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Welcome to the Metaverse: Friday’s Daily Brief

Martech

Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent . Why we care. Read more here. Quote of the day. “By

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Top 10 Best Ad Management Platforms for e-Commerce in 2022

Ad Wisey

According to Snapchat, users are 20% more likely to use their phones when buying in 2021 than in 2020. Snapchat ad types allow you to showcase your items utilizing immersive, full-screen mobile advertising to make a lasting impression. You can start running advertising for as little as $5 per day. Why Snapchat Ads? Retargeting.