Adweek

OCTOBER 25, 2024

I was head of sales for independent adtech company MediaMath until 2019, during which time the company was considered a top player in the space. Our tech was licensed by big brands and premier agency holding companies in major media markets globally. Though I remain proud of MediaMath's growth, I believed it was always bounded.

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Adweek

AUGUST 8, 2024

GARM, the Global Alliance for Responsible Media, is shutting down due to an antitrust lawsuit being brought against it by Elon Musk and X, as reported by Business Insider. GARM is a cross-industry initiative established in 2019 by the World Federation of Advertisers (WFA) to help the industry address the challenge of illegal or harmful.

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Adweek

MARCH 26, 2024

The political news publisher Splinter relaunched Tuesday morning, three months after it was acquired by Paste Magazine in a package deal, alongside the feminist publisher Jezebel, from G/O Media for an undisclosed sum.

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Adweek

OCTOBER 3, 2024

Best Buy has hired Lisa Valentino as president of its advertising arm Best Buy Ads--a move that signals how retailers are increasingly looking to hire execs with strong relationships with advertisers to steer their retail media businesses.

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Adweek

JANUARY 15, 2025

When Clarken became CEO in 2019, retail media was a considerably smaller space with fewer players involved. Criteo's new CEO has his work cut out for him. When Michael Komasinski takes over for Megan Clarken on Feb. 15, the executive will be faced with a unique set of challenges. While Clarken successfully moved part of.

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Adweek

APRIL 7, 2023

On this episode of Champions of Change, Adweek senior TV reporter Mollie Cahillane is joined by Arielle Chambers, founder of media platform HighlightHER. Chambers founded media platform HighlightHER in 2019 with an all-female team of Black content.

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Adweek

NOVEMBER 15, 2024

The video platform saw the biggest growth in usage out of all the social media apps during the pandemic, with its user base growing from 73% of US adults in 2019 to. The year was 2020 and while the rest of the world was grappling with a global pandemic, YouTube was having quite the year.

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Adweek

NOVEMBER 11, 2024

He joined the station in 2019. he said in a video on social media on Friday. Fred Campagna has signed of from Atlanta CBS affiliate Atlanta News First. After 26 years in the broadcast business, tonight is my last night." He is moving to be the director of forensic meteorology at Haag. His station bio.

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Adweek

MARCH 13, 2025

The regime not only mimics X's Community Notes, originally launched in 2019 under the name Birdwatch, but will.

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Media 306

Adweek

SEPTEMBER 24, 2024

TikTok said Monday that it removed accounts belonging to Russian state media outlets RT and Sputnik for engaging in what it called "covert influence operations." (NBC

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Adweek

FEBRUARY 2, 2024

Sports and media publisher Boardroom is on pace to generate eight-figure revenue and record its fourth straight year of profitability in 2024, said cofounder Rich Kleiman.

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Media 284

Adweek

MAY 22, 2023

Since retooling its newsletter strategy in 2019, the Vox Media title New York Magazine has seen its email readership--as Succession's Kendall Roy might say--go supersonic.

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Media 274

Adweek

JANUARY 31, 2025

The conservative news publisher The Dispatch, which first launched on Substack in 2019, is staffing up and expanding its advertising business amid a nationwide shift in political sentiment. Of the.

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Adweek

MAY 19, 2023

When soccer superstar Alex Morgan called Jessica Robertson in 2019, she instantly picked up the phone. In 2021, Robertson and Morgan--alongside swimmer Simone Manuel, snowboarder Chloe Kim and WNBA icon Sue Bird--launched the media and lifestyle platform Togethxr, specifically targeting Gen Z and millennial women.

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Media Marketing 261

Adweek

OCTOBER 11, 2022

Chipotle is marking the 22nd year of its "Boorito" Halloween promotion, and its return to its restaurants for the first time since 2019, with a "BooReal" sweepstakes on nascent social media application BeReal. People can enter by posting to BeReal during its two-minute window on Halloween, Oct.

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Adweek

NOVEMBER 30, 2022

Popular edibles brand Kiva Confections, in an "off the wall" experiment, launched a first-of-its-kind seasonal product back in 2019--a THC-spiked gravy to go with cannafans' Thanksgiving turkeys. The savory sauce not only lit up social media and the national press--late night's Stephen Colbert even did a segment--it sold out immediately.

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Media 261

Adweek

JUNE 20, 2022

Marketers have flocked to the south of France for the first in-person Cannes Lions International Festival of Creativity since 2019.

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VideoWeek

FEBRUARY 25, 2025

Siv Juvik Tveitnes, CEO of Schibsted Media, and Patrik Hofbauer, CEO of Telia Company. Photo: Christofer Karlsson Nordic media business Schibsted Media this morning announced it has agreed to acquire Swedish telco Telia’s TV and media business TVM, which owns TV4 in Sweden and MTV in Finland.

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Adweek

JULY 7, 2022

Digital media company Goodway Group has acquired Canton Marketing Solutions, which it will merge with marketing transformation consultancy Control v Exposed to strengthen its martech and data engineering offer as third parties cookies disappear.

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Adweek

DECEMBER 21, 2022

Back in person for the first time since its inaugural summit in 2019, Adweek's NexTech conference was held earlier this month. Topics like audience targeting, alternative identifiers and retail media were discussed in depth, giving virtual and in-person attendees valuable insights.

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Adweek

JUNE 7, 2022

Measurement is getting a bigger seat at the table at the first in-person Cannes Lions festival since 2019. Discovery--will host a summit at Cannes on June 23, bringing together leaders from across the marketing ecosystem alongside those of the four media companies. Television.

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Martech Series

DECEMBER 8, 2022

The 2022 Q3 OAREX Digital Media Revenue Report data details an industry-wide slowdown as we head into 2023. The Q3 report shows a drop in digital media revenues from Q2, indicating that this is a true slowdown. The analyzed data uncovered the following insights: – Digital media revenue growth slowed significantly.

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Adweek

JANUARY 28, 2025

headquarters in 2019 and has seen a spike in interest alongside the ballooning. Qsic, a company that powers in-store audio ads for retailers, has raised $25 million in a Series B funding round, ADWEEK can exclusively reveal. The round was led by tech investment firm Hedosophia. Founded in Australia in 2012, Qsic established a U.S.

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MNTN

AUGUST 4, 2023

And advertisers have taken notice: the piece reports that CTV ad spend has skyrocketed by nearly 400% since 2019, fueled by a surge in streaming during pandemic lockdowns. The post CTV Ad Spend Has Increased by Nearly 400% Since 2019 appeared first on MNTN. 74% of U.S.

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AdExchanger

JULY 21, 2022

Philanthropy is making its way onto the media plan. Givsly was founded in 2019 by Chad Hickey, who also. Continue reading » The post This Tracking Pixel Lets Advertisers Use Their Media To Support Charitable Causes appeared first on AdExchanger.

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Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. Brands concentrated on voice search SEO to ensure their content was easily discoverable through voice queries.

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Single Grain

NOVEMBER 22, 2019

On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you'll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: How to Increase Website Traffic through Social Media. Instagram is now hiding likes. However, change is afoot.

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Martech

SEPTEMBER 17, 2024

Day 4: Google controls publisher ad prices and competition (Sept 12) Key Players : Rahul Srinivasan , former Product Manager at Google, oversaw the 2019 rollout of UPR and the shift to a unified first-price auction model. Google has created a “trial media center” website where they post documents related to the case.

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AdExchanger

DECEMBER 5, 2024

Rob Christensen joined Vevo in 2019 as EVP of global sales and to oversee its FAST […] The post Will Social Video Kill The TV Star? After shutting down its consumer-facing website and mobile app in 2018, it embraced CTV with its own free ad-supported channels for different music genres, including pop and country.

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Martech

AUGUST 2, 2021

This week’s Marketoon asks: how data-driven is your media spend? Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels. Too often, marketers put the media cart before the strategy horse. Read more about OOH’s digital transformation here.

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illumin

JANUARY 16, 2025

Bluesky is the latest social media platform to emerge from a crumbling X (formerly known as Twitter). The rapidly growing social media platform doesnt support ads; and according to its owners, it never will. But while this social endeavor is exciting, it isnt worth advertisers time.

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Martech

JULY 23, 2024

From the start of Google’s Sandbox project in 2019, it has been our view that blocking third party cookies would be a positive step for consumers. ICO statement The announcement, by Google’s Anthony Chavez, VP, Privacy Sandbox can be found here. .”

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Martech

JANUARY 26, 2024

Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. The company partnered with social media management platform Sprout Social in 2022. Growing importance of social media in B2B The power of social media to drive awareness about consumer products is well-known.

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Ad Monsters

NOVEMBER 14, 2024

Incorporating content from Axel Springer’s media brands, including Politico, Business Insider, and more the media company saw an opportunity to enrich ChatGPT’s user experience with factual and authentic information. Axel Springer CEO Mathias Döpfner sees AI as a force that could either transform media or elevate it.media.

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Ad Monsters

APRIL 16, 2024

New York, NY (April 16, 2024)— AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards, recognizing an elite group of women for their contributions and lasting impact on their brands, organizations and markets. View the full list of 2024 Top Women in Media & Ad Tech Honorees.

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Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. As with all things digital, social media has seen its popularity surge during the pandemic. billion people currently use social media, more than double from 2.07

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Martech

AUGUST 11, 2023

year-over-year, a new study from WARC Media found. Although it’s a promising sign for CTV, it falls short of the growth seen in retail media networks (RMNs) and YouTube. The market is fragmented, and CTV ad investment is mainly being drawn from existing budgets,” said Alex Brownsell, WARC Media’s head of content, in a release.

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