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How to build customer trust through data transparency

Martech

The problem with privacy Customers are confused and feel a lack of control In 2019, and again in 2023, Pew Research found that Americans are concerned, confused and upset about how their data is being collected. I’m not saying it’s possible, or even that it’s the right solution, but let’s think about it. We’ve giving them a choice!

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. Content creation.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

This post was expanded and updated with new digital marketing trends as of July 2019. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. Content creation.

Marketing 108
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Why Dow Jones is integrating its B2B businesses into its consumer event franchise, the Journal House

Digiday

And next week, both the consumer and B2B brands will pop-up again at the Journal House in New York City during the UN General Assembly’s Climate Week. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Cannes Briefing: TikTok, Netflix, others expand presence at Cannes

Digiday

TikTok returned to the Cannes Lions International Festival of Creativity this year for the fourth time, marked by a pop-up structure that invited guests to try out TikTok’s new tools — and pose for videos wearing prom/wedding style wares (think big glasses and kooky accessories) — in the infamous Carlton hotel.

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Pumpkin spice latte and the mystery of the missing consumer conversations

Martech

It is so strongly entrenched in American pop culture that this remains true even though the date is now almost always before Labor Day (this year it’s Aug. in 2019, according to Forbes. He then used the Talkwalker monitoring service and found the same phrase was almost non-existent on public social media channels. Why we care.

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Attention Marketing: 10 Tips to Acquire More Customers

Single Grain

” Attention marketing is a category of online marketing that aims to engage and acquire new customers through non-invasive means, often via social media. It can be a quick blog post, a video or an infographic, and is well suited for social media. And you might end up with few game changing campaigns.

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