Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Header Bidding Fill rate Ad Server Audience 90

InMobi

NOVEMBER 14, 2019

What are the biggest mobile app monetization trends of 2019 and 2020? Based just on media coverage alone, in-app header bidding is definitely on the top of the list. But is in-app header bidding actually part of the average app monetization strategy today? So did our prediction come true?

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Header Bidding Ad Exchange Banner Audience 52

Adtelligent

OCTOBER 6, 2021

billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. to reach $14.2 Wide reach.

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

JULY 18, 2022

Para começar, o cookiepocalypse já chegou em 2020, quando Safari, Firefox, e Edge começaram a bloquear cookies de terceiros por padrão. Por que o fim dos cookies de terceiros não eliminará a publicidade digital? A receita nessas plataformas não chegou a zero.

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Cookies Header Bidding Clickbait Ad Exchange 52

InMobi

SEPTEMBER 14, 2021

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. In looking at the first half of 2021 compared to the same period in 2020, mobile programmatic ad spending rose 273%. And there were 60 billion more programmatic ad requests in Q2 2021 as compared to Q1.

Header Bidding 52

Header Bidding Banner Fill rate Ad Exchange 52

InMobi

MARCH 2, 2021

The kind of auction used is decided usually by the supply-side platform (SSP) but sometimes by ad exchange. Understanding The Two Main Types of Auctions: First Price and Second Price In both first price and second price auctions, multiple bidders participate by sending in their bid prices and the highest bid wins.

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Advertising Header Bidding CPM Ad Exchange 52

Clearcode

APRIL 26, 2022

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022. Then we have ad exchanges.

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