Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Contextual ad targeting.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. This process causes lags in displaying ads and has a low match rate. Click here to learn more about it.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Karola Karlson

FEBRUARY 1, 2021

Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average Facebook ads CPC is between $0.5 – $3,5. Facebook ads CPC in 2021. As you can already see from the two charts above, the Facebook ads cost can vary a lot based on your Facebook ad campaign setup.

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

NOVEMBER 17, 2020

The Ultimate Guide to Creating a LinkedIn Ads Campaign. * How to Set Up LinkedIn Ads Targeting. Choosing the right LinkedIn Ad type for your enterprise SaaS company comes down to several factors, one of which is the kind of targeting you want to use. Ideally, your average cost per lead should be under $100.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Digiday

OCTOBER 10, 2022

Seventy-five percent of publisher respondents to Digiday’s survey said they use data-driven personalization for ad experiences. They placed classification tags on The Times’ content to further identify reader demographics and interests, allowing marketers to tailor ads accordingly. Reach , a U.K.-based

Machine Learning 67

Machine Learning Audience Ad Targeting Conversion 67