AdExchanger

SEPTEMBER 20, 2022

A Store Of Value Instacart was profitable for a couple of months in 2020 when it became a need-to-have for people in quarantine. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. But Instacart hired expansively to meet demand. As online shopping rightsizes, it must readjust.

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Ad Exchange Media 111

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. How does programmatic advertising work?

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Advertising Marketing Ad Exchange Retail 118

AdExchanger

JUNE 27, 2023

Chasing Influencers The creator economy spending frenzy that began in 2020 has fizzled. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investor funds ran dry, which means The post It’s An Influencer Downturn, But Not For Influencers; Burnt Out On Testing appeared first on AdExchanger.

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Ad Exchange Advertising 98

AdExchanger

JANUARY 2, 2023

In 2020, a quarter of Etsy’s gross merchandise was. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Betsy On Etsy Etsy should be in dire straits. The post How Etsy Made The Platform Play; Marketing To Bettors, I Mean Fans appeared first on AdExchanger.

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Marketing Ad Exchange 98

Single Grain

NOVEMBER 13, 2019

Advertisers use a Demand Side Platform (DSP) to buy ads, which in turn bids for spaces through an ad exchange. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange. 22 Digital Marketing Trends You Can’t Ignore Going Into 2020.

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Admixer

AUGUST 31, 2021

It accounted for 29% of US digital ad spend in 2020, while Google Ad Exchange conducts sales for more than half of the domain names on the web, setting the tone for the entire ecosystem of display advertising. Google ad tools became the […].

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Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

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First-Party Cookies Cookies Impressions Ad Exchange 120

AdExchanger

OCTOBER 3, 2022

Slump Bump When the economy goes south, the ad industry goes south-er, writes Peter Kafka at Vox. It was true during the 2008 recession as well as in 2020, when the pandemic hit and businesses pulled the emergency break on ad budgets. Now, ad-based. Here’s today’s AdExchanger.com news round-up… Want it by email?

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Advertising Ad Exchange Media 84

Martech

SEPTEMBER 22, 2021

DMP, DSP, ad exchange) that will use them as advertising audiences. Meanwhile, the California Consumer Privacy Act (CCPA) went into effect in January of 2020. A CDP may also facilitate digital advertising through an audience API that sends customer lists from the CDP to systems (i.e., Data regulation compliance.

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Marketing Machine Learning Healthcare GDPR 132

InMobi

FEBRUARY 2, 2021

What are SSPs and Ad Exchanges? Originally, a supply side platform (SSP) would serve as the aggregator on the supply side, while exchanges were platforms that conducted auctions and facilitated transactions. Some of these, like InMobi Exchange, are just in app, while others offer slightly broader supply.

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Ad Monsters

JANUARY 8, 2024

Smaller shops are putting themselves on the sales block in order to raise money to continue to innovate.” — Terry Guyton-Bradley “ Surely [consolidation] will be the case with the cookie-alternative providers, the identity vendors who have been jockeying for superiority since 2020.

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Cookies Clickbait Ad Exchange Audience 105

Monetize More

JULY 18, 2022

Para começar, o cookiepocalypse já chegou em 2020, quando Safari, Firefox, e Edge começaram a bloquear cookies de terceiros por padrão. Por que o fim dos cookies de terceiros não eliminará a publicidade digital? A receita nessas plataformas não chegou a zero.

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Smart-Hub

JULY 6, 2021

Furthermore, the performance of the ad campaigns is sometimes determined by the timing of the placement. A good example would be the election of the USA President in the year 2020 when revenues of all ad campaigns jumped up high dramatically. In 2021, ad spending is expected to increase by 24,1% and reach $81,5 billion dollars.

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Ad Ops Ad Exchange Ad Tech Non-Profit 52

Adtelligent

OCTOBER 6, 2021

billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. to reach $14.2 Wide reach.

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Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

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Header Bidding Fill rate Ad Server Audience 90

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange! Looking For Detailed Case Studies?

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Martech Series

SEPTEMBER 13, 2022

By combining this with ad fraud techniques such as click injection, click spamming, fake users/bots, and SDK spoofing, fraudsters can mimic user actions to install apps and perform other actions. On the receiving end of the majority of these ad fraud attacks are companies in the mobile gaming industry.

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Martech

SEPTEMBER 28, 2021

The CCPA, impacting all brands with customers residing in California, went into effect in January 2020, and empowers consumers to make a Subject Access Request to see all the data an organization has about them, which raises the stakes of identity resolution match accuracy. and ad tech (DSPs, SSPs, ad exchanges, etc.)

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

Admixer

APRIL 10, 2020

According to eMarketer, in 2020, more than 82% of U.S. display ads will be purchased using […]. Non-futuristic look for a programmatic market – what could be expected as the next effective model. The post The Renaissance of Advertising Networks appeared first on Admixer.Blog.

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YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. In the Internet world, we can increasingly come across the concept of ad fraud. Know Your Traffic Source Before you really do anything to fight affiliate fraud, you need to know where your ads are running.

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Affiliates CPC Viewability Click Through Rate 96

illumin

JANUARY 11, 2021

If 2020 has taught us anything, it’s that we certainly can’t predict the future. Despite this, let’s gaze into 2021 and try our best. The following are five predictions you can expect will shape the advertising landscape in the next 12 months: Click on a link below to jump to that section The digital age […].

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Advertising Ad Exchange eCommerce 52

Monetize More

JUNE 6, 2022

Effective October 15, 2020 – Ad providers will support the TCF2.0 compliant or expect a drop in ad revenues. If you have any hardcoded codes like AdSense, Ad Exchange, GAM header & body , or Google Analytics, EU users must explicitly give consent before any of these tags, that collect personal information, can serve.

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GDPR Ad Exchange 52

Digiday

SEPTEMBER 8, 2022

Several platforms, including Twitter, Snap and Meta, reported ad revenue was down in the second quarter because of “macroeconomic headwinds.”. Originally created in 2020, “Americast” released its first episode in six months on Aug. Cost-cutting as a precaution. 31, featuring three new hosts and a different focus. in October.

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InMobi

MARCH 2, 2021

The kind of auction used is decided usually by the supply-side platform (SSP) but sometimes by ad exchange. Programmatic auctions are of two types – first price and second price. To learn more about our efforts here, be sure to check out our blog.

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InMobi

SEPTEMBER 14, 2021

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. In looking at the first half of 2021 compared to the same period in 2020, mobile programmatic ad spending rose 273%. And there were 60 billion more programmatic ad requests in Q2 2021 as compared to Q1.

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Header Bidding Banner Fill rate Ad Exchange 52

SODP

JUNE 27, 2023

Unlike traditional ad networks, where advertisers directly purchase inventory from publishers, DSPs focus on reaching specific audience segments across multiple publisher sites, elevating the buyer’s visibility. This all can be managed through the DSP’s dashboard. What Is a Mobile Demand Side Platform?

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VideoWeek

APRIL 28, 2023

AI-based content recommendations also helped drive a 24 percent increase in time spent with Instagram Reels since the product was launched in 2020, and the firm expects Reels to become “revenue neutral” by the end of the year. billion per year on UK production since 2020. Meta stock was up 11 percent following the results.

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Monetize More

APRIL 17, 2023

A Ad Exchanger também criou um artigo (em inglês) onde executivos de empresas como Roku, Samsung Ads e mais falam sobre as diferenças entre OTT e CTV. Estimava-se que até 2020 mais de 75% das famílias teriam TVs conectadas à internet nos Estados Unidos.

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Ad Exchange 52

Monetize More

APRIL 17, 2023

Ad Exchanger ha creado un artículo (en inglés) en el que ejecutivos de empresas como Roku, Samsung Ads, entre otros, hablan sobre las diferencias entre OTT y CTV. Se estimó que para el 2020, más del 75% de los hogares en los Estados Unidos tendrían televisores conectados a Internet.

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Ad Exchange 52

InMobi

NOVEMBER 14, 2019

What are the biggest mobile app monetization trends of 2019 and 2020? To get to the bottom of this, we again surveyed dozens of experts in the field, from gaming apps to omnichannel ad exchanges and everyone in between, to get to the truth. So did our prediction come true? What did our research reveal?

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Header Bidding Ad Exchange Banner Audience 52

Smart-Hub

MARCH 14, 2022

In February 2020, Google announced the shutdown of cookies in Chrome. As of now, the majority of ad tech platforms still rely on cookies – ad networks, ad exchanges, DSPs, SSPs, and DMPs. Most ad tech platforms, such as ad networks, ad exchanges, DSPs, SSPs, and DMPs, still rely on cookies.

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Cookies Advertising Retargeting Ad Tech 52

NewProgrammatic

APRIL 6, 2022

Targeting very specific keywords is of course a practice that is increasingly gaining importance in the online marketing world, but it could be done also outside Google Ads, Yahoo Search Marketing, or Apple Search Ads. When compared to 2020, it’s a 149% revenue growth. billion last year.

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Search Advertising Advertising Conversion Rate Audience 85

VideoWeek

MAY 19, 2023

The findings showed that as CTV consumption in the UK grew 252 percent YoY, the total number of CTV fraud schemes has tripled since 2020. Morris was CEO of UK and Ireland since joining Mediabrands in 2020, having previously led IPG’s Initiative agency. He replaces Christian Johansen, who has led the EMEA business since 2020.

Cookies 52

Cookies Non-Profit Agency Media 52

Smart-Hub

JUNE 16, 2021

Only in 2020, companies spent nearly 356 billion U.S. White Label Ad Exchange: The Best Solution for Programmatic Advertising. Programmatic advertising uses artificial intelligence and real-time bidding (RTB) to help automate and streamline the ad buying process. dollars on digital advertising.

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Advertising Ad Exchange Agency Ad Tech 40

NewProgrammatic

MARCH 29, 2022

NewProgrammatic ad exchange platform offers exactly that – proper data processing, and safe and user-compliant methods of receiving it. Statista presented us with research findings that claimed that in 2020 there were 83.7 Brand safety and brand visibility. The numbers represent it clearly. it reached 69%.

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Advertising Audience Cookies Brand Awareness 64

Lemonads

NOVEMBER 29, 2020

Here’s how it happens: when a user opens an internet page that hosts an advertising space, the information about the user that is in front of the screen and on the page that is loading arrive at an ad exchange that will automatically assign the space to the advertiser willing to pay the highest price. Not all Programmatic are in RTB.

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Advertising Ad Inventory Video Ads Ad Space 52

illumin

JUNE 7, 2018

It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform. Display Network. Google Display.

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Display Advertising Click Through Rate Impressions Audience 40