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Source ) Age distribution of Facebook’s adaudience: While the general consensus is that Facebook has been taken over by Baby Boomers, in reality, only 12.5% of the platform’s adaudience is over the age of 55. Source ) Facebook Reels ad impressions: In 2022, the platform saw 3.3% female users.
Outside investigations have provided evidence in support of the Justice Department’s claims, including a 2020 paper from Carnegie Mellon that showed that biases in Facebook’s ad tools exacerbated socioeconomic inequalities. officials have long accused Meta of discriminatory adtargeting practices.
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