Adweek

FEBRUARY 28, 2024

Fashion rental platform Rent the Runway has a new chief marketer for the first time in four years, the company announced Wednesday.

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Public Relations Fashion Marketing 264

Adweek

OCTOBER 1, 2024

In 2020, after a Minneapolis police officer murdered George Floyd, protests led by civil rights group Black Lives Matter galvanized corporate America to take action.

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Adweek

JULY 26, 2024

In 2020, he started Kaepernick Publishing to emphasize minority voices. After being blackballed by the NFL for protesting police violence against Black communities, he's become a civil rights activist, which has informed the businesses he's founded.

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Media 349

Adweek

MARCH 3, 2025

The social media savant and 2024 ADWEEK Brand Genius honoree cofounded Reddit in 2005, before leaving the platform in 2020 to take on a variety.

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Media 304

Adweek

JULY 22, 2024

Google, which has been asserting since 2020 that it would stop passing third-party cookies in the Chrome browser, is planning to abandon that course. In a blog post published today, the tech giant said that given the amount of work it would take to move away from cookies, and the amount of impact it would.

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Cookies 336

Adweek

JULY 19, 2024

According to Snaxshot founder Andrea Hernandez, the newsletter subscription platform Substack was like handmade sourdough bread in 2020; everyone was doing it. So when she shouted into the online void, she never expected it would shout back.

Food 336

Food Audience 336

Adweek

MAY 20, 2024

A record number of countries--more than 160, compared to 154 for the Tokyo 2020 Paralympic Games--have confirmed broadcast deals for this year's event. The Paralympic Games began as a small gathering for injured World War II veterans, and the event could reach its largest audience during Paris 2024.

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Audience 336

Adweek

APRIL 23, 2024

This is the third reprieve Google has given cookies since it first promised to phase them out in 2020. Pack away those tired cookie crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. The next year, it pushed the date back to 2023,

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Cookies Ad Tech 334

Adweek

MARCH 17, 2025

Jones has been with BAV Group for nearly 10 years, assuming the CSO role in December 2020 and serving as the unit's commercial and strategic head. VML's BAV Group, a specialty practice focused on data-driven branding, promoted Laura Jones to global CEO. She was previously chief strategy officer (CSO). Prior to that, she worked in.

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Agency 281

Adweek

MARCH 3, 2023

The summer of 2020 ushered in more than a life-shifting pandemic. At the time, the murder of George Floyd was considered the mark of collective reckoning, a definitive tipping point as multiple industries honestly and, in many cases, publicly reevaluated their tacit participation in systemic racism.

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Media 363

Adweek

JANUARY 18, 2024

Twitch invited the publishers to establish channels on its platform--Complex in 2020, Rolling Stone in 2021 and Vice in 2022--as part of a.

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Media 363

Adweek

OCTOBER 11, 2024

Far-right conspiracy site The Gateway Pundit settled a defamation lawsuit from Ruby Freeman and Shaye Moss, two Georgia election workers who were falsely accused of rigging the 2020 results. The site.

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Media 279

Adweek

MAY 22, 2024

Created by agency MullenLowe, the commercials continue the brand's "La Vida Mas Fina" platform-Spanish for "the fine life"-which launched in 2020 with ads starring the famously chill Snoop Dogg. Corona sent actor Pedro Pascal to the beach in bilingual ads that emphasize the beer's Latinx roots.

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Agency 321

Adweek

JULY 16, 2024

There is an unfortunate backward slide on DEI efforts happening in marketing, after a surge following the murder of George Floyd in 2020. Consumer backlash has curtailed many programs at companies ranging from Bud Light to Target and most recently Tractor Supply, while agencies and businesses alike have scaled back their internal DEI agendas.

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Agency Marketing 317

Adweek

OCTOBER 18, 2023

The company is "further ahead than we've ever been, from a pure sales perspective," Dan Lovinger, president of Olympic and Paralympic partnerships, told Adweek, saying the best comparison would be the company's performance with the original 2020.

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Marketing 347

Adweek

JULY 22, 2022

In 2020, the Covid-19 pandemic shut down San Diego Comic-Con for the first time in 50 years. Comic-Con is back. Unfortunately, the virtual Comic-Con events that followed didn't quite match the former glory or excitement fans felt on their annual pop culture pilgrimages to the West Coast.

Marketing 347

Marketing 347

Adweek

DECEMBER 24, 2024

That reality was made especially stark by presidential election that saw a 25% ratings decline from the 2020 election cycle across 18 networks. It's no secret that 2024 saw broadcast, cable, and streaming news outlets struggle to attract a viewing audience with a significant disinterest in the news.

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Audience 312

Adweek

OCTOBER 29, 2024

billion this cycle, up 17% relative to 2020. Amid another contentious presidential election year, where neither side seems to agree on any of the issues, one thing is certain: Political ads have been pummeling the public for months. One estimate expects advertising for the presidential general election alone to hit $2.16

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Advertising Media Agency 311

Adweek

OCTOBER 20, 2023

quietly shuttered Catalyst, the audience network originally launched by Complex Media in March 2020, over the summer, according to three people familiar with the program. Entertainment publisher BuzzFeed Inc. The publisher did not respond to a request for comment. The closure reflects a broader effort from BuzzFeed Inc.,

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Audience Entertainment Media 342

Adweek

SEPTEMBER 23, 2024

in March 2020. To fans' dismay, Firehouse Subs shut down its hot sauce bars when the Covid-19 pandemic hit the U.S. Now the sandwich chain is celebrating the triumphant return of its hot sauce bars with a humorous campaign in which heat lovers expect to find the condiment everywhere. The protagonists in the ads, by.

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Food 312

Adweek

AUGUST 5, 2024

Everything that fell under corporate social responsibility was every company's darling following the murder of George Floyd and the onset of the pandemic in 2020. But fast forward to now, and brands are increasingly defending, scaling back or even canceling their ESG programs and platforms.

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Marketing 312

Adweek

FEBRUARY 18, 2025

This was the network's most-watched primetime entertainment telecast since the 2020 Golden Globe Awards. Sunday's airing of the 50th anniversary special of Saturday Night Live brought in big ratings for NBC, with 14.8 million total viewers tuning in.

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Entertainment 311

Adweek

SEPTEMBER 8, 2023

writing 143 million such orders in 2020, according to the Centers for Disease Control and Prevention. As a patient suffering from pain, you can potentially get a prescription for Vicodin, OxyContin, Percocet or another opioid during a doctor visit, with physicians in the U.S.

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Adweek

AUGUST 12, 2024

So when the NFL and the NFL Players Association decided to continue the NFL Votes public awareness and voter registration campaign launched in 2020, they wanted Hispanic and Latinx fans. Football is a team sport, and the NFL doesn't want to keep certain fans on the sidelines until there's a special day to acknowledge them.

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Marketing 306

Adweek

SEPTEMBER 30, 2024

Founded in 2020--two years before Perplexity--You.com has been building its search tech, client base, and positioning itself as a more specialist contender in the AI search arena.

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Adweek

JULY 3, 2024

In April 2020, as the Covid-19 death toll surpassed half a million and the country wrestled with uncertainty, confusion and a new thing called social distancing, brands were scrambling for an advertising message that would suit the edgy national mood.

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Advertising 306

Adweek

JULY 7, 2022

When then-Facebook revealed in August 2020 that starting in October of that year, people using Oculus devices for the first time would be required to login with a Facebook account, it was not a popular decision. Meta reversed that decision Thursday. CEO Mark Zuckerberg said in a Facebook post, "You won't need a Facebook account.

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Adweek

JANUARY 14, 2024

Between 1987 and 2020, the average length of these partnerships has steadily declined from seven years to less than three, according to The Bedford Group. Enduring client-agency relationships are a rarity in advertising.

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Agency Advertising Marketing 335

Adweek

MARCH 12, 2025

Adrienne Scordato and her husband, advertising creative Mark Taylor, had just moved into their new home in San Diego when Covid lockdowns began in 2020. Soon her clients at Atrium PR, the agency she founded in 2014, began putting their accounts on hold. Stuck at home with a lot more time on her hands, Scordato.

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Agency Advertising 267

Adweek

MAY 18, 2023

And in 2020, WNBA team the Atlanta Dream did both. Dreams can change lives--and the U.S. political landscape. Just ahead of the 27th WNBA season tip-off, Amazon Prime Video has ordered a documentary film Power of the Dream that details how the team took on their owner, and permanently altered Georgia politics. "We We believe in.

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Marketing 334

Adweek

DECEMBER 19, 2024

Cuomo joined NewsNation in 2020, and his eponymous 8 p.m. Staying in Place: NewsNation's primetime anchor Chris Cuomo has agreed to a multi-year contract extension with the network. show is the network's top-rated program.

Audience 305

Audience 305

Adweek

JANUARY 12, 2024

In addition to working with The Martin Agency, Adweek's 2020 and 2021 U.S. DoorDash is adding another top shop to its already stacked agency roster. Agency of the Year, and Gut, Adweek's 2023 Breakthrough Agency of the Year, DoorDash is entrusting Wieden+Kennedy with creating a brand strategy that the brand can build off of in.

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Agency 332

Adweek

MAY 16, 2024

Stuck at home during the pandemic lockdowns of 2020, a whopping 70% of Americans began cooking for themselves--a 50% jump over the prior year. For the sake of those whose culinary acumen didn't rise above scrambled eggs and turkey sandwiches, New York Times Cooking editor Sam Sifton penned a piece that recommended a new brand.

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Food 302

Adweek

AUGUST 28, 2024

In 2020, along with several other categories that were impacted due to massive consumer behavior shifts stemming from the pandemic, the skin care industry was revived. Driven by Gen Z and Gen Alpha, fresh players entered the chat, including Bubble Skincare.

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Media 300

Adweek

SEPTEMBER 20, 2024

Elliott Hill, who retired from the post of president of consumer and marketplace in 2020, will succeed Donahoe on. John Donahoe's bumpy run as president and CEO of footwear and athletic apparel colossus Nike will reach its end on Oct. 13, with the company announcing Thursday that his retirement makes way for a familiar face.

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Fashion Retail Marketing 299

Adweek

JULY 30, 2024

Back in 2020, more. The 2024 Paris Summer Olympics are officially underway and if brands are smart, they'll capitalize on the trending event by creating content that proactively (and authentically) engages their audiences.

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Audience Media Marketing 298