Smart-Hub

JULY 6, 2021

Furthermore, the performance of the ad campaigns is sometimes determined by the timing of the placement. A good example would be the election of the USA President in the year 2020 when revenues of all ad campaigns jumped up high dramatically. In 2021, ad spending is expected to increase by 24,1% and reach $81,5 billion dollars.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

InMobi

SEPTEMBER 14, 2021

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. In looking at the first half of 2021 compared to the same period in 2020, mobile programmatic ad spending rose 273%. And there were 60 billion more programmatic ad requests in Q2 2021 as compared to Q1.

Header Bidding 52

Header Bidding Banner Fill rate Ad Exchange 52

Monetize More

OCTOBER 6, 2022

Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). How Rewarded Video Ads Work? Rewarded video ads are pretty self-explanatory. BidMachine’s eCPMs: $17.

Video Ads 52

Video Ads Ad network Click Through Rate Ad Exchange 52

Smart-Hub

MARCH 14, 2022

In February 2020, Google announced the shutdown of cookies in Chrome. As of now, the majority of ad tech platforms still rely on cookies – ad networks, ad exchanges, DSPs, SSPs, and DMPs. Most ad tech platforms, such as ad networks, ad exchanges, DSPs, SSPs, and DMPs, still rely on cookies.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

InMobi

NOVEMBER 14, 2019

What are the biggest mobile app monetization trends of 2019 and 2020? To get to the bottom of this, we again surveyed dozens of experts in the field, from gaming apps to omnichannel ad exchanges and everyone in between, to get to the truth. 30% said it takes about two seconds or longer for an ad to load. Why is this case?

Header Bidding 52

Header Bidding Ad Exchange Banner Audience 52

NewProgrammatic

APRIL 6, 2022

Targeting very specific keywords is of course a practice that is increasingly gaining importance in the online marketing world, but it could be done also outside Google Ads, Yahoo Search Marketing, or Apple Search Ads. When compared to 2020, it’s a 149% revenue growth. billion last year. Household names are in favor.

Search Advertising 85

Search Advertising Advertising Conversion Rate Audience 85

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. In the Internet world, we can increasingly come across the concept of ad fraud. Know Your Traffic Source Before you really do anything to fight affiliate fraud, you need to know where your ads are running.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Smart-Hub

JUNE 16, 2021

Only in 2020, companies spent nearly 356 billion U.S. White Label Ad Exchange: The Best Solution for Programmatic Advertising. Programmatic advertising uses artificial intelligence and real-time bidding (RTB) to help automate and streamline the ad buying process. dollars on digital advertising.

Advertising 40

Advertising Ad Exchange Agency Ad Tech 40

illumin

JUNE 7, 2018

It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform. Display Network.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Monetize More

DECEMBER 29, 2022

Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). You can customize the dimensions, user identifier status, predicted viewability bucket and app name or domain, alongside the ad exchange metrics to gain insights into inventory subsections that performed well or poorly at providing each of those signals.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

VideoWeek

AUGUST 18, 2023

“Personalised advertising has never been allowed on YouTube Kids, and in January 2020 we expanded this to anyone watching “made for kids” content on YouTube, regardless of their age. Hence, these tests represent the removal of a significant barrier to further adoption of alternative currencies.

Ad Tech 52

Ad Tech Audience Agency Media 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange.

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Ad Monsters

JUNE 29, 2022

While most of these issues are related to LGBTQ content being inappropriately blocklisted, some ad tech companies flat out refuse to work with LGBTQ publishers. But the ad tech companies they depend on are notorious gatekeepers, making it difficult for advertisers to connect with these quality communities.

Ad Tech 98

Ad Tech Media Advertising Ad network 98

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Basis

JULY 11, 2023

If successful, the lawsuit would not just bar Google from engaging in anticompetitive practices, but force it to divest of some (or all) of its ad business, such as its ad server, ad exchange, ad networks, or DSP.

Advertising 40

Advertising Marketing Pop-Up Cookies 40

Basis

FEBRUARY 21, 2023

If successful, the lawsuit would not just bar Google from engaging in anticompetitive practices, but force it to divest of some (or all) of its ad business, such as its ad server, ad exchange, ad networks, or DSP.

Advertising 93

Advertising Marketing Pop-Up Cookies 93