Single Grain

DECEMBER 23, 2019

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Now, here’s how video will affect PPC in 2020: Businesses will need to adapt to Google’s vertical video ads.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

JULY 21, 2021

In September 2020, Google introduced Consent Mode , a method that adjusts how Google tags behave based on the consent status of a website’s visitors. The new Consent Mode conversion modeling will enable the recovery of the attribution path between ad-click events and conversions. Trend #8: Image Extensions.

Conversion 111

Conversion CPA GDPR SEO 111

Martech

OCTOBER 23, 2023

He added: “That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’” ’” Lehman also claimed that Google’s machine learning systems BERT and MUM are becoming more important than user data, and that Google will rely more heavily on machine learning to evaluate text than user data.

Mobile Search 88

Mobile Search Machine Learning Advertising Marketing 88

Single Grain

JUNE 5, 2023

from 2020 to 2027. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Digiday

OCTOBER 10, 2022

Machine learning [ML] and AI are at its core,” said Vadim Supitskiy, Forbes’ chief technology officer. The Toronto Star recently shuttered its personalized newsletter, first distributed in 2020. The longer readers spend on a page, the more time publishers have to serve them ads, potentially increasing ad clicks and conversions.

Machine Learning 69

Machine Learning Audience Ad Targeting Conversion 69

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120