Diverse representation in video ads receded in 2022, analysis finds
Marketing Dive
DECEMBER 13, 2022
A study of one million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low.
Most Viewed Video Ads: Summer Travel 2022
illumin
JULY 8, 2022
After nearly two years of pandemic-related hiatus, global leisure and business flights have risen to levels not seen since 2019, showing that a ‘major recovery’ is underway for the industry (source: CNBC). Our list of Most Viewed Video Ads for […].
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Most Viewed Video Ads: The 2019 Women’s World Cup
illumin
JULY 8, 2019
Qatar Airways also made the top 10 for the World Cup push, promotion thier newest destination – the FIFA Women’s World Cup France 2019. In the magical ad, a young girls pop-up book is transformed into a fairy tale world where soccer reigns and fans from all nations come together to cheer. Qatar Airways. WATCH NOW.
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How to Produce Paid Facebook Video Ads for Mobile Like a Pro
Single Grain
NOVEMBER 15, 2019
This comprehensive how-to guide for Facebook video ads was updated and expanded for 2020 to provide even more information. Are you trying to run Facebook ads, but no matter how much time you spend tweaking your campaigns, they just don’t seem to be bringing the results you’ve been promising to your boss? NEW & IMPROVED!
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11 Companies That Are Doing Mobile Advertising Right in 2019
Single Grain
JULY 31, 2019
UPDATED FOR 2019! 54% of mobile gamers said they'd rather watch video ads if this leads to in-game rewards. In a study, gamified ads had engagement rates nearly 6% higher than non-gaming ads, and saw a 28.8% for standard ads). Mobile-First Indexing: Everything You Need to Prepare Your Site For 2019.
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Facebook Ads: 7 Changes All Marketers Need to Know in 2019
Single Grain
OCTOBER 2, 2019
A lot has changed in the past few years, so let’s take a look at the 7 new Facebook Ads changes that all marketers should be aware of in 2019. Learn More: How to Build a Facebook Ad Funnel. 7 Easy Ways to Optimize Your Facebook Ads. A Simple Hack to Combine Facebook Ads and Google Ads.
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112 Most Viewed Video Ads: May / Week 2
illumin
MAY 22, 2019
Week 2 of May puts Hulu on the top spot for the Most Viewed Video Ads chart. The campaign, for Hulu’s ad-free subscription, begins as one of the classic Old Spice ads with Isaiah Mustafa. However, in a comedic twist, it turns out that it is actually “a Hulu ad to tell you that you should get Hulu with no ads.”
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Most Viewed Video Ads: March Madness Finalists
illumin
APRIL 8, 2019
The top 10 Most Viewed Video Ads for this year’s March Madness tournament are IN! There were some great videos throughout the list from top brands in a wide array of industries. This year, the top ads relied on humor and NBA athletes to garner attention during “The Big Dance”. 2019 March Madness. Campaign Name.
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Most Viewed Video Ads: Ringing the Bell on Back to School
illumin
AUGUST 27, 2019
This week’s Most Viewed Video Ads chart focuses on 2019’s Back to School ad campaigns. Back to School Shopping 2019. The post Most Viewed Video Ads: Ringing the Bell on Back to School appeared first on AcuityAds Inc. Which advertisers made the grade? Back to School. WATCH NOW. WATCH NOW.
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Outstream Video: How It Can Be The Game-changer For Publishers In 2019
Smarty Ads
JULY 11, 2022
The world of advertising has seen a tremendous rise in revenue and audience engagement since the birth of video ads. Sources say online videos are expected to encapsulate 80% of the internet traffic in 2019. And not to forget, they’re effective.
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Introducing User Opt-In Video Ads on InMobi Exchange
InMobi
NOVEMBER 5, 2015
It’s the Holiday season and we are excited to present to you a way to spread the cheer with video ads your users will love. Video viewing on the mobile phone is exploding globally with estimates suggesting it will account for 50% of all mobiledata consumption by 2019. InMobi currently supports VAST video formats (2.0
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What’s Next Beyond Viewability in 2019? Hint: We All Compete For It.
illumin
NOVEMBER 26, 2018
This required time is not necessarily the first 2 seconds of the video ad; any unduplicated content of the ad comprising 2 continuous seconds qualifies in this regard. Specifically, a legitimate click on a video ad (i.e. Specifically, a legitimate click on a video ad (i.e.
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Calculating Mobile Video Advertising Growth and Other In-App Video Ad Stats You Need to Know [Infographic]
InMobi
NOVEMBER 27, 2018
Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? The answer is clear: Advertisers love video ads. Publishers love video ads.
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DTC reproductive brand ups video ad investment to get in front of more eyeballs
Digiday
NOVEMBER 20, 2022
Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October.
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2019 Mobile App Monetization Trends [New Research]
InMobi
NOVEMBER 14, 2019
What are the biggest mobile app monetization trends of 2019 and 2020? What we found was that while in-app header bidding adoption was nascent, it was already providing real benefits to the mobile apps where it was in place, and thus was likely to be included in everyone’s business models in 2019. So did our prediction come true?
2019 Trends: Header Bidding, Mobile Apps and The Future of In-App Ad Monetization
InMobi
DECEMBER 13, 2018
Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.
A Guide on Video Ad Monetization to Increase Ad Revenue
Automatad Inc.
OCTOBER 26, 2023
Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.
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Why we care about video advertising
Martech
MAY 18, 2022
Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.
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How to Improve Your Amazon Ads to Increase Sales
Single Grain
AUGUST 13, 2019
This is reflected in Amazon’s Sponsored Products Program — any seller on Amazon Seller Central, Vendor Central or Kindle Direct Publishing can participate in the Sponsored Products Program and advertise their products as sponsored ads on Amazon’s SERPs. Video Ads Cost. How Much Does It Cost to Run an Amazon Campaign?
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10 PPC Trends You Can’t Ignore in 2020
Single Grain
DECEMBER 23, 2019
Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. Trend #3: Video Ads and PPC. In 2019, 78% of people watched videos online every week. People remember up to 95% of a message from a video (as opposed to text).
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The WIR: Meta Launches Text-to-Video Ad Tools, Channel 4 Reports Tough 2023, and PayPal Launches an Ads Business
VideoWeek
OCTOBER 11, 2024
PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.
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64 Just the Stats: Why Should You Leverage Video Marketing
Single Grain
SEPTEMBER 13, 2019
This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. 10% said video blogs.
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4 Amazon Ads Trends You Can’t Ignore in 2020
Single Grain
DECEMBER 24, 2019
Facebook and Google have been dominating the digital advertising space for years now, but Amazon is at number three and growing fast: they made almost $10 billion in ad revenues in 2019, which is almost 8% of the digital ad market, and up more than 30% from the year before. were one of the first advertisers to try them.
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Screenvision makes its upfront pitch as the more attentive alternative to TV
Digiday
MAY 24, 2023
Though it has historically attracted only a small portion of video ad dollars committed to television platforms, cinema ad firm Screenvision pitched media buyers and marketers at its upfront presentation Tuesday night with the notion that it delivers a far more attentive audience than any other video or digital alternative out there.
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In-App Mobile Video Advertising: What You Need to Know
InMobi
SEPTEMBER 19, 2019
Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S.
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YouTube unveils its Cannes-to-Cannes high scoring ads
More About Advertising
JUNE 12, 2019
With Cannes Lions 2019 on the horizon, YouTube has released its Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. The Cannes Leaderboard shows a distinct trend towards long-form content, with winning ads averaging one minute and 46 seconds in length.
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Digital Advertising Guide
Adtelligent
JULY 19, 2022
However, as dictated by the industry standards, it is advisable for mobile ads not to take up more than 30% of the screen space. Mobile banner ads are small rectangular advertising images usually depicted at the screen’s top or bottom. Mobile video ads are video ads that have been adjusted for mobile screens.
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Top 100 Advertising Revenue Statistics to Inform Your Campaign
Single Grain
JUNE 13, 2023
TrueList ) Among mobile users, 14% of horizontal video ads capture the attention of 30% of viewers, whereas the majority of users engage with up to 90% of vertical video ads. Neal Schaffer ) Since 2019, the global influencer market has more than doubled. billion of all social media ad spending globally.
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How the pandemic affected marketing technology replacements
Martech
OCTOBER 11, 2021
When asked whether new staff were hired in conjunction with the replacement, no fewer than 43% of the respondents in the 2019 survey reported hiring a new team. However, the MarTech Replacement Survey did discover that the pandemic affected how teams staffed up to manage these new technologies. 55% retrained the existing team. “We
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The WIR: TF1+ is Off to a Strong Start, Roblox Rolls Out Video Ads, and Paramount Receives $26 Billion Offer from Sony and Apollo
VideoWeek
MAY 3, 2024
In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6
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OTT Viewership Statistics & Industry Growth Trends (2024)
MNTN
DECEMBER 3, 2024
The OTT Market’s Value Will Top $1T in a Few Years In 2019, the OTT market reached a value of $121.61B. According to a 2024 survey, 40% of video marketers have already reallocated their budgets away from traditional television to increase their CTV spending.
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InMobi's 2020 Mobile Video Advertising Trends Report is Here!
InMobi
DECEMBER 21, 2020
Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e. The current state of in-app video ad spending beyond user-generated content like Instagram Stories. Why video views alone don’t tell the whole story.
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Video Made Up Nearly a Quarter of US Digital Ad Spend Last Year
VideoWeek
APRIL 16, 2024
Search and display meanwhile grew at slower rates but, given their size, added significant revenues. Nonetheless video added more revenues last year ($5 billion) than any other category ($4.4 This continues an extended growth streak for video. Back in 2019, video accounted for 17.4 percent in 2019.
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The State of Programmatic Video in Asia: Q1, 2020 Part 2
InMobi
JUNE 9, 2020
As a sequel to our blog on the video programmatic spends across Asia , we unravel the performance of video programmatic ads in Southeast Asia, ANZ and India for the period between Q2, 2019 to Q1, 2020 Programmatic Video Performance in Southeast Asia 1.Video the CTR of banner ads Vertical videos offer 1.5X
How Will The Mobile App Advertising Market Evolve in 2020?
InMobi
DECEMBER 13, 2019
The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? In the U.S.,
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Is Cable TV Dying? What Lies in the Future of Traditional TV
Brid.tv
OCTOBER 27, 2022
households that subscribe to cable TV went from around 47% in 2019 to 42% in 2022. What’s more, it has allowed us to move away from linear TV advertising and enjoy videos with less or no interruption by video ads. All that being said, there is no doubt that cable television is losing its appeal.
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Mobile Ad Viewability: What You Need to Know
InMobi
SEPTEMBER 17, 2019
LEARN MORE To help establish viewability guidelines and benchmarks in the digital advertising space, Integral Ad Science (IAS) recently released its Media Quality Report for the first half of 2019. Video ads continue to deliver better viewability across both desktop and mobile. In the U.S.,
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A marketer’s guide to Reddit
Martech
APRIL 3, 2024
billion monthly active users (MAU) in February 2024, up from 430 million in 2019. Many businesses run image and video ads and leave it at that, but here’s what the moderator of the company-run r/Redditmarketing says is the best practice. Meta had 3.19 billion DAU across all apps in January 2024. billion MAU (est.) in January.
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Five Ads That Get Inflation Messaging Right
Basis
SEPTEMBER 16, 2022
Priced Like It’s 2019”—what a genius line! These are just a few of the outlandish images seen at the start of Del Taco’s video ad highlighting their “20 Under $2” menu. And though the ad first ran when inflation was only 7% (ah, what a time), the takeaways for marketers are as relevant today as they were then. per gallon.
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What is the Future of Mobile Video Advertising? 5 Bold Predictions
InMobi
JULY 10, 2018
How will everything look in 2019, 2020 and beyond? Based on trends from the recent past, here’s what we see happening in the coming months and years: 1) Short, In-Your-Face Video Ads Will be the Norm While the amount of time people are spending on their phones is rising, users don’t want their time interrupted by too much advertising.
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Video: The Great Retail Media Disruptor
InMobi
NOVEMBER 30, 2021
Retail e-commerce sales have been on a steady rise, and the pandemic accelerated this trend with double-digit sales growth from 2019 to 2020. Here are three ways video will impact and disrupt retail media: 1) Videos Increase Engagement On a retailer’s e-commerce site consumers are flooded with product options.
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The State of Programmatic Video in Asia: Q1, 2020
InMobi
MAY 4, 2020
The top 5 categories saw over 100 percent growth in ad spends. Vertical Video is the way to go for top spenders Vertical video accounts for 35% of all video ad spends while landscape video owns the lion’s share. Programmatic Video Advertising in ANZ 1.In-app
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Why The Right Mobile Video Advertising Metrics Make All The Difference [PDF Guide]
InMobi
AUGUST 23, 2018
The Current State of Mobile Video Advertising Earlier this year, we released a report, The Present and Future of Mobile Video Advertising , that highlighted how usage of mobile video ads has evolved since early 2016 through the first three months of 2018. close to half of all video ad inventory is fullscreen now. “We
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6 Common Types of Mobile Ad Fraud You Need to Know About
InMobi
APRIL 8, 2019
For instance, a fraudster could attempt to take credit for an ad appearing in full even if only part of it was visible. This can occur with video advertising as well, with a fraudster saying that a video ad was watched in full when it wasn’t in reality. LEARN MORE Is All Mobile Ad Fraud Preventable Fraud?
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