Digiday

JULY 17, 2022

By all accounts, the programmatic form of buying media has benefited from recessions in the past — the 2008 recession pretty much jumpstarted the industry, and the 2020 COVID-induced recession led to another surge in programmatic buying. What this means for programmatic is that clients will ask far more questions about the media supply chain.

Media 72

Media Ad Tech Agency Viewability 72

MNTN

JUNE 24, 2022

Ad Industry To Create New Streaming Viewability and Connected TV Standards – WPP’s media investment group GroupM has partnered with media companies across the advertising industry to create new standards in streaming viewability and Connected TV measurement. CONNECTED TV & STREAMING.

Marketing 97

Marketing Viewability eCommerce Media 97

Basis

OCTOBER 30, 2023

What’s new in the realms of paid search and social media? This month, Nick Tuttle, Director of Search Media Investment, and Lauren Brown, Director of Social Media Investment, compiled all the latest news, trends, and resources for easy access.

Viewability 105

Viewability Audience Media Conversion 105

Digiday

MARCH 8, 2023

This week’s Media Briefing polled media buyers on the role that verification firms like IAS and DoubleVerify play in the programmatic market, despite publishers’ lamenting that they get the short end of the stick when it comes to brand safety.

Media 69

Media Conversion Machine Learning Audience 69

Martech

MAY 18, 2022

The growing popularity of video ads has prompted many social media platforms to modify and expand their video ad options and metrics, so bidding, view counting, and reporting can vary significantly from platform to platform. Many platforms also follow the Media Rating Council (MRC) standard or variations of it (more on this below).

Advertising 108

Advertising Video Ads CPM Viewability 108

InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. According to eMarketer, U.S.

Advertising 52

Advertising Viewability Video Ads Click Through Rate 52

Digiday

SEPTEMBER 22, 2022

In this week’s Media Briefing, the Digiday media team recaps the top challenges and areas of innovation that publishing executives discussed during this week’s Digiday Publishing Summit. The Digiday Media Team. There’s this conflation between the affiliate business and direct business for media.”. “A This quarter sucks’.

Media 68

Media Cookies Conversion Rate Affiliates 68

InMobi

OCTOBER 15, 2019

Note: Originally published in Campaign Asia on October 8, 2019. InMobi’s 2019 Mobile Programmatic Advertising report shows a synonymous trend for global in-app spends with North America alone accounting for 59%. In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018.

Viewability 52

Viewability Marketing Banner Rich Media 52

MNTN

JUNE 27, 2022

Ad Industry To Create New Streaming Viewability and Connected TV Standards Broadband TV News WPP’s media investment group GroupM has partnered with media companies across the advertising industry to create new standards in streaming viewability and Connected TV measurement. Connected TV in the News.

Viewability 52

Viewability Audience Advertising Media 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of media spending in 2023. Let’s begin! billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. This person said they began suspecting that CTV ads continued to air while a TV was off in 2019 but had been unable to prove it.

Marketing 69

Marketing Viewability Agency Ad Tech 69

InMobi

NOVEMBER 5, 2015

Video viewing on the mobile phone is exploding globally with estimates suggesting it will account for 50% of all mobiledata consumption by 2019. While video advertising has been great for the advertiser in terms of securing consumer attention and spreading the brand message, concerns are often raised around viewability and completion rates.

Video Ads 52

Video Ads Viewability Advertising Marketing 52

VideoWeek

JUNE 7, 2022

That makes attention to every company’s employees, customers, and partners most valuable resource as well and in a market where everything is tightening, it has never been more important for advertisers to understand the quality of their media.” Follow VideoWeek on Twitter and LinkedIn.

CPM 64

CPM Viewability Impressions Media 64

InMobi

DECEMBER 20, 2019

The industry has made major strides in its fight against fraudsters in 2019, and our team of mobile marketing and advertising experts expect this push to continue throughout 2020. In 2019, marketers lost an estimated $13 billion to app install fraud.

Mobile Ads 52

Mobile Ads Advertising Machine Learning Viewability 52

InMobi

MAY 4, 2020

News became the top spender Q4 2019 to Q1 2020. Programmatic Video Ideal for Brand Safety and Viewability Brands are facing the issue of brand safety with ads being placed next to inappropriate content. Another important facet of video programmatic advertising is its viewability. Shopping saw a 28% rise in spends in Q1, 2020.

Video Ads 52

Video Ads Finance Viewability Entertainment 52

InMobi

MAY 21, 2019

By 2019, according to eMarketer. Statistics on Mobile Apps Time spent in mobile apps: two hours and three minutes for the average American, although that is expected to climb by an additional 19 minutes by 2019. Expected mobile ad spending in the future: Over $160 million worldwide in 2019, and more than $186 million in 2020.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

JULY 22, 2019

InMobi and DoubleVerify Brand Safety Overview and Guidelines For Your Mobile Campaigns Be sure to download our latest ebook today to learn more about InMobi and DoubleVerify brand safety definitions, what marketers need to know about brand safety with in-app media buying platforms and how both companies are working to improve trust and transparency.

Machine Learning 40

Machine Learning Viewability Impressions Media 40

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. Paramount Enlists iSpot.TV

Retail 97

Retail Agency Media Ad Tech 97

InMobi

APRIL 30, 2019

Ultimately, it delivered low render and fill rates for publishers, and dismal viewability and completion rates for advertisers. Additionally, in April 2019 the IAB released the Secure Interactive Media Interface Definition (SIMID) spec for public comment. Soon enough, issues with VPAID began to crop up. So what's next?

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

SpotX

MAY 24, 2021

Quality video ad measurement can be complex, with inconsistent viewability measurement, inadequate protection controls, transparency challenges, and operational inefficiencies. From 2019 to 2020, DoubleVerify saw a 37% increase in CTV video fraud despite a 13% drop in fraud for video across other devices. 6: Fraud is low in OTT.

Viewability 52

Viewability Click Through Rate Impressions Brand Awareness 52

InMobi

MAY 4, 2020

As smartphones went mainstream and as internet connectivity improved, people’s consumption of video, which is the preferred format for media consumption, moved from desktop to mobile web (albeit for a brief time) to mobile apps. As eMarketer’s U.S. The gap between pay TV viewers and those who forgo traditional TV is closing.

Viewability 52

Viewability Audience Entertainment Mobile Ads 52

InMobi

JANUARY 23, 2022

TL;DR Version: Mobile is the dominant media in our lives, with consumers using a wide variety of free, ad-supported apps throughout their typical day – up to four hours a day by some estimates. Mobile has to be a key part of your media mix. over a third of all time spent with media is devoted to mobile. In the U.S.,

Banner 52

Banner Viewability Cookies Click Through Rate 52

illumin

MAY 23, 2024

Rather than relying solely on viewability, attention advertising demands businesses use attention-based targeting to get a more comprehensive picture of their target audience and how they consume media. think tank Credos found that viewer ad favorability reached a low of 25% in 2019. What is attention advertising?

Advertising 52

Advertising Marketing Viewability Audience 52

InMobi

APRIL 23, 2019

For example, while one brand may be loathe to have its ads appear on fake news sites or next to controversial social media posts, others may have no qualms with it. Let us know on social media! That’s because what is acceptable to one organization may be totally unacceptable to another one. What steps are you taking to curtail risk?

Marketing 52

Marketing Viewability Food Ad Tech 52

VideoWeek

MARCH 24, 2023

In this week’s Week in Review: Mail Metro Media launches a vertical video offering, Ofcom sets new ground rule for the BBC, and what’s old is new for DAZN as it launches a linear broadcast channel. Advertisers on the Walmart DSP will be able to optimise campaigns towards each customer in real time, according to the companies.

Media 52

Media Entertainment Ad Inventory Retail 52

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. MRC accreditation represents the pinnacle of quality and transparency in digital media measurement,” said Kevin Alvero, Chief Compliance Officer at IAS. “MRC Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

InMobi

OCTOBER 7, 2019

Using Apps to Engage Consumers As I’ve previously mentioned, Americans will spend close to three hours a day on average in app in 2019 , according to eMarketer. Even within these highly targeted and competitive geographies, InMobi beat industry viewability benchmarks by 8%.

Marketing 52

Marketing Viewability Food Rich Media 52

InMobi

DECEMBER 26, 2019

In his talk with Anne Frisbie during Advertising Week New York 2019 , Vinny Rinaldi, Head of Addressable Media and Technology at The Hershey’s Company, said Hershey’s would be investing more in OTT, especially as an extension of their present mobile marketing efforts.

Advertising 52

Advertising Viewability Marketing Media 52

InMobi

DECEMBER 28, 2020

There’s a reason we had it listed as both a key trend to watch in 2020AND in 2019. typically only uses social media for an hour and 22 minutes a day. As a result of this, CTV has been one of the biggest trends and buzzwords among advertisers over the past few years. with the wide screen, laid back viewing of television.

Viewability 52

Viewability Entertainment Advertising Audience 52

InMobi

SEPTEMBER 11, 2019

To go over the differences between these two types of DSPs and to determine which one is right for your digital advertising and programmatic media buying priorities, check out this Whiteboard Wednesday video : Video Transcript All DSPs are not the same. This gives advertisers the ability to buy media across multiple ad exchanges.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

InMobi

JANUARY 26, 2017

Globally, eMarketer predicts mobile will account for 71% of all digital spend (and 32% of all media) by 2020. With the development of ad viewability standards and proven results with shorter formats (30 seconds or less), mobile video will become the most effective, efficient and widely accepted medium for advertisers.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

JUNE 12, 2020

For example, a weather app can provide location information, while a social media app often provides basic demographic information. Further, consider these stats from 2019. 3) Mobile Advertising Platforms Enable You to Reach a Voter Base at Scale The average smartphone owner in the U.S.

Advertising 52

Advertising ROI Cookies Audience 52

VideoWeek

FEBRUARY 9, 2024

Despite this, he said the company’s investments in growth areas like addressable targeting capabilities and retail media mean he’s hopeful for improved performance in 2024. X Continues Video Push with WWE X has signed a two-year deal with the WWE to launch a weekly wrestling series on the social media platform (formerly Twitter).

Cookies 98

Cookies Media Agency Audience 98

Automatad Inc.

OCTOBER 26, 2023

You can still add video ads to engage visitors with different types of media. Viewability Viewability is all about ensuring your ads are seen by your audience. An ad is typically considered viewable when at least 50% of its pixels are on screen for a minimum of one second. billion dollars on video ads in 2021.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

VideoWeek

FEBRUARY 17, 2023

“More of the world’s leading advertisers are gravitating to fast-growing channels such as CTV and retail media, which offer premium value at scale.” DoubleVerify Introduces CTV Viewability Verification DoubleVerify (DV) has unveiled a viewability verification tool for CTV.

Viewability 52

Viewability Audience Media Ad Tech 52

Single Grain

AUGUST 23, 2019

It lets businesses engage with customers in a fragmented media world. 16 Branding Trends to Increase Awareness in 2019. Bumper ads are a cost-effective way to reach your target audience, ensure your message is seen and heard (with nearly all YouTube ads viewable and audible), and keep you top of mind.”. Dive Deeper: .

Marketing 111

Marketing Banner Audience Impressions 111

InMobi

FEBRUARY 11, 2019

Let us know on social media! Additional posts by Matthew: 2019 Trends: Greater Accountability and Digital Advertising Transparency The 3 Key Tenets of Honest Advertising Can Ad Fraud Be Destroyed Once and For All? Head to inmobi.com/trust to learn more about what it takes to improve matters and guarantee success for everyone.

Advertising 52

Advertising Viewability Mobile Ads Marketing 52