InMobi

DECEMBER 26, 2018

Is 2019 the year that cross-device attribution and multi-touch attribution marketing become the norm in mobile in-app marketing efforts? Note: This is the sixth and final post in our series on top trends for 2019. But, come 2019, expect that all to change. User acquisition will be smarter and savvier in the new year too.

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InMobi

DECEMBER 20, 2019

Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded. In 2019, marketers lost an estimated $13 billion to app install fraud.

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RevX

SEPTEMBER 13, 2021

Given all this massive change, I thought I would take a look at fintech mobile ad spend since January 2019 and see what might be happening. Maybe fintech wasn’t exactly sleepy in 2018 and early 2019. But there was something else perhaps even more interesting going on with fintech mobile spending. Apple Pay existed.

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InMobi

APRIL 18, 2019

Every organization in the mobile advertising space aims to totally prevent fraud, but is complete mobile ad fraud prevention even possible? Will mobile advertising fraud always be around, or can potentially fraudulent schemes be eliminated for good? Brand marketers are affected by fraud too.

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Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? billion and 68.3%

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InMobi

MARCH 12, 2020

First released in May 2017 - the ads.txt solution for website and mobile web publishers has seen tremendous success,” said Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi. Let’s take a look at its effect on the mobile ad tech space over the past 12 months. So far, the signs certainly look promising.

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VideoWeek

JUNE 12, 2023

” Name recognition Nexxen started life as Taptica, a data-focussed mobile advertising platform, but its business has changed significantly over the years via its high-profile acquisitions. Then in 2019 it bought RhythmOne for $176 million, adding SSP and exchange components to its business.

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InMobi

JANUARY 10, 2019

Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. LEARN MORE What’s so special about in-app mobile advertising? Why are the best of the best running in-app ad campaigns with greater frequency? And by 2020, that’s expected to jump up even higher.

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InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019?

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Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. This represents a growth of 3.6

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InMobi

OCTOBER 13, 2020

Overall, 62% said they would be browsing and buying gifts from mobile this year, with 67% of all women saying the same thing. More Americans will be buying from mobile in 2020 than in 2019. Compared to last year, 47% said they will be buying more from mobile this year, while 44% said mobile device usage would remain the same.

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InMobi

MARCH 21, 2022

The top discovery methods are mobile ads and word of mouth. In short, everyone from established brands to mobile startups should have their own mobile app – and invest in app developers and user acquisition. Between 2019 and 2021, there was a 43% increase in the average number of grocery visits by their app owners.

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Single Grain

DECEMBER 20, 2019

So if a user is more likely to click on your ad while they are on a bus on the way home from work, Google can raise your bids for mobile ads between 5 and 6 p.m. Smart Bidding is a great option for businesses that are just getting started with Google Ads or for those who don’t have a ton of time to devote to managing a campaign.

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Paleo AdTech

DECEMBER 10, 2023

Kamakshi Sivaramakrishnan is on the product team at Microsoft’s LinkedIn, which acquired her company Drawbridge in 2019. Before founding Drawbridge, Siviramakrishnan was Lead Scientist at AdMob, a mobile ad platform that served mobile app developers (starting in the WAP era of m.dot apps); it was acquired by Google in 2009.

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InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? How will the space evolve and morph in 2019 and beyond?

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InMobi

MAY 16, 2019

In 2019, we want marketers embrace multi-touch attribution and to understand how efforts across devices (both offline and online) impact final buying behaviors.Also, consumers today don’t see ads, learn about products, interact with others or make purchase decisions in a vacuum. Marketers need to take a wider view in 2019.

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InMobi

NOVEMBER 26, 2019

In fact, in January 2019, some of the top health and fitness apps included MyFitnessPal, among others. Working Out Who Actually Uses Health and Fitness Apps Here’s a brief snapshot of the average owner of seven of the top fitness apps from January 2019: The vast majority of app owners are female. Who specifically uses these apps?

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InMobi

MAY 21, 2019

Percentage of total digital consumer spending coming from mobile: Close to 40 percent of all e-commerce sales originate from mobile devices. More than four out of every five smartphone owner uses their mobile device while shopping in a brick-and-mortar store. When will mobile become more popular than TVs? billion by 2022.

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Adtelligent

JULY 19, 2022

Their advantages include that users are more likely to respond to mobile advertising , according to polls, and this channel shows outstanding levels of engagement. Mobile ads are tailored for various types of smart devices and can appear in all kinds of apps on mobile devices. The continuous growth of mobile ad spending.

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illumin

OCTOBER 16, 2023

This is because lower-funnel search ads are still a mainstay for most retail. Another consideration for retail is the growth of mobile ads. Overall, ad spending on mobile and non-mobile platforms is keeping pace with past years, increasing by only 12.2%

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InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. What in-app ad rates will brands pay throughout 2019?

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Brid.tv

JANUARY 2, 2023

In addition to this, the number of your app’s daily active users will affect how much you can charge for your ad inventory. CPMs also differ depending on the in-app mobile ad format. For instance, banner ads tend to be quite cheap, at around $0.20–$0.50 On the other hand, rewarded video ads can earn around $12–$13.

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InMobi

AUGUST 15, 2019

Download the 2019 Mobile Programmatic Advertising Report Today! We don’t know which financial services marketer said this to Digiday in 2017, but perhaps no quote so appropriately sums up how many marketers and advertisers feel about programmatic ad buying today. In Q1 2019, U.S. GET REPORT

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Ad Colony

JUNE 6, 2022

million users in 2019. With growth on mobile and app usage, revenue from mobile advertising is also continuing to increase. It’s expected that revenue from mobile advertising will hit $169 billion in the U.S. this year, an 18% growth year-over-year, and will continue to climb in years to come. billion for the year.

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Admixer

MAY 15, 2020

In 2019, the app industry boasted 204 billion downloads and $120 billion in consumer spendings. The post Coronavirus Impact on Mobile App Industry: Installs, Ad Spend, and Revenues appeared first on Admixer.Blog. The app industry was one of the fastest-growing segments in the digital economy prior to the COVID-19 pandemic.

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Paleo AdTech

JUNE 22, 2021

Kamakshi Sivaramakrishnan is on the product team at Microsoft’s LinkedIn, which acquired her company Drawbridge in 2019. Before founding Drawbridge, Siviramakrishnan was Lead Scientist at AdMob, a mobile ad platform that served mobile app developers (starting in the WAP era of m.dot apps); it was acquired by Google in 2009.

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InMobi

OCTOBER 21, 2019

Between July 2017 and September 2019, these apps have been downloaded a combined 224 million times, according to Apptopia. Even with their small screens, mobile devices are a go-to source of video entertainment content. In 2019, for the first time, people in the U.S. Users in the U.S. This year, adults in the U.S.

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InMobi

SEPTEMBER 18, 2017

Updated July 2, 2019 Learn More About AVOC And Other Viewability Benchmarks Video consumption on mobile devices, specifically smartphones, has exploded over recent years. times more media time on mobile devices than on their desktops. Nowadays, adults are spending over 1.5

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Basis

MARCH 22, 2023

Programmatic ad buying on CTV grew by more than 60% in percentage of impression share and percentage of spend share from 2020 to 2022. Device spend share for CTV in programmatic is 30%, leapfrogging desktop; mobile continues decline. Majority share for mobile ads served via programmatic is steady.

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InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

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InMobi

JUNE 7, 2019

Using the mobile space to drive awareness, acquire customers and delight existing audiences makes sense, as eMarketer predicts time spent on mobile to surpass time spent watching television for the first time in 2019. How are marketers actually embracing mobile though?

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InMobi

SEPTEMBER 22, 2020

For example, over half (54%) said they spent more on household goods this summer than they did in 2019, with just 18% saying they were spending less than before. Not only will consumers willing to spend more even considering the state of the world, but they were buying the same kinds of things they were buying in 2019, 2018, etc.

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VideoWeek

AUGUST 12, 2022

French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. News Corp Bucks Trend with Growing Ad Revenues.

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InMobi

JUNE 12, 2020

Furthermore, in-app targeting is consistently more accurate since it relies on mobile device IDs instead of third-party cookies. In comparison, mobile ad IDs are more static and thus more accurate over the long term. 2) It’s More Measurable Than TV Ads Who actually watches television ads?

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Single Grain

NOVEMBER 15, 2019

It’s also worth noting that 84% of Facebook’s total advertising income comes from mobile advertising. All this is to say: there is a huge pool of people you’re able to tap into with video ads. Dive Deeper: 11 Companies That Are Doing Mobile Advertising Right in 2019. 6 Facebook Ad Hacks Crushing It Today.

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InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

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InMobi

AUGUST 4, 2021

In addition, mobile is often serving an ideal media source for driving in-person shopping. Mobile screens have been more popular than linear TV viewing since 2019, and the gap between the two media sources is only growing. Here are a few ways mobile, as a media source, helps to bridge the digital and physical divide.

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