Smart-Hub

MARCH 14, 2022

In February 2020, Google announced the shutdown of cookies in Chrome. Contextual targeting is coming back. In the past, contextual targeting was an effective ad targeting strategy, but people thought it was a little slower in achieving positive conversion outcomes. It never really went away!

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Digiday

APRIL 24, 2023

In March 2020, when Tubi announced the partnership , the platform said it would be accessible in more than 30,000 hotel rooms in over 20 hotel and resort brands. for ad-free options Digday’s survey of ad-supported streaming services found that the platforms’ plans and pricing run the gamut from no cost at all to as much as $15.99

Audience 69

Audience Agency Advertising Ad Exchange 69

illumin

JUNE 7, 2018

It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform. Display Network. Google Display.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

JULY 29, 2022

Video and CTV ad tech business Tremor International has agreed a deal to acquire demand-side platform Amobee from Singapore-based telco SingTel for $239 million. NLA Media Access, a content licensing business, more than doubled the number of stolen articles it had removed from illegitimate news sites in 2021, compared with 2020.

Ad Tech 52

Ad Tech Agency Media Cookies 52

VideoWeek

AUGUST 18, 2023

“Personalised advertising has never been allowed on YouTube Kids, and in January 2020 we expanded this to anyone watching “made for kids” content on YouTube, regardless of their age. The agreement grants Equativ publisher domains new targeting capabilities, according to the company, without the use of profiling or personal data.

Ad Tech 52

Ad Tech Audience Agency Media 52

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. How does programmatic advertising work?

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Contextual ad targeting.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

VideoWeek

JANUARY 26, 2024

Having joined Sky in 2006, Van Rooyen took over Sky’s operations in Germany, Italy, Austria and Switzerland in 2020, but recently dropped those duties to focus on the UK and Ireland. Sky Group CEO Dana Strong will take over his remit.

Media 52

Media Agency Entertainment Cookies 52

Basis

JULY 11, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 40

Advertising Marketing Pop-Up Cookies 40

Basis

FEBRUARY 21, 2023

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now its latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 93

Advertising Marketing Pop-Up Cookies 93