Clearcode

JANUARY 26, 2023

In January 2020, Google Chrome announced that it too would be shutting off support for third-party cookies in the next few years. On Tuesday the 14th of January, 2020, Google Chrome announced it would stop supporting third-party cookies within the next two years. Behavioral targeting and retargeting to show personalized ads.

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

Single Grain

FEBRUARY 17, 2020

Although Facebook claims not to be a publisher, they certainly have published some quality content in their online Blueprint marketing e-syllabus : Blueprint offers in-depth courses on using the various Facebook-owned advertising channels and platforms, including: Facebook Ads. Instagram Ads. Audience Network.

Education 140

Education Pop-Up Entertainment Audience 140

Single Grain

JULY 25, 2023

Source ) Age distribution of Facebook’s ad audience: While the general consensus is that Facebook has been taken over by Baby Boomers, in reality, only 12.5% of the platform’s ad audience is over the age of 55. Source ) Facebook Reels ad impressions: In 2022, the platform saw 3.3% female users.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

TechCrunch Ads

JUNE 21, 2022

Outside investigations have provided evidence in support of the Justice Department’s claims, including a 2020 paper from Carnegie Mellon that showed that biases in Facebook’s ad tools exacerbated socioeconomic inequalities.

Ad Targeting 97

Ad Targeting Ad Audience Advertising Audience 97