Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 108

Advertising Video Ads CPM Viewability 108

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. 10% said video blogs.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

InMobi

NOVEMBER 30, 2021

Retail e-commerce sales have been on a steady rise, and the pandemic accelerated this trend with double-digit sales growth from 2019 to 2020. Now, as savvy retailers are looking to capitalize on the $100 billion dollar opportunity that is retail media, they will be looking towards the next challenge on the horizon: keeping shoppers engaged.

Retail 52

Retail Media Click Through Rate Video Ads 52

Digiday

MAY 24, 2023

Though it has historically attracted only a small portion of video ad dollars committed to television platforms, cinema ad firm Screenvision pitched media buyers and marketers at its upfront presentation Tuesday night with the notion that it delivers a far more attentive audience than any other video or digital alternative out there.

Video Ads 69

Video Ads Media Audience Marketing 69

Adtelligent

JULY 19, 2022

Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Rich Media are usually more complex, include animation or a video, and can be interactive. The metric is calculated by dividing ad spending by the number of fully completed views.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. Trend #3: Video Ads and PPC. In 2019, 78% of people watched videos online every week. People remember up to 95% of a message from a video (as opposed to text).

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

JUNE 13, 2023

Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. digital ad spending is expected to reach over $390 billion by 2027. Insider Intelligence ) Brands earn an average revenue of $2 for every $1 spent on a PPC ad. of Google’s revenue comes from pay-per-click ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

MARCH 25, 2022

The rise of e-commerce led the way for explosive growth in retail media ad spending. Since 2019, ad spending has grown from $12.50 Retailer relationships with their customers are eroding as more shoppers turn to social media platforms to find and purchase products. Retailers

Retail 52

Retail Media Video Ads Education 52

InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

Single Grain

DECEMBER 18, 2019

67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

MARCH 16, 2020

Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Strategies for DTC: Personalization and Media Buying.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

InMobi

JANUARY 21, 2022

The ongoing pandemic has accelerated retail e-commerce sales and with that, retail media. Since 2019, e-commerce sales have experienced double-digit growth. Alongside e-commerce, retail media advertising is expected to reach $41.37 billion in 2022 , and account for nearly one in five digital ad dollars.

Retail 52

Retail Media Click Through Rate Video Ads 52

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52

More About Advertising

JUNE 12, 2019

With Cannes Lions 2019 on the horizon, YouTube has released its Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. The Cannes Leaderboard shows a distinct trend towards long-form content, with winning ads averaging one minute and 46 seconds in length.

Video Ads 58

Video Ads Media Agency Advertising 58

Digiday

MARCH 22, 2023

This week’s Media Briefing previews the upcoming Digiday Publishing Summit (DPS), which kicks off on March 27 and will feature speakers from media companies including BuzzFeed, Dotdash Meredith, Forbes and The Daily Beast. for the next iteration of the Digiday Publishing Summit, taking place March 27-29.

Media 69

Media Conversion Advertising Healthcare 69

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. Dig deeper: The B2B CEO’s social media checklist Its most popular features are the Ask Me Anything (AMA) events which have featured such luminaries as President Obama and Bill Gates, as well as actors, musicians, astronauts and more.

Audience 95

Audience MarTech Video Ads Media 95

InMobi

SEPTEMBER 17, 2019

LEARN MORE To help establish viewability guidelines and benchmarks in the digital advertising space, Integral Ad Science (IAS) recently released its Media Quality Report for the first half of 2019. Video ads continue to deliver better viewability across both desktop and mobile. Here’s what the data reveals.

Viewability 52

Viewability Mobile Ads Banner Impressions 52

VideoWeek

APRIL 16, 2024

Search and display meanwhile grew at slower rates but, given their size, added significant revenues. Nonetheless video added more revenues last year ($5 billion) than any other category ($4.4 This continues an extended growth streak for video. Back in 2019, video accounted for 17.4 percent in 2019.

Video Ads 52

Video Ads Retail Media Advertising 52

InMobi

OCTOBER 15, 2019

Note: Originally published in Campaign Asia on October 8, 2019. InMobi’s 2019 Mobile Programmatic Advertising report shows a synonymous trend for global in-app spends with North America alone accounting for 59%. In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018.

Viewability 52

Viewability Marketing Banner Rich Media 52

Single Grain

APRIL 28, 2020

Your potential customers are hanging out online, but they’re not all on the same platform and don't all respond to the same media. Create a multi-channel, multi-media strategy. 70% of women still feel that they aren’t represented in everyday media images. They are known for their social media influencer collaborations.

Marketing 141

Marketing Audience Media ROI 141

Basis

MARCH 22, 2023

This experience gives our team a diversified view on how digital media is being utilized in political marketing. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Video ads, whether linear TV or digital formats, have long been popular for political marketers.

Advertising 98

Advertising Impressions CPM Cookies 98

Basis

SEPTEMBER 13, 2022

What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. digital video , connected TV (CTV), digital audio (as a subset of rich media), and, within that, podcast advertising. The reasons behind this trend? Greater control and increased transparency.

Advertising 98

Advertising Cookies Rich Media Video Ads 98

Digiday

JANUARY 16, 2023

Between the first three quarters of 2022 and the final one, we saw ad spending on TikTok rise 20%,” said Ben Allison, head of media operations at VaynerMedia. “It’s TikTok makes up about 25% of the social ad budgets,” said Brendan Gahan, chief innovation officer at digital marketing agency Mekanism.

Advertising 85

Advertising Video Ads Agency Media 85

Digiday

MARCH 22, 2023

She added that a digital-first media strategy is more flexible in terms of media buying, given linear TV ad contract terms, and content creation, given TikTok’s format. Increasingly, brands are spending fewer ad dollars on linear television as the cord-cutting trend has yet to lose momentum.

Cookies 69

Cookies ROI Media Video Ads 69

Basis

AUGUST 26, 2022

That equates to 53% of their time spent on digital activities, and 34% of their total time spent with media. of all US native display ad spending ($84.57 80% of US digital audio ad spend is generated via mobile, and it’s estimated to stay that way through 2027. Mobile accounts for a remarkable 96.5% billion this year to $73.14

Advertising 98

Advertising Mobile Ads Retail Entertainment 98

InMobi

MAY 4, 2020

The top 5 categories saw over 100 percent growth in ad spends. Vertical Video is the way to go for top spenders Vertical video accounts for 35% of all video ad spends while landscape video owns the lion’s share. Programmatic Video Advertising in ANZ 1.In-app

Video Ads 52

Video Ads Finance Viewability Entertainment 52

Single Grain

JUNE 21, 2019

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 Then select this post every time you’re setting up a new ad campaign. Dive Deeper: 8 Facebook Ad Copywriting Tricks to Maximize Conversions. 6 Facebook Ad Hacks Crushing It in 2019.

A/B Testing 111

A/B Testing Audience Banner Conversion 111

InMobi

MAY 21, 2019

By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. mobile ad spending grew around 20 percent between 2017 and 2018. When will mobile become more popular than TVs?

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

AUGUST 23, 2018

The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now. “We

Advertising 52

Advertising Video Ads Click Through Rate Conversion Rate 52

Martech Series

JUNE 21, 2022

We realized pretty quickly that just being able to render videos at scale wasn’t enough to deliver a differentiated experience and it was when we started working with Meta on making video ads more relevant and connecting creative and media workflows that things began to take off.

MarTech 88

MarTech ROI Audience Media 88

Single Grain

JULY 7, 2020

However, you cannot deny that TikTok is an app that is taking the social media world by storm. Now, I understand that you might love more traditional marketing tools, like subscription forms, email marketing services, landing page builders, and specific social media tools. TikTok is a social media platform.

Marketing 122

Marketing Audience Media Impressions 122

Single Grain

JULY 20, 2021

In 2020, ad impressions sold programmatically reached $129.1 and by 2021, programmatic will account for 68% of digital media advertising spend. Programmatic is a technology that utilizes ML and AI algorithms to automate the processes of digital media (i.e. ads) buying and selling. If so, here’s what you should know.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

InMobi

APRIL 30, 2019

Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

SEPTEMBER 18, 2017

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. times more media time on mobile devices than on their desktops. Moat video score: Moat video score, or MVS, is a video ad score ranging from 0 to 100.

Viewability 52

Viewability Real Estate Impressions Video Ads 52

VideoWeek

MAY 23, 2023

percent each year since 2019. Social video and CTV on the rise Looking at the growth of specific formats, the AdEx benchmark data showed the continued growth of video ad spend within the wider display category (IAB Europe classifies digital video as a subcategory of total display advertising). percent growth.

Marketing 52

Marketing Video Ads Display Advertising Advertising 52