Adtelligent

JULY 19, 2022

As a result, programmatic advertising is expected to have nearly $524.31 Native Advertising — is an ad that imitates the format of original content. It also gains popularity because native advertising can bypass ad-blocking software, a growing trend. billion in ad spending in 2022 and grow even further.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Basis

NOVEMBER 7, 2023

One under-adopted format: native, which advertisers can use to insert their creative into the feeds of news and other websites. Spotify barred political and advocacy advertising in late 2019, only to re-introduce them in 2022.

Advertising 95

Advertising Education Audience Cookies 95

Clearcode

JANUARY 22, 2023

The Role of Third-Party Cookies in Programmatic Advertising and AdTech What’s Happening With Third-Party Cookies? Although third-party cookies power key programmatic advertising processes and enable advertisers to reach their target audiences and publishers to earn ad revenue, they raise a number of privacy concerns.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Ad Beat

NOVEMBER 20, 2019

These aforementioned statistics about video advertising prove that you can have the best content in the world, and still have trouble engaging with your target audience, simply because they can easily access the exact same information through their preferred medium in 2019: video. 39% of people cited explainer videos. .

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

Lemonads

JUNE 4, 2020

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. It’s no surprise that you can choose from a huge collection of native ad networks.

Affiliates 52

Affiliates Ad network Pop-Up CPL 52

Ad Beat

JULY 31, 2019

As of 2019, the company is focusing on introducing transformative features to their product that’s being actively used by 35,000 paying teams across more than 200 verticals. In the last six months, Monday.com has spent $12M on online advertising, out of which, the majority went towards Direct Buy ($8.3M), Google ($2.1), and Youtube ($1M).

Conversion 59

Conversion Conversion Rate Communications Native Advertising 59

Smart-Hub

JANUARY 2, 2024

In addition to being useful, the article natively advertises your partner’s service. Since the third quarter of 2019, the share of mobile devices in total traffic has been over 50%. After publication, you get paid: usually, it is a one-time payment.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Single Grain

AUGUST 3, 2021

There was a 330% growth in programmatic OTT/CTV advertising (i.e. streaming TV ads) in 2019, which has continued to grow sharply. Related Content: * Spotify Ads 101: How to Run Successful Audio and Video Ads * How to Launch a TikTok Ads Campaign for E-commerce * How to Scale Your E-commerce Traffic Acquisition with Native Advertising.

Advertising 59

Advertising Video Ads Audience Impressions 59

VideoWeek

OCTOBER 14, 2022

“Delivering the best experience for publishers, advertisers and consumers is hugely important to us – and this includes adapting to the rise in the use of video in native advertising,” said MGID CEO Sergii Denysenko. The account was last put under review in 2019, when Mediacom successfully retained the business.

Ad Tech 52

Ad Tech Agency Fashion Media 52