Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

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Header Bidding Fill rate Ad Server Audience 90

Clearcode

APRIL 26, 2022

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. The 2010 Onwards in Digital Advertising: Privacy. The main theme in programmatic advertising over the past few years has been privacy.

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Lemonads

NOVEMBER 29, 2020

Here’s how it happens: when a user opens an internet page that hosts an advertising space, the information about the user that is in front of the screen and on the page that is loading arrive at an ad exchange that will automatically assign the space to the advertiser willing to pay the highest price. With better results.

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VideoWeek

DECEMBER 2, 2022

Taboola says the two hope to develop a “leading native advertising offering for advertisers, publishers, and merchants on the open web”. million in a seed funding round led by marketing software investors and executives in private equity, publishing and ad tech. Read more on VideoWeek. Cedara Raises $2.7

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Ad Monsters

JUNE 29, 2022

While most of these issues are related to LGBTQ content being inappropriately blocklisted, some ad tech companies flat out refuse to work with LGBTQ publishers. But the ad tech companies they depend on are notorious gatekeepers, making it difficult for advertisers to connect with these quality communities.

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VideoWeek

OCTOBER 14, 2022

“Delivering the best experience for publishers, advertisers and consumers is hugely important to us – and this includes adapting to the rise in the use of video in native advertising,” said MGID CEO Sergii Denysenko. LG Ad Solutions Opens London Office. The French competition authority fined the tech giant €1.1

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