2020 Ad Click Impressions 
Single Grain
DECEMBER 23, 2019
Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Now, here’s how video will affect PPC in 2020: Businesses will need to adapt to Google’s vertical video ads.
Digiday
FEBRUARY 1, 2023
That said, despite the year-over-year drop, Facebook’s Q4 2022 CPM remained 26% higher than in Q4 2020, while Instagram’s CPM was 15% higher. Impressions across Meta properties grew 9%, the strongest growth since 2020, thanks largely to inventory from Reels, which accounted for 8.3%
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Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.
Clearcode
OCTOBER 21, 2024
They are fundamental to key advertising processes: Ad Campaign Performance Measurement and Ad Attribution Third-party cookies help measure ad campaign performance and attribute ad impressions and clicks to user actions. Click here to learn more about it.
Adtelligent
FEBRUARY 2, 2022
Data processing by such platforms often focuses on page visits, ad clicks, time spent on particular topics, etc. After analyzing 200 billion global impressions, researchers found that global CTV impressions increased by 60% in 2020 and programmatic CTV impressions by over 200%.
AdvertiseMint
DECEMBER 7, 2023
A 2020 survey by Statista revealed businesses earn $36 for every $1 they spend on email marketing efforts. When searchers click your ad, send them to a landing page on your site tailored to that topic. Monitor keyword ad clicks to see what resonates. Helpful demos make an impression!
Single Grain
NOVEMBER 17, 2020
Click-Through Rate. Click-through rate, or “CTR,” measures the number of clicks that each of your ads received, compared to the number of times it was viewed (aka, “impressions”). To measure CPL, you’ll need some kind of mechanism in place to tie a lead conversion to a specific ad click.
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