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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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Identity resolution: The platform “stitches” together customer data points, such as email addresses, phone numbers, first-partycookies and purchase data, from various channels matching them to create a single customer profile. DMP, DSP, adexchange) that will use them as advertising audiences.
Verizon Media launched ConnectID in December 2020. The first-party data resolution ID solution. Epsilon’s PubCommon ID, which is an open source first-partycookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Does this solution use third-partycookie data?
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. First-partycookies.
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