is looking to expand its music footprint beyond North America. The opening ceremony for Worlds will take place on Saturday, Nov.

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Lemonads

JUNE 4, 2020

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. Skillful marketers can consistently craft campaigns that yield stellar results, but the only way to make sound decisions is by mastering the basics early on.

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