Single Grain

OCTOBER 16, 2019

Read on to find out how to do business blogging the right way so that you can reap the rewards in 2019 and beyond. And when it comes to the effectiveness of influencer marketing , the ROI is as good or better than other marketing channels: Dive Deeper: How to Choose an Influencer to Boost Your Marketing Campaign. The answer is yes.

Banner 73

Banner Brand Awareness SEO ROI 73

Single Grain

JUNE 13, 2019

Dive Deeper: SEO Keyword Research Made Easy in 2019. Related Content: How To Measure Your Content Marketing ROI With Google Analytics. The post Is Pinterest Still a Good Platform to Advertise On in 2019? You can do this by using rich Pins , which allow brands to embed information directly into their pins. 6) Use Promoted Pins.

Advertising 96

Advertising Banner Audience SEO 96

InMobi

MAY 6, 2019

Mobile Apps Unlocked, the premier event for all things mobile apps and user acquisition, just wrapped up its 2019 iteration with two days of learning, insights and fun at the MGM Grand in Las Vegas. Just like last year , MAU did not disappoint in 2019! Did you miss MAU 2019? for winning a new Ninentdo Switch!

Header Bidding 52

Header Bidding Demand Side Platform ROI Banner 52

Martech

DECEMBER 3, 2024

By 2019, Terminus co-founders Sangram Vajre and Eric Spett were publishing a book with the triumphant title “ABM is B2B.” “So if a customer is running CTV, display, LinkedIn and paid search, is the combination working harder than any individual one so that the CPC goes down but the ROI goes up?”

Marketing 115

Marketing CPC Cookies Conversion Rate 115

Martech

OCTOBER 22, 2024

In 2019, Craig Howard said, “CDP is not a thing. ROI measurement. Marketer-friendly UI for segmentation. Journey orchestration. Personalization of experiences. Advanced data science capabilities. And often, these capabilities worked in real-time. It’s a collection of capabilities.” Executive scorecard for ongoing buy-in.

ROI 112

ROI Marketing MarTech Agency 112

Martech

MAY 19, 2022

What else delivers an ROI of $36 for every $1 spent, after all? In 2019, the company purchased AI and content classification company Temnos in January, data management platform (DMP) and demand-side platform (DSP) Sizmek in April. CM Group is majority-owned by Insight Partners. It snapped up location data company PlaceIQ in July.

MarTech 111

MarTech Marketing Demand Side Platform Finance 111

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Marketing 113

Marketing ROI MarTech Communications 113

Martech

NOVEMBER 15, 2022

Since its launch in 2019, SponsorPulse has supported sponsorships for over 100 brands and agencies. Sponsors, like their advertising counterparts, now have programmatic scalability and better insights to prove ROI with this new SponsorPulse partnership. Why we care.

ROI 97

ROI Entertainment Cookies Audience 97

Digiday

JANUARY 28, 2024

But brands are getting smarter about esports, too, and spending less blindly than some did during the hype-infused FOMO days of 2018 and 2019.

Advertising 98

Advertising ROI Marketing Media 98

Martech

APRIL 8, 2022

trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. Fueled by the change in pandemic-driven changes in consumer behavior, it has been embraced by companies because the ROI is easier to measure. trillion by 2025, according to a Forrester report.

Marketing 115

Marketing Healthcare ROI Retail 115

Martech

NOVEMBER 9, 2022

That’s up from 32% in 2019. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. Podcast popularity among B2B execs mirrors that of the U.S. Furthermore, 26% listen to podcasts every week. Big in the C-suite. 57% higher brand consideration.

Marketing 128

Marketing Information Technology ROI MarTech 128

Martech

SEPTEMBER 8, 2021

The solutions listed in the 2019 survey were slightly different (the space, of course, changes fast), but marketing automation has topped the list two years running. In contrast, only 6% of respondents reported replacing email solutions in 2019, signaling the greater importance of email in pandemic times.

Marketing 141

Marketing SEO Retail Finance 141

Martech

OCTOBER 8, 2021

Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic. The amount of B2B purchasers has increased, though many report difficulties in the buying process.

ROI 108

ROI MarTech Marketing Audience 108

Single Grain

OCTOBER 30, 2020

They are too expensive, and we just don’t see the ROI.”. The results were pretty conclusive: Infographics were far and away the best ROI that Kissmetrics ever produced through any form of online marketing. But, since everyone is trying to leverage infographics, the ROI isn’t as good, right? How to Maximize Infographic ROI.

ROI 145

ROI Pop-Up SEO Marketing 145

Single Grain

OCTOBER 28, 2019

The Ultimate Guide to Creating a High-Converting Landing Page in 2019. While that may sound abysmal, the average conversion rate across all industries in 2019 is just 3.48%: The conversion rate is a crucial KPI in any campaign. 4) Return on Investment (ROI). What is ROI? Get A Free Consultation. That's a simple example.

Conversion Rate 111

Conversion Rate Conversion CPC Click Through Rate 111

Martech Series

FEBRUARY 2, 2023

After Optimizely was acquired by Episerver in 2019, de Jong built a strong team and drove consistent growth, going on to take on the expanded responsibility of the SE Asia and ANZ regions. “I look forward to another year of delivering tremendous ROI for our customers and enabling seamless marketing collaboration at incredible scale.”

Marketing 90

Marketing ROI Affiliates MarTech 90

Martech

OCTOBER 6, 2021

Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic. The amount of B2B purchasers has increased, though many report difficulties in the buying process.

Machine Learning 108

Machine Learning ROI Marketing MarTech 108

Digiday

JANUARY 29, 2024

Pero las marcas también se están volviendo más inteligentes sobre los deportes electrónicos, y gastan menos a ciegas de lo que algunos hicieron durante los días de FOMO infundidos por el bombo de 2018 y 2019.

ROI 84

ROI Media Marketing 84

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

NOVEMBER 22, 2019

On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you'll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: The Beginner’s Guide to Crafting a Highly Effective Social Media Strategy in 2019. Instagram is now hiding likes.

Media 141

Media Marketing Brand Awareness Ad network 141

Martech

SEPTEMBER 1, 2021

Mac Reddin, who stumbled across the idea for Commsor while participating in a no-code hackathon, explains that the current challenge is to build out the ROI engine, demonstrating the impact community can have on every aspect of a business, including marketing, sales and customer service. Read more here.

Marketing 132

Marketing Machine Learning MarTech ROI 132

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Wyzowl recently released their 2019 Video Marketing Statistics Report , which incorporated feedback from over 600 marketing respondents. 83% of marketers claimed to have gotten a good ROI from video. As of 2019 , there are: 1.6

Marketing 112

Marketing SEO Conversion Rate Banner 112

Martech Series

AUGUST 1, 2022

Launched on the global market in 2019, it is characterized by professional video editing functions such as keyframe animation and chroma key for image matting. Marketing Technology News: A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI. VivaCut is a video editing app serving creators.

ROI 90

ROI MarTech Marketing 90

MNTN

JULY 29, 2022

What if you didn’t have to turn your back on TV ads at all, but could instead prove their performance impact, their ROI, and justify the marketing team’s budgets and value? higher than 2019 The holidays: Sales are expected to rise 3.3% But is cutting back on brand marketing channels like TV the best strategy? to $1.262 trillion.

ROI 98

ROI Marketing Advertising 98

Single Grain

JULY 22, 2019

44 Must-Have Marketing Tools for any Business in 2019. SEO Keyword Research Made Easy in 2019. With performance marketing, this will consist of two important elements: the ROI of your campaign and attribution. Measuring ROI. So in terms of a good ROI, there isn’t a black-and-white answer, unfortunately.

Marketing 85

Marketing Affiliates ROI Conversion Rate 85

Single Grain

JULY 25, 2019

In this article, we’ll discuss what predictive analytics is, why businesses need it, how to measure it, and best practices for implementing it for better marketing performance, higher ROI and, ultimately, faster success. How to Use Big Data Analytics to Grow Your Marketing ROI. AI Trends in Marketing for 2019 [Infographic].

Marketing 93

Marketing ROI Machine Learning Banner 93

Martech

NOVEMBER 30, 2021

Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic. The amount of B2B purchasers has increased, though many report difficulties in the buying process.

Marketing 117

Marketing ROI Communications MarTech 117

Martech Series

SEPTEMBER 14, 2022

Developed by entrepreneurs, engineering innovators and marketers since 2019, Pictory has its sights set on helping marketers capitalise upon content languishing in their archives by repurposing it into engaging videos for sharing on social media and other marketing channels.

Marketing 82

Marketing Conversion Rate ROI MarTech 82

Single Grain

SEPTEMBER 12, 2019

This post was expanded for 2019 with new tactics for growing your business with influencer marketing. If you’re feeling overwhelmed, it’s time to experiment with fresh ideas – like influencer marketing – that can boost your marketing ROI and bottom line. Dive Deeper: 84 Influencer Marketing Statistics for 2019 [Infographic].

Marketing 101

Marketing ROI Audience SEO 101

Martech

DECEMBER 2, 2021

Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic. The amount of B2B purchasers has increased, though many report difficulties in the buying process.

Marketing 145

Marketing Communications MarTech ROI 145

Martech Series

JUNE 28, 2022

million since its founding in 2019. Combining Personalization with Automation to Boost ROI and Lead Generation. Audience robots write letters at scale with consistent penmanship and work with unique software to measure ROI, keep track of notes sent, configure campaigns and automatically personalize each note.

Audience 91

Audience Real Estate Marketing ROI 91

Single Grain

OCTOBER 14, 2019

billion in the fiscal year ending May 2019, up 10% from the previous year. Nike's designers are not afraid of being bold – as evidenced by their “green grass” golf shoes that hit the market in January 2019: Their SEO strategy is also up to the mark. All You Need to Know About the ROI of Influencer Marketing [infographic].

Marketing 109

Marketing Fashion Banner Audience 109

Martech

OCTOBER 28, 2021

Salesforce’s “State of the Connected Customer” report found that an estimated 60% of business interactions now take place online, as opposed to 42% in 2019. This tendency, too, has increased as a result of the pandemic. The amount of B2B purchasers has increased, though many report difficulties in the buying process.

Marketing 117

Marketing Account-Based Advertising MarTech Retargeting 117

Martech Series

AUGUST 8, 2022

Meanwhile, Forrester reports that the number of interactions required to make B2B buying decisions jumped 58% from 17 in 2019 to 27 in 2021, indicating a new level of attention and due diligence for purchases during the pandemic. Measure to improve the buyer experience and tie those metrics to business objectives and drivers.

Marketing 94

Marketing ROI MarTech Media 94

Single Grain

JUNE 13, 2023

Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. Neal Schaffer ) Since 2019, the global influencer market has more than doubled. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech Series

JUNE 16, 2022

Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. The ability to reach Firefox browser users that have been harder to target since Mozilla began blocking third-party cookies in 2019.

Machine Learning 91

Machine Learning Cookies ROI MarTech 91

Clearcode

OCTOBER 18, 2022

AppFlyer helps maximize your ROI by giving you insight into which in-game ads and purchases bring in the most revenue while protecting your budget with comprehensive fraud protection. Founded: 2019 Headquarters: Newtown Square, US Specialties : Gaming apps. Augmented Reality, Mobile Advertising, AdTech.

Advertising 93

Advertising Entertainment Fashion Ad Inventory 93