InMobi

SEPTEMBER 17, 2019

LEARN MORE To help establish viewability guidelines and benchmarks in the digital advertising space, Integral Ad Science (IAS) recently released its Media Quality Report for the first half of 2019. This IAS report shows how far the mobile app advertising space has progressed. In the U.S., via InMobi Exchange are 20 seconds or less.

Viewability 52

Viewability Mobile Ads Banner Impressions 52

InMobi

JANUARY 10, 2019

Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. Here’s why: 1) Your Target Audience Uses Mobile Apps a Lot In 2019, the average smartphone owner in the U.S. will spend over two hours every day using apps - 134 minutes to be precise in 2019, according to eMarketer.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

Basis

SEPTEMBER 13, 2022

digital video , connected TV (CTV), digital audio (as a subset of rich media), and, within that, podcast advertising. Programmatic podcast advertising enjoyed over 100% growth for three years running from 2019 through 2021 (no prizes for guessing the cause there!).

Advertising 98

Advertising Cookies Rich Media Video Ads 98

InMobi

APRIL 30, 2019

Additionally, in April 2019 the IAB released the Secure Interactive Media Interface Definition (SIMID) spec for public comment. The Mobile Rich Media Ad Interface Definition (MRAID) is an API catering specifically to mobile apps. By doing so, VAST 4.1 tackles legitimate concerns that players across the ecosystem share.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

SEPTEMBER 30, 2019

This is why interactive, rich media creatives are on the rise. approximately 30% of banners and around 40% of all display ads leverage rich media creative experiences now. According to InMobi’s 2019 Mobile Programmatic Advertising Trends report , U.S. In the U.S., In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Paleo AdTech

DECEMBER 10, 2023

Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. MediaMind was later acquired by DG, morphed into Sizmek, acquired Rocket Fuel, was acquired by Vector PE in 2016 and filed for bankruptcy in 2019.) It first tried Atlas, then owned by Microsoft, but was not able to match Atlas’ data aggregations.

Ad Server 52

Ad Server Rich Media Agency Ad Tech 52

Paleo AdTech

MAY 9, 2023

Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. MediaMind was later acquired by DG, morphed into Sizmek, acquired Rocket Fuel, was acquired by Vector PE in 2016 and filed for bankruptcy in 2019.) It first tried Atlas, then owned by Microsoft, but was not able to match Atlas’ data aggregations.

Ad Server 52

Ad Server Rich Media Agency Ad Tech 52

InMobi

MAY 4, 2020

News became the top spender Q4 2019 to Q1 2020. Video Ads, When Created Programmatically, Drive Engagement and Innovation A video ad can contain immersive content such as rich media, interactivity and end cards. Over half of all programmatic video ads were landscape Programmatic Video Advertising in India 1.News

Video Ads 52

Video Ads Finance Viewability Entertainment 52

InMobi

OCTOBER 7, 2019

Using Apps to Engage Consumers As I’ve previously mentioned, Americans will spend close to three hours a day on average in app in 2019 , according to eMarketer. This makes in-app advertising a highly effective medium for running engaging advertising campaigns.

Marketing 52

Marketing Viewability Food Rich Media 52

Ad Beat

NOVEMBER 20, 2019

These aforementioned statistics about video advertising prove that you can have the best content in the world, and still have trouble engaging with your target audience, simply because they can easily access the exact same information through their preferred medium in 2019: video. 39% of people cited explainer videos. .

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

InMobi

MAY 20, 2020

In comparison, around 28% of all media time will go towards watching TV and around 15% towards desktop/laptop use. Americans are expected to spend just over three hours a day on average using smartphones, which represents a close to 14% increase from 2019 figures. Well over 90% of all time spent using a smartphone is devoted to apps.

Marketing 52

Marketing Communications Rich Media Audience 52

VideoWeek

AUGUST 12, 2022

Traditionally focused on rich media formats, Kargo announced plans to build an ad-supported video player for publishers “with the ultimate goal of creating a marketplace of advertising opportunities and content from content creators.” The Week for Publishers. News Corp Bucks Trend with Growing Ad Revenues. News Corp reported 8.9

Advertising 98

Advertising GDPR Banner Healthcare 98

InMobi

JANUARY 23, 2022

And time spent playing mobile games is expected to rise by 17% between 2019 and 2023, eMarketer predicts. Interactive Mobile Formats Drive Engagement Not only is mobile where most of us spend our time, but it also offers several uniquely engaging ad formats not available in other media channels. smartphone owners are games.

Banner 52

Banner Viewability Cookies Click Through Rate 52

Lemonads

JUNE 4, 2020

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. Skillful marketers can consistently craft campaigns that yield stellar results, but the only way to make sound decisions is by mastering the basics early on.

Affiliates 52

Affiliates Ad network Pop-Up CPL 52

Adtelligent

JULY 19, 2022

Rich Media are usually more complex, include animation or a video, and can be interactive. In June 2019, a survey determined that 26% of companies equally divide their mobile ad budgets between in-app and mobile web ads. In-app ads over mobile web ads.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Lemonads

JANUARY 17, 2022

As the same suggests, these affiliates focus on producing blog content that consists mostly of written articles, but can also include images, videos, and other types of rich media content. Medical Services The 2019 global health crisis has extended almost into 2022, which has affected a wide range of verticals.

Affiliates 52

Affiliates Marketing CPL CPM 52

Ad Beat

OCTOBER 30, 2019

.” Additionally, they also launched two types of rich-media ban­ner ads containing: Live video feeds of customers using their VISA cards across six major international cities (including, Ho Chi Minh City, NYC and Buenos Aires). . 2019: ‘Money is Changing’.

Finance 40

Finance Marketing Conversion Electronics 40