2020 Ad Exchange GDPR 
TechCrunch Ads
MAY 26, 2022
“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”
Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Contextual ad targeting.
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Martech
SEPTEMBER 22, 2021
DMP, DSP, ad exchange) that will use them as advertising audiences. The European Union’s GDPR was implemented in May 2018 and impacts all U.S. Meanwhile, the California Consumer Privacy Act (CCPA) went into effect in January of 2020. Data regulation compliance.
Monetize More
JUNE 6, 2022
Effective October 15, 2020 – Ad providers will support the TCF2.0 compliant or expect a drop in ad revenues. If you have any hardcoded codes like AdSense, Ad Exchange, GAM header & body , or Google Analytics, EU users must explicitly give consent before any of these tags, that collect personal information, can serve.
Martech
SEPTEMBER 28, 2021
Marketers with customers in the European Union have had to comply with GDPR since May 2018. and ad tech (DSPs, SSPs, ad exchanges, etc.) Participating organizations can build, plan, activate and measure custom audience pools to either target or suppress customers across addressable media. tools and platforms.
InMobi
FEBRUARY 2, 2021
What are SSPs and Ad Exchanges? Originally, a supply side platform (SSP) would serve as the aggregator on the supply side, while exchanges were platforms that conducted auctions and facilitated transactions. Some of these, like InMobi Exchange, are just in app, while others offer slightly broader supply.
Clearcode
APRIL 21, 2023
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.
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