Martech Series

NOVEMBER 18, 2022

Fobi AI Inc , a leader in providing real-time data analytics through artificial intelligence to drive operational efficiencies and profitability, is pleased to announce that their digital ticketing solution CheckPoint has won the award for best Ticketing Technology at the 2022 Event Technology Awards.

Non-Profit 72

Non-Profit Conversion Rate MarTech Conversion 72

Digiday

JUNE 28, 2022

After hitting pause on ad spending in esports due to a shift of focus toward the casual side of gaming, non-endemic advertisers are back in force. In the last month, there’s been an influx of non-endemic brand partnerships in the esports industry. On a closer inspection, however, they’re unlike any of those earlier efforts.

Non-Profit 69

Non-Profit Information Technology Entertainment Audience 69

Single Grain

FEBRUARY 14, 2020

It describes how the service works while telling a story in a casual, non-corporate tone with the right touch of dry humor. As of 2019, the company owns revenues of $250 million and has more than four million subscribers. Started with only a €300,000 ($327,664) budget for the whole business, the non-profit company now has more than 3.5

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

Martech

MAY 6, 2022

The innovative marketing approach is proving to be effective as revenue per launch has increased by 30% and gross profit per launch by 25%, compared to previous years. Hershey’s started its campaign on Twitch in 2019. NFTs – non-fungible tokens – allow owners exclusive ownership rights for a particular digital asset.

Media 111

Media Marketing Non-Profit Audience 111

Martech

MAY 11, 2023

As the NOYB, or European Center for Digital Rights, a non-profit based in Vienna, Austria, puts it, GDPR is enforced in theory only, with the tech companies finding ways to stall proceedings, appeal rulings, and circumvent fines. (“NOYB” is short for “none of your business.”)

GDPR 115

GDPR Non-Profit MarTech Cookies 115

VideoWeek

JULY 27, 2023

The film features a scene in which Parker is telling Congress that the legislation enables Google to profit from violence and hate speech. The film highlights that the gunman who murdered 51 people at two mosques in Christchurch, New Zealand, in 2019, was radicalised by white supremacist content on YouTube.

Non-Profit 98

Non-Profit Communications Media Advertising 98

VideoWeek

SEPTEMBER 2, 2022

German Regulator Highlights Google’s Dominance in Non-Search Advertising. German competition regulator Bundeskartellamt has published a report on non-search online advertising, with the intention of shedding light on the “black box” of programmatic ad tech. Getting a consumer within the game can be enough for them to profit,” she said.

Non-Profit 128

Non-Profit Ad Tech Agency Entertainment 128

Chief Martech

AUGUST 29, 2022

In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. And that was a major drag on the theoretically non-linear economics of SaaS. Suite vs. Best-of-Breed Platform Ecosystems.

MarTech 123

MarTech Non-Profit Pop-Up Marketing 123

Chief Martech

MAY 3, 2023

You can view all of them from previous years, here: 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , 2021 , and 2022. This year, we’re donating to Justdiggit , a non-profit focused on regreening Africa in collaboration with farmers across the continent as one way to help address climate change.

MarTech 95

MarTech Non-Profit Marketing Food 95

Single Grain

APRIL 29, 2021

Non-fungible tokens (NFTs), more popularly known as “Crypto Art”, is big business at the moment. Dan Marino – painted in 2019 for Art Basel Miami show (SLS South Beach). What Are Non-Fungible Tokens (NFTs)? When people know why buying your NFT is a profitable option, they will start buying it.

Agency 113

Agency Marketing Non-Profit SEO 113

Digiday

FEBRUARY 8, 2023

The travel category has been steadily strong since COVID vaccinations became widely available and over the past couple of quarters, that travel spend has increased beyond what it was in 2019. Consumer packaged goods (food and non-food) Three media executives said that CPG was a top spending category this quarter. billion, up 11.3%

Media 73

Media Finance Non-Profit Marketing 73

Single Grain

JANUARY 6, 2020

To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. billion during 2019-2023. And site visitors who watch demo videos are 1.81x more likely to buy your services than non-viewers. Click To Tweet. Click To Tweet.

Marketing 103

Marketing Native Advertising Education Non-Profit 103

All About Advertising Law

JUNE 12, 2020

According to the Complaint, the defendants targeted small businesses, medical offices, non-profit organizations, and religious organizations. ” Similarly, California passed legislation in September 2018 requiring comprehensive disclosures for various types of commercial financing in amounts of $500,000 or less.

Finance 52

Finance Non-Profit Advertising Marketing 52

Brid.tv

NOVEMBER 17, 2023

On the other hand, behavioral targeting was also meant to improve the user experience overall, with consumers generally finding relevant advertisements less intrusive and annoying than non-targeted ones. Even with GDPR in place, many websites are still covert about the way in which they collect, process, and profit from user data.

GDPR 98

GDPR Cookies Real Estate Audience 98

Single Grain

JUNE 19, 2019

The company made waves last year when it won the prestigious NAMM Dealer of the Year Award 2018 – it was actually the first non-American winner of the award, and one of the smaller companies nominated. 12 Digital Marketing Trends You Can No Longer Ignore in 2019. Click here to download it for free right now! Dive Deeper: .

SEO 111

SEO Marketing Banner Pop-Up 111

Single Grain

AUGUST 8, 2019

This article on remarketing has been refreshed for 2019 – enjoy! These platforms use a system that uses cookie tracking to tag non-converting website visitors and then follow them around the web. The Ultimate Guide to YouTube Advertising in 2019. Target Non-Converting Audience Segments. NOW UPDATED! Repeat buyers.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Single Grain

DECEMBER 6, 2019

You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard's wage: Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Marketing 145

Marketing SEO Conversion Audience 145

Digiday

SEPTEMBER 15, 2022

Especially, when the plan is for The Athletic to be profitable by 2025. The sustainable model to continue to create the world’s best journalism is a mix of subscriptions and non-subscriptions, which includes advertising, licensing, IP development, merchandise and ticketing, said Sebastian Tomich, chief commercial officer of The Athletic.

Non-Profit 73

Non-Profit Impressions Ad Inventory Media 73

Ad Monsters

MAY 15, 2023

Zip Nguyen, Business Intelligence & Yield Lead, BBC Zip Nguyen joined BBC Global News, now part of BBC Studios, in November 2019. Because of JUV, Ahmed was named to the 2019 Forbes #30Under30 list when he was 19. Additionally, Ziad is the Founder of Redefy, a youth-run non-profit committed to furthering equality.

Ad Tech 98

Ad Tech Media Non-Profit Education 98

Single Grain

APRIL 10, 2020

In these times of uncertainty, it could be so easy to just put your head down and try to get through the next few months, or even raise your prices in order to profit from this global pandemic. They’re also offering free 90-day access to its web conferencing tool, Adobe Connect, for both current subscribers and non-customers, through July 1.

Marketing 128

Marketing Education Non-Profit Communications 128

Single Grain

APRIL 28, 2020

In September of 2019, they released their first global brand campaign in 30 years with Rebuild the World : Lego had already proven itself successful in advertising with The Lego Movie : In this new campaign, they wanted to tackle issues that are bigger than the toy industry. Popeyes Chicken (@PopeyesChicken) August 19, 2019.

Marketing 141

Marketing Audience Media ROI 141

Digiday

DECEMBER 20, 2022

The streaming wave of 2020 that ebbed into a subscriber slowdown in 2021 crashed into a profitability problem in 2022. In his welcome Q&A with Disney employees after returning as CEO, Iger said the company needed to pivot its focus from growing subscribers to achieving profitability. Streaming entered an era of austerity.

Non-Profit 73

Non-Profit Advertising Agency Ad Tech 73

Single Grain

JULY 17, 2019

16 Branding Trends to Increase Awareness in 2019. But when I took over the company about five years ago, we only offered SEO services: Single Grain was sold for $2 upfront ($1 for Sujan’s shares and $1 for Neil’s), and I had to pay through profits of the company. How a Brand Persona Plays Into Effective ROI.

SEO 92

SEO Banner Non-Profit Impressions 92

Martech Series

FEBRUARY 1, 2023

billion in 2019. Players can now fully own their in-game assets through NFTs and even transfer them outside of the gaming marketplace for profit. The focus is on player experience, rather than just short-term profit. Under the P2O model, players acquire non-fungible tokens (NFTs) that increase in value as the game progresses.

Non-Profit 82

Non-Profit Advertising Marketing Finance 82

Single Grain

JULY 8, 2019

They offer: Intuitive builders, enabling even non-technical employees to publish a page in minutes. The Ultimate Guide to Creating a High-Converting Landing Page in 2019. Fully customizable templates, pre-built with conversion-centered design. Page blocks that provide the capability to create pages faster than ever.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Digiday

MAY 29, 2022

How would you like it if your working day was monitored, and the time at the computer, the number of keystrokes and non-work-related searches all counted by your employer? This story was first reported, and published by, Digiday sibliing WorkLife. But Holmes is concerned about the insidiousness of this technology.

Non-Profit 71

Non-Profit Communications Conversion 71

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. How much easier (and more profitable) would your life as a marketer be? Dive Deeper: The Ultimate Guide to Creating a High-Converting Landing Page in 2019. The Ultimate Guide to YouTube Advertising in 2019.

Marketing 112

Marketing Conversion Audience SEO 112

Single Grain

DECEMBER 13, 2019

How to Improve Your Website Structure to Boost Your Profits. Try to mix things up; use optimized text but also non-optimized text as well. SEO Keyword Research Made Easy in 2019. Related Content: . How (and Why) to Create an Effective Content Structure for Better Ranking. Get A Free Consultation. How to Create Topic Clusters.

SEO 105

SEO Non-Profit Education Marketing 105

Single Grain

JANUARY 29, 2020

Now that you know your target market, you can start creating a list of both technical and non-technical keywords that your audience uses to search for your SaaS product. Google shifted to a mobile-first indexing strategy in July 2019 (i.e. Related Content: The Ultimate Guide to Developing Buyer Personas (with Templates!).

SEO 140

SEO Conversion Pop-Up Conversion Rate 140

Automatad Inc.

OCTOBER 26, 2023

So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine. Out-stream ads: These are placed outside of video content, providing a non-intrusive ad experience. They can be muted or unmuted, as well as skippable or non-skippable. billion dollars on video ads.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Lemonads

AUGUST 11, 2020

Fraudulent traffic cost advertisers a whopping 42 billion US dollars in 2019 and that number can increase to a staggering $100 billion by the end of 2023. Some of the different types of traffic fraud include: Bots and Non-Human Traffic As the name suggests, bots and non-human traffic is generated by malware that mimics human interactions.

Affiliates 52

Affiliates Advertising Non-Profit Impressions 52

Digiday

OCTOBER 18, 2022

Profitability push. Apparently feeling itself coming off the subscriber gains, Netflix took the opportunity to flex on its rivals a bit by touting the company’s profitability in its shareholder letter at a time when rivals like Disney, Warner Bros. The key details: 223.1 million subscribers, up 5% year over year $7.9 and Canada.

Non-Profit 69

Non-Profit Audience Agency Advertising 69

Adtelligent

JULY 19, 2022

If used properly, this online advertising channel can get a lot of profits for any marketing campaign. In June 2019, a survey determined that 26% of companies equally divide their mobile ad budgets between in-app and mobile web ads. Paid search ads appear as the top results on search engines. In-app ads over mobile web ads.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

NOVEMBER 6, 2019

Begins with ” for any URL that starts with your inputted extension like /blog/2019/. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. 2) Track Revenue from Non E-commerce Sites. To track revenue from non e-commerce sites, log in to your Analytics account and follow the steps we mentioned earlier to create a new Goal.

ROI 96

ROI Marketing Conversion Rate Conversion 96

VideoWeek

MAY 26, 2023

Live broadcaster viewing is set for a particularly sharp decline of 27 percent, while non-live viewing falls by 6 percent. And the ad offering also combines products from both services, including “innovative and non-traditional” formats. Gross ad revenues in MFE’s domestic market rose by 0.4 percent to reach €463 million euros.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

JUNE 10, 2022

The Independent has launched a new mobile app, combining the digital newspaper and paywalled edition into a combined model open to both subscribers and non-subscribers. Newsquest Returns to Profit. UK local publisher Newsquest made profits of £45.2 The Independent’s Mobile App Registers Two Million New Users in 12 Months.

Non-Profit 52

Non-Profit Machine Learning Agency Media 52

Martech

OCTOBER 23, 2023

Despite some competition between Google and non-general search engines for ads, this doesn’t undermine the market definitions suggested by the DOJ and the States. The question referenced was: “Is Google not allowed to make a profit?” Expedia’s former COO claims ad payments to Google ballooned x10 – but traffic didn’t follow (Oct.

Mobile Search 88

Mobile Search Machine Learning Advertising Marketing 88