Digital Remedy

FEBRUARY 19, 2025

Before 2020, there were three common methods for creating control groups in digital advertising: 1. Market A/B Testing Pick two similar geographic markets, turn ads on in one market, and leave them off in the other. Challenges: PSA ads are costly since impressions must be purchased.

Control Group 66

Control Group A/B Testing Impressions Cookies 66

Digital Remedy

MAY 31, 2022

Prior to 2020, there were three common methods for creating control (or holdout) groups for marketing and advertising campaign analysis: 1. Market A/B T esting . Pick two similar markets, turn media or a certain type of media on in one market, leave it off in the other, and observe behavior in each. Random Suppressed Groups.

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

Digital Turbine

NOVEMBER 21, 2023

manga sales saw a significant increase compared to 2020, driven by growing consumer interest in streaming platforms and anime content, offering lucrative opportunities for the regional market. What does the app developer and ad monetization landscape in APAC look like? In 2021, U.S.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Digital Remedy

MAY 31, 2022

Prior to 2020, there were three common methods for creating control (or holdout) groups for marketing and advertising campaign analysis: 1. Market A/B T esting . Pick two similar markets, turn media or a certain type of media on in one market, leave it off in the other, and observe behavior in each. Random Suppressed Groups.

Control Group 52

Control Group Impressions A/B Testing Ad Space 52

Single Grain

JANUARY 31, 2020

You can easily discover the difference between your and your competitors' ad strategies. Related Content: 10 PPC Trends You Can’t Ignore in 2020. The Best Paid and Organic Search Channels for 2020. Growth Hacking Tactics to Get 10M Users in 3 Years (Without Paid Ads). 2) Google Ads Editor.

Media 127

Media Marketing Machine Learning SEO 127

InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. The tools that are at publishers’ disposal now - often for free - allow for real in-depth testing and optimization. the list goes on and on.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Monetize More

DECEMBER 29, 2022

Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). Now there are a couple of additional considerations to keep in mind for CTV and mobile app inventory. For CTV : claim your CTV app location id and map the ad unit specifically to that CTV app location. The numbers below speak for themselves.

Viewability 52

Viewability Video Ads Audience A/B Testing 52