Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Adtelligent

JULY 19, 2022

Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Rich Media are usually more complex, include animation or a video, and can be interactive. The metric is calculated by dividing ad spending by the number of fully completed views.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Ad Monsters

NOVEMBER 30, 2023

These increases in ad blocking are interesting given the 2017 plateau when the Better Ads Standards first rolled out. Chrome subsequently started filtering out ads that don’t comply with the Better Ads Standards in 2019, also making tools available to publishers to mitigate negative ad experiences on their properties.

Machine Learning 114

Machine Learning Ad Tech Audience Mobile Ads 114

InMobi

JANUARY 10, 2019

Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. LEARN MORE What’s so special about in-app mobile advertising? Why are the best of the best running in-app ad campaigns with greater frequency? And by 2020, that’s expected to jump up even higher.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

Single Grain

DECEMBER 20, 2019

There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. So if a user is more likely to click on your ad while they are on a bus on the way home from work, Google can raise your bids for mobile ads between 5 and 6 p.m. on weekdays.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

Basis

MARCH 22, 2023

This experience gives our team a diversified view on how digital media is being utilized in political marketing. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Device spend share for CTV in programmatic is 30%, leapfrogging desktop; mobile continues decline.

Advertising 98

Advertising Impressions CPM Cookies 98

InMobi

OCTOBER 13, 2020

Overall, 62% said they would be browsing and buying gifts from mobile this year, with 67% of all women saying the same thing. More Americans will be buying from mobile in 2020 than in 2019. Compared to last year, 47% said they will be buying more from mobile this year, while 44% said mobile device usage would remain the same.

Retail 52

Retail Advertising Mobile Ads Electronics 52

InMobi

MAY 21, 2019

Percentage of total digital consumer spending coming from mobile: Close to 40 percent of all e-commerce sales originate from mobile devices. More than four out of every five smartphone owner uses their mobile device while shopping in a brick-and-mortar store. When will mobile become more popular than TVs? In the U.S.,

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

AUGUST 15, 2019

Download the 2019 Mobile Programmatic Advertising Report Today! We don’t know which financial services marketer said this to Digiday in 2017, but perhaps no quote so appropriately sums up how many marketers and advertisers feel about programmatic ad buying today. In Q1 2019, U.S. GET REPORT

Click Through Rate 40

Click Through Rate Advertising Banner Mobile Ads 40

InMobi

SEPTEMBER 9, 2019

In 2019, the IAB Tech Lab has released a number of new standards and technologies designed to dramatically increase transparency in the programmatic mobile advertising world. How would it work?

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Exchange Ad Inventory 52

InMobi

SEPTEMBER 18, 2017

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. times more media time on mobile devices than on their desktops. Nowadays, adults are spending over 1.5

Viewability 52

Viewability Real Estate Impressions Video Ads 52

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

AUGUST 4, 2021

Bridging The Digital and Physical With Mobile Mobile is not just a buying channel in its own right. In addition, mobile is often serving an ideal media source for driving in-person shopping. Mobile screens have been more popular than linear TV viewing since 2019, and the gap between the two media sources is only growing.

Retail 52

Retail Shipping Mobile Ads Media 52

InMobi

SEPTEMBER 11, 2019

To go over the differences between these two types of DSPs and to determine which one is right for your digital advertising and programmatic media buying priorities, check out this Whiteboard Wednesday video : Video Transcript All DSPs are not the same. This gives advertisers the ability to buy media across multiple ad exchanges.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Clearcode

JANUARY 22, 2023

Although third-party cookies power key programmatic advertising processes and enable advertisers to reach their target audiences and publishers to earn ad revenue, they raise a number of privacy concerns. 2006: Popular ad-blocking software, Adblock Plus, launches. 2019: Firefox releases its Enhanced Tracking Prevention (ETP) features.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

InMobi

JUNE 12, 2020

For example, a weather app can provide location information, while a social media app often provides basic demographic information. Furthermore, in-app targeting is consistently more accurate since it relies on mobile device IDs instead of third-party cookies. Further, consider these stats from 2019.

Advertising 52

Advertising ROI Cookies Audience 52

InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

SEPTEMBER 30, 2019

And when it came to scale, mobile was the top choice. Back then, performance media buys took a spray and pray approach. Performance advertisers would leverage social media (including Facebook and Twitter ads), search engine marketing and a wide variety of ad networks and ad exchanges to reach just about everyone.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

MAY 4, 2020

For context, first consider the broader shift that made users today spend more time on mobile (and, by extension, apps) than on any other screen. Connected TV Advertising 2019 report stated: “The boom in CTV viewership and time spent is partially driven by cord-cutting. As eMarketer’s U.S.

Viewability 52

Viewability Audience Entertainment Mobile Ads 52

InMobi

AUGUST 12, 2019

In looking at total app downloads across the three brands from March 2019, the vast majority occur on Thursday or Friday. DEMO REQUEST How to Use This Data To Inform Your Mobile Ad Campaigns These insights are interesting, but how can all of this information from InMobi Pulse be used to more intelligently allocate in-app and mobile ad spend?

Food 52

Food Mobile Ads Ad Exchange Advertising 52

Single Grain

JULY 27, 2021

In 2019, Samer Biladi , the creative director of SkeletonHD , was struggling to see an impactful ROI from his Facebook ads. of monthly social media visits. Instead of ignoring Facebook ads because they require more capital upfront, don’t be afraid to spend more as long as you still see an ROI from it. Since 98.3%

eCommerce 52

eCommerce CPM ROI Video Ads 52

Single Grain

JUNE 5, 2023

In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Finances Online ) 54% of media spending in the US went toward the Internet.

Advertising 52

Advertising Finance CPC Brand Awareness 52

InMobi

FEBRUARY 11, 2019

To learn more about what InMobi is doing to improve and guarantee trust and transparency throughout the mobile in-app advertising and marketing ecosystem, download our white paper on 5 Ways InMobi Ensures Trust and Transparency today. For some organizations, four out of every five dollars spent on mobile advertising is consumed by fraud.

Advertising 52

Advertising Viewability Mobile Ads Marketing 52

Single Grain

JULY 2, 2019

Dive Deeper: The Ultimate Guide to Creating a High-Converting Landing Page in 2019. SEO Keyword Research Made Easy in 2019. How to Lower the Cost of Google Ads and Get Better Conversions. According to ClickZ , native advertising earns 3X more time and attention and performs 10X better than traditional mobile ads.

Native Advertising 75

Native Advertising Retargeting Conversion Rate Conversion 75

InMobi

JANUARY 23, 2022

Even in this current privacy-first landscape, here’s why advertisers should still invest in mobile, along with how they can still ensure success. Even without individual identifiers like the IDFA, it’s still possible to target and reach the right audiences as well as measure mobile advertising performance effectively.

Banner 52

Banner Viewability Cookies Click Through Rate 52

InMobi

JUNE 25, 2021

This shows that many parents are back to buying standard back-to-school fare that they were purchasing during the 2019 back-to-school shopping season, as opposed to the hand sanitizer, office supply materials and other unique purchases required to make at-home learning successful and safe. Let us know on social media!

Retail 52

Retail Electronics Mobile Ads Marketing 52

InMobi

NOVEMBER 20, 2019

They’re also more likely than other car owners to have other finance-related apps on their mobile devices. Audio Buffs, Social Media Enthusiasts and Online Shoppers are the three most prominent Car User segments across car brands. They’re also increasingly targeting mobile - and for good reason. not homeowners).

Finance 52

Finance Audience Mobile Ads AutoMobile 52

Lemonads

JULY 14, 2020

The issue of ad fraud has received a lot of attention over the last few years and for good reasons. At lemonads, we’ve developed a wide range of in-house ad fraud detection mechanisms to help weed out deceitful interactions in our network. Ad Fraud at a Glimpse: How Big is the Problem?

Machine Learning 52

Machine Learning Conversion CPL CPA 52

Lemonads

AUGUST 29, 2021

And, in some major platforms, mobile already drives more than all conversions , making this type of program a must for virtually all industries. Pros and Cons of Mobile Affiliate Marketing Spending on mobile ads surpassed 189 billion US dollars in 2019 , plus some believe that this number will rise to 240 billion in 2022.

Affiliates 52

Affiliates Marketing Audience Conversion 52

VideoWeek

AUGUST 18, 2023

“As such, YouTube and Google may have violated COPPA – as well as its 2019 FTC consent decree – in an egregious manner.” ” The launch comes at a tumultuous time for Telia, whose media revenues and share prices have been hit by an advertising downturn.

Ad Tech 52

Ad Tech Audience Agency Media 52

VideoWeek

JUNE 10, 2022

Production house Studio71 and measurement firm Nielsen have formed a partnership enabling the media company to track Digital Ad Ratings (DAR) across 37 markets, enhancing its measurement of cross-channel networks including CTV. Wavemaker Wins Danone Global Media Account. Studio71 and Nielsen Partner on CTV Measurement.

Non-Profit 52

Non-Profit Machine Learning Agency Media 52

Single Grain

JUNE 20, 2023

The Importance of Mobile Commerce Mobile commerce, or m-commerce (and mcommerce), is the segment of e-commerce that involves shopping through mobile devices and has become essential these days. 60% of people would purchase a product or download your mobile app when recommended by a popular influencer or famous person.

Advertising 52

Advertising Audience ROI Click Through Rate 52

Lemonads

AUGUST 11, 2020

Fraudulent traffic cost advertisers a whopping 42 billion US dollars in 2019 and that number can increase to a staggering $100 billion by the end of 2023. Put simply, ad fraud is a monumental obstacle that 69% of marketers view as a major threat to their marketing budget.

Affiliates 52

Affiliates Advertising Non-Profit Impressions 52

Smart-Hub

JANUARY 2, 2024

As you can see, publishers who own websites, most often online media or blogs, use SSPs to get paid for advertising. After placing their ad slots on SPPs, they only have to connect to the proper ad exchange, set the price, and wait for the revenue. Please see the image below.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Clearcode

DECEMBER 12, 2022

While many telcos have failed to make their AdTech businesses work, there are companies that have succeeded, such as Alticel, Ericsson and T-Mobile. In 2019 T-Mobile bought PushSpring, an AdTech company specializing in mobile ads and push notifications.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. In the DSP, the publisher and advertiser IDs are matched, providing secure ad placement. It later changed the name to Verizon Media Group.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69