AdGlow
DECEMBER 17, 2018
What does 2019 have in store for the marketer of the future? In this article, we analyze what we believe are the three phenomena that any professional who works in digital advertising, will have to take into account to improve their strategy for the coming year.
AdExchanger
SEPTEMBER 13, 2022
David’s Bridal has been selling dresses since the 1950s, but it didn't say "yes" to a social advertising strategy until 2019. Now, the retailer allocates one third of its spend to social media – and half that budget goes to TikTok alone.
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Martech
MARCH 31, 2022
The first-party data Walmart cites for the 90% figure is from 2019.). Advertising through a retail chain piggybacks on the brand efforts that Walmart launches on their own. Walmart boasts penetration in 90% of American households through in-store and online retail. Omnichannel. This, of course, is where customers are close to purchase.
AdGlow
DECEMBER 19, 2018
The digital advertising industry is in a constant evolution: new ad formats, audiences, placements, KPIs and more. With that in mind, we hope these examples will inspire your planning for your 2019 digital and social advertising strategy.
Single Grain
DECEMBER 18, 2019
67% of social advertisers consider Facebook to be the most effective social media platform they use. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often. That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018.
illumin
OCTOBER 4, 2023
Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. In April of 2019, eMarketer released a forecast for programmatic social. Additionally, in 2019, 56.3%
Adtelligent
JULY 19, 2022
In June 2019, a survey determined that 26% of companies equally divide their mobile ad budgets between in-app and mobile web ads. Many marketers have been making a mobile advertising channel their primary advertising channel, and they are not wrong. Social advertising. Diverse social media campaigns.
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