Single Grain

DECEMBER 24, 2019

Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before. Where Sponsored Display ads have huge potential is with retargeting.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

SEPTEMBER 12, 2019

This post was expanded for 2019 with new tactics for growing your business with influencer marketing. If you’re feeling overwhelmed, it’s time to experiment with fresh ideas – like influencer marketing – that can boost your marketing ROI and bottom line. Dive Deeper: 84 Influencer Marketing Statistics for 2019 [Infographic].

Marketing 101

Marketing ROI Audience SEO 101

Single Grain

JUNE 13, 2023

Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. Neal Schaffer ) Since 2019, the global influencer market has more than doubled. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. Here’s what the exact ad looked like: To retarget these people, they used Messenger drip campaigns.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. In 2019, 78% of people watched videos online every week. Target ROAS : Get the best return on investment (ROI) on your spend. In late 2019, Google launched new features in AdMob.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

JULY 25, 2019

Customer Acquisition Trends for 2019 & Beyond (with FAQs). Retarget Customers More Effectively. Retargeting offers one of the highest ROIs in online advertising. But most companies try to tackle retargeting at scale, and are largely ineffective as a result. Dive Deeper: . Create New Audiences via Facebook.

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

Single Grain

MARCH 16, 2020

These transformations brought in new advertising methods, tools and, most importantly, tactics that can get much better user engagement, greater advertising ROI or even independent media-purchasing business. Retargeting 101: Why It’s Essential for Any Marketing Funnel. million apps in Q1, 2019: the, biggest Google Play, has 2.1

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

JANUARY 15, 2020

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Not only would 70% of people rather learn about products through content, but content marketing delivers a higher ROI than paid ads. Here are some tips to help generate leads via content marketing at a better ROI. Learn more. ). Learn more.).

Media 132

Media Marketing SEO ROI 132

Single Grain

NOVEMBER 8, 2019

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Engage – Here, you take that initial opt-in and build the relationship through some value-building action (email nurturing, retargeting, etc). Dive Deeper: The Ultimate Guide to Creating a High-Converting Landing Page in 2019.

Marketing 112

Marketing Conversion Audience SEO 112

Single Grain

SEPTEMBER 5, 2019

Customer Acquisition Trends for 2019 & Beyond (with FAQs). Retarget Customers More Effectively. Retargeting offers one of the highest ROIs in online advertising. But most companies try to tackle retargeting at scale, and are largely ineffective as a result. Dive Deeper: . Create New Audiences via Facebook.

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

InMobi

OCTOBER 7, 2019

Using Apps to Engage Consumers As I’ve previously mentioned, Americans will spend close to three hours a day on average in app in 2019 , according to eMarketer. This makes in-app advertising a highly effective medium for running engaging advertising campaigns.

Marketing 52

Marketing Viewability Food Rich Media 52

InMobi

APRIL 3, 2019

So in this performance marketing, attribution plays an important role in understanding which of these channels that we talk about drive the best ROI for them. Of course they use display, affiliate marketing and retargeting tactics to drive the performance marketing KPIs that we looked at. Now there’s some flaws with this model.

Marketing 52

Marketing Retargeting Affiliates Conversion 52

InMobi

JUNE 20, 2019

For all mobile app marketers, retargeting and remarketing are musts. For example, avatar-based mobile game IMVU used InMobi retargeting as part of a larger effort that helped increase revenue 279%. According to App Annie’s 2019 State of Mobile report, 65% of all app downloads from the iOS App Store came from search results.

Marketing 52

Marketing Retargeting A/B Testing Video Ads 52

Single Grain

AUGUST 7, 2019

And even worse: nobody is purchasing — which means you’re wasting precious revenue on marketing strategies with low ROI. There’s no denying that 2019 is an ad-heavy world. Retargeting 101: Why It’s Essential for Any Marketing Funnel. Buyer personas are more than just a foundation for higher ROI and target marketing.

Banner 111

Banner Marketing Audience Communications 111

Lemonads

JUNE 12, 2020

billion people were using social media in 2019 , but it’s actually estimated to increase to 3.48 Knowing the CPC ( cost per click) can really help you understand how much you might need to spend on Facebook Ads to get a good ROI. Retargeting 4. Not only 2.95 For a profitable e-Commerce campaign on Facebook Ads make sure: 1.

Audience 52

Audience Brand Awareness CPC Conversion 52

Single Grain

AUGUST 3, 2023

This way, you can use programmatic ad spend to stay on budget while making your ROI. While they’re all different, most will show your listings based on keywords, geolocation, demographics, interest, and retargeting. 12) 5G Technology In 2019, global operators launched 5G technology. How will these marketplaces deliver these ads?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

AUGUST 8, 2019

This article on remarketing has been refreshed for 2019 – enjoy! How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. 90% of all Internet users are retargeted at some point by Google Display.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Single Grain

NOVEMBER 22, 2019

On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you'll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019. Instagram is now hiding likes.

Media 141

Media Marketing Brand Awareness Ad network 141

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. The challenges of adtech. The death of the third-party cookie.

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First-Party Cookies Cookies Impressions Ad Exchange 121