Clearcode

OCTOBER 21, 2024

FLoC Criticized and Replaced by Topics API On January 14, 2020, Chrome published an intention to implement a Federated Learning of Cohorts (FLoC) API , the original solution designed for ad targeting in the Privacy Sandbox. In January 2021, Google claimed that FLoC was at least 95% as effective as third-party cookies for tracking.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Martech

SEPTEMBER 22, 2021

Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-party cookies and purchase data, from various channels matching them to create a single customer profile. DMP, DSP, ad exchange) that will use them as advertising audiences. Data regulation compliance.

Marketing 132

Marketing Machine Learning Healthcare GDPR 132

Smart-Hub

MARCH 14, 2022

What are cookies, and what is the connection between cookies and privacy concerns. In 1994, web scientist Lou Montulli came up with the term cookie- it describes pieces of data created by a web server to identify users who have visited a website, in the nutshell, they are used to ‘memorize’ user preferences.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Adtelligent

OCTOBER 6, 2021

billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. to reach $14.2 Wide reach.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The first ever ad server was invented by a company called FocaLink Media Services in 1995. that acquired the ad exchange RightMedia.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Digiday

SEPTEMBER 22, 2022

Cookie-pocalypse when? “I I think [Google deprecating third-party cookies in its Chrome browser] is never going to happen.”. Too much risk [for Google’s advertising business], and too much equity in [Google’s ad exchange] AdX.”. How do advertisers know that their ads are working when the third-party cookie goes away?

Media 68

Media Cookies Conversion Rate Affiliates 68

NewProgrammatic

MARCH 29, 2022

Should a respected brand follow outdated, third-party cookies-based schemes and solutions, it could potentially lose credibility among the audience. NewProgrammatic ad exchange platform offers exactly that – proper data processing, and safe and user-compliant methods of receiving it. Brand safety and brand visibility.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

VideoWeek

JULY 29, 2022

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. The company took down over 50,000 articles which were illegally copied from other news sites, compared with around 20,000 in 2020.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Lemonads

NOVEMBER 29, 2020

Here’s how it happens: when a user opens an internet page that hosts an advertising space, the information about the user that is in front of the screen and on the page that is loading arrive at an ad exchange that will automatically assign the space to the advertiser willing to pay the highest price. Not all Programmatic are in RTB.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Digiday

APRIL 24, 2023

In March 2020, when Tubi announced the partnership , the platform said it would be accessible in more than 30,000 hotel rooms in over 20 hotel and resort brands. for ad-free options Digday’s survey of ad-supported streaming services found that the platforms’ plans and pricing run the gamut from no cost at all to as much as $15.99

Audience 69

Audience Agency Advertising Ad Exchange 69

VideoWeek

AUGUST 19, 2022

Walmart also ventured into streaming when it acquired AVOD service Vudu in 2010, before selling the platform to Comcast-owned Fandango in 2020. The streaming giant has commissioned from 44 territories since 2020, compared to Warner Bros. Warner Bros. Discovery Sells GB News Stake. Warner Bros. Will Harding Joins Ofcom’s Board.

Media 52

Media Ad Tech Agency eCommerce 52

VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

Ad Tech 52

Ad Tech Audience Agency Media 52

Digiday

APRIL 26, 2023

.” Among the platforms Digiday surveyed, nine confirmed that they offer frequency capping: Amazon Freevee, Discovery+, HBO Max (Ads) [soon to be Max], Netflix Standard with Ads, Peacock, Samsung TV Plus, The Roku Channel, Tubi and YouTube. More recently, in April 2022, Peacock launched its Peacock Ad Manager.

Impressions 68

Impressions Audience Ad Targeting Agency 68

Ad Monsters

JANUARY 8, 2024

Who knows what will come out of cookie deprecation and greater focus on generative AI.” — Terry Guyton-Bradley, Senior Director, Advertising Technology, Fortune. cookies) to targeting and measurement, many will be deployed. The sector saw its reputation tarnished in 2023; what’s in store for 2024?

Cookies 105

Cookies Clickbait Ad Exchange Audience 105

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. Third-party cookie depreciation.

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Digiday

SEPTEMBER 8, 2022

Google pumps the brakes on removing third-party cookies from its Chrome browser once again. On top of all this, Google once again announced it was pushing back its deadline for removing third-party cookies from Chrome, but for many large publishers, this makes little difference to their ad sales strategy. Labor Day in the U.S.

Media 69

Media Cookies Ad Tech Ad Exchange 69

Automatad Inc.

MARCH 8, 2022

As third-party cookies become obsolete, anonymized IDs (tokenization) and monetization of first-party data are expected to trend in 2022. Publishers usually don’t make first-party data available in the bidstream because of privacy concerns and scalability issues, but this is changing as the deprecation of third-party cookies nears.

Audience 52

Audience Header Bidding Cookies GDPR 52

SODP

FEBRUARY 12, 2020

This is usually based on cookies , which means you target audiences that have interests similar to whatever you’re advertising. . There are things like IP Targeting to aim your ads at specific IP addresses, there’s location targeting, and much more. The ad space gets put up for auction. The ad gets shown to the customer.

Advertising 52

Advertising Impressions Ad Exchange Pop-Up 52

VideoWeek

JANUARY 26, 2024

Having joined Sky in 2006, Van Rooyen took over Sky’s operations in Germany, Italy, Austria and Switzerland in 2020, but recently dropped those duties to focus on the UK and Ireland. Sky Group CEO Dana Strong will take over his remit. But having been unable to find a suitor, it’s now looking to sell individual titles.

Media 52

Media Agency Entertainment Cookies 52

VideoWeek

OCTOBER 14, 2022

Publisher Advertiser Identity Reconciliation (PAIR) is aimed at brands and publishers seeking privacy-first solutions as third-party cookies are deprecated on Chrome. billion in 2020, for imposing prices on third-party retailers so they could not undercut Apple’s list price. The French competition authority fined the tech giant €1.1

Ad Tech 52

Ad Tech Agency Fashion Media 52

Basis

JULY 11, 2023

If successful, the lawsuit would not just bar Google from engaging in anticompetitive practices, but force it to divest of some (or all) of its ad business, such as its ad server, ad exchange, ad networks, or DSP. Check out our guide: Beyond Third-Party Cookies: Your Guide to Privacy-Friendly Advertising.

Advertising 40

Advertising Marketing Pop-Up Cookies 40

Basis

FEBRUARY 21, 2023

If successful, the lawsuit would not just bar Google from engaging in anticompetitive practices, but force it to divest of some (or all) of its ad business, such as its ad server, ad exchange, ad networks, or DSP. Check out our guide: Beyond Third-Party Cookies: Your Guide to Overcoming the Identity Crisis.

Advertising 93

Advertising Marketing Pop-Up Cookies 93