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Rethinking Revenue: How Publishers Are Prioritizing UX

Ad Monsters

“When you take the user-centric approach and respect their choices, you build a loyal readership base which leads to a profitable, long-lasting business model,” Jan Wittek, Chief Revenue Officer at eyeo warned us back in April. There’s data to back this up. And what about disruptive pop-up ads? On top of that, 40% of U.S.

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The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

Chief Martech

In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. Integration consistently shows up as one of the top criteria for apps and platforms in almost any martech-related study now. And that was a major drag on the theoretically non-linear economics of SaaS. Suite vs. Best-of-Breed Platform Ecosystems.

MarTech 123
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5 Ways SMB Business Owners Can Revamp Their Digital Marketing Strategy

Single Grain

The company made waves last year when it won the prestigious NAMM Dealer of the Year Award 2018 – it was actually the first non-American winner of the award, and one of the smaller companies nominated. 2) Make Sure Your Website Is Up-to-Date. Click here to download it for free right now! SEO Tactics.

SEO 111
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What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. How much easier (and more profitable) would your life as a marketer be? Delight – The follow up from the engagement is to make the experience better than anything the user has experienced elsewhere.

Marketing 112
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The WIR: Netflix Moves into Live Streaming, GroupM Launches a Media Decarbonisation Coalition, and Amagi Raises Over $100 Million

VideoWeek

GroupM says non-clients are also welcome to sign up to the coalition. Extremely messed up! North America general manager Sandie Hawkins is being moved to head up TikTok Shop in the US, signalling a strategic shift towards e-commerce, which has proved lucrative for the company in China. billion in Q3.

Media 52
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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

Vice is also in “advanced discussions” to sell Refinery29, the female-focused media company it bought for $400 million back in 2019. Walmart Ramps Up Ads Business with $2.3 As a result of this new model, the company is reducing its workforce by “several hundred” workers. Read more on VideoWeek.

Ad Tech 52
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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Statista ) The American pay-per-performance value makes up 24.4% Statista ) Search advertising will continue dominating the paid media space from 2019 to 2027. Forbes ) Mobile commerce will make up 6% of this figure. Statista ) The American pay-per-performance value makes up 24.4% for non-gaming apps. Forbes ) 87.12