TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Image Credits: CMA final report on online advertising and platforms market study, July 2020. Google was contacted for comment on the latest CMA probe.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Ad Monsters

OCTOBER 5, 2024

The Big Players and Their Influence Chris started his session with a detailed analysis of open internet ad spend over the past eight years. Over this timeframe, we saw Google’s gross ad spend take off in 2021, with them dominating the market from 2020 to 2024. Auction Duplication: A Path to Efficiency or Chaos?

Ad Tech 105

Ad Tech Impressions Ad Inventory Search Advertising 105

Clearcode

OCTOBER 18, 2022

Founded: 2017 Headquarters: Tel-Aviv, Israel Specialties : 3D App Monetization, 3D Ads, Native Ads, Interactive Ads, Playable Ads, AdTech. Adverty offers true in-game ad inventory at scale and allows content creators to monetize the complete experience with unobtrusive, easy-to-integrate, immersive ads.

Advertising 93

Advertising Entertainment Fashion Ad Inventory 93

Martech

JULY 16, 2021

Ecommerce exploded in 2020, with an estimated leap of 44% YoY in online spending. The thing is, Google doesn’t promise to behave neutrally because the foundations of its business are ranking search results and auctioning off ad inventory — two fundamentally discriminatory practices. Why we care.

Machine Learning 121

Machine Learning MarTech eCommerce Ad Inventory 121

Basis

JULY 28, 2022

It’s March 2020, and the world is in the throes of unknown waters: the COVID-19 pandemic. Connected TV advertising partners like Hulu, YouTube, Sling TV, and Roku have offered CTV ad inventory for a while, and other major streaming players like Netflix and Disney+ have announced they’ll be rolling out new ad-supported tiers as well.

Advertising 89

Advertising Retargeting A/B Testing Ad Inventory 89

Digiday

JANUARY 31, 2023

2020 was $1.45, $0.04 2020, the average RPM in Jan. 2023 is down about 21%, making January 2023 “the worst January [when it comes to] ad [RPMs] since 2020,” he said. Meanwhile, average RPMs in the three consecutive January’s from 2020 to 2021 and from 2021 to 2022 increased about 24% and 43%, respectively.

CPM 69

CPM Impressions Media Ad Inventory 69

InMobi

JULY 10, 2018

How will everything look in 2019, 2020 and beyond? Based on trends from the recent past, here’s what we see happening in the coming months and years: 1) Short, In-Your-Face Video Ads Will be the Norm While the amount of time people are spending on their phones is rising, users don’t want their time interrupted by too much advertising.

Ad Inventory 52

Ad Inventory Advertising Video Ads Demand Side Platform 52

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. billion in 2022 ( Statista ). Ease of use.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Digiday

SEPTEMBER 22, 2022

Programmatic platform Teads on Wednesday enhanced its media offering by adding connected TV ad inventory, allowing brands potential access to some 2 billion unique users. But with the market flooded with CTV inventory, experts say the size of Teads’ audience and growth potential may be limited after this initial rollout.

Conversion Rate 72

Conversion Rate Brand Awareness Ad Inventory Media 72

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Digiday

OCTOBER 30, 2022

The key numbers: The first version of SKAdNetwork was released in 2018, with later versions rolling out in 2020 and 2021. “On the publishing side, we all have the SKAN IDs for the different ad vendors that serve their ads within our apps,” said Dom Davies, a mobile games consultant.

Conversion 86

Conversion Ad Inventory Ad network Marketing 86

Monetize More

NOVEMBER 11, 2022

MonetizeMore initially won Google’s Most Innovative Technology Award back in 2020 for the #1 ad fraud solution. Traffic Cop also provides granular insights to help publishers fix their ad setup policy violations, dig deeper into their site’s incoming traffic, detect IVT by device, UTM source, sessions, and much more.

Ad Inventory 52

Ad Inventory Ad Tech Impressions Advertising 52

MNTN

AUGUST 17, 2022

The addition of ad-tiers allows them general access to two of the largest streaming audiences, helping them expand their reach and access to premium ad inventory. While 6% of subscribers ended a premium subscription in the two-year stretch ending in June 2020, a whopping 19% have done the same in the past two years.

Entertainment 98

Entertainment Ad Inventory Advertising Audience 98

InMobi

MARCH 13, 2020

For 2020, InMobi was recertified by the Trustworthy Accountability Group (TAG). It’s indeed a big win for the industry as a whole and is reflective of the important collective efforts being taken by ad tech vendors to combat fraud. There are over 100+ companies that have been recertified by TAG in this round.

Display Advertising 52

Display Advertising Ad Inventory Ad Tech Advertising 52

Digiday

SEPTEMBER 6, 2022

The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. Publishers and advertisers directly trade ad inventory, whether display, mobile or video. Price is nothing more than the information you have about the thing that you’re buying,” Triscari said. “If

Ad Exchange 69

Ad Exchange Agency Demand Side Platform Ad Inventory 69

VideoWeek

MAY 21, 2024

TiVo, a tech company which runs an independent smart TV operating system alongside its own free ad-supported streaming TV (FAST) channels, today announced the launch of TiVo One, a new cross-screen ad platform which will let advertisers buy inventory across the various endpoints which TiVo has access too.

Media 52

Media Entertainment Ad Inventory Advertising 52

Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft.

Ad Server 52

Ad Server Retargeting Ad network Ad Tech 52

Digiday

JUNE 28, 2022

The businesses selected for Black+ will receive $50,000 worth of pro-bono ad inventory in the form of banner ads and pre-roll — the same amount as last year — and guaranteed editorial coverage across Vice, Refinery29 and i-D. million ad impressions and 350,000 clicks to the businesses’ digital channels, according to VMG.

Media 69

Media Banner Ad Inventory Impressions 69

SpotX

JUNE 14, 2021

To reach these expanding audiences, 60% of US advertisers are planning to move ad spend from linear TV to CTV or OTT this year and take advantage of the unique opportunities in this emerging market. Ad-supported video. While overall OTT and CTV ad spend is expected to grow in 2021, CTV ad spend accounted for only 3.5%

Retargeting 52

Retargeting Ad Inventory Audience ROI 52

InMobi

OCTOBER 27, 2020

The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

InMobi

APRIL 20, 2021

Sudhanshu Saxena, Director, Supply and DSP Partnerships, SEA, InMobi, adds, “iQiyi International has a diverse consumer base comprising of a wide range of female users, of which a majority are young audiences aged between 18 to 35.

Fill rate 52

Fill rate Rich Media Banner Ad Inventory 52

Digiday

JANUARY 4, 2023

Meanwhile, Apartment Therapy Media’s president, Riva Syrop, said during an episode of the Digiday Podcast last year that her team is delaying its tentpole commerce event franchise Small/Cool until the fall 2023 to give sponsors “breathing room,” which will hopefully improve the chances of selling all ad inventory associated with the event.

Media 76

Media Conversion Ad Inventory GDPR 76

InMobi

MAY 21, 2019

It’s expected to reach three hours and 49 minutes by 2020. By 2020, that will likely drop to 12 minutes daily. mobile ad spending grew around 20 percent between 2017 and 2018. Expected mobile ad spending in the future: Over $160 million worldwide in 2019, and more than $186 million in 2020. In the U.S., in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

InMobi

JANUARY 26, 2017

Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile. Globally, eMarketer predicts mobile will account for 71% of all digital spend (and 32% of all media) by 2020. billion this year and expected to grow to $162 billion in 2020.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

InMobi

MAY 5, 2022

January 2020: The State of California officially begins enforcing the California Consumer Privacy Act. Advice for Publishers Implement options to make your ad inventory more addressable (UnifID, explanation of ATT prompt, sign-ins, etc.) Make ad inventory more addressable. April 2021: iOS 14.5

Advertising 52

Advertising Ad Inventory Audience Cookies 52

Martech Series

SEPTEMBER 13, 2022

By combining this with ad fraud techniques such as click injection, click spamming, fake users/bots, and SDK spoofing, fraudsters can mimic user actions to install apps and perform other actions. On the receiving end of the majority of these ad fraud attacks are companies in the mobile gaming industry.

CPA 64

CPA Affiliates Conversion Retargeting 64

Digiday

SEPTEMBER 16, 2022

Prebid avoids this issue by letting multiple advertisers bid on the same ad inventory nearly simultaneously. This way the publisher gets to sell its inventory to the highest bidder in an impartial manner. More than half of its revenue came from licensing tech in 2020, for example.

Media 72

Media Impressions Ad Tech Demand Side Platform 72

Adtelligent

JUNE 9, 2021

Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. ” The company offers three platforms to manage publisher advertising inventory and its programmatic advertising sales. How does Adblock Bypass work.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Digiday

NOVEMBER 2, 2022

The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Increasing ad inventory is one solution for publishers to sell more turnkey ad campaigns that don’t need long lead times. More, cheaper ad inventory.

Media 69

Media Ad Inventory Video Ads Advertising 69

YieldBird

JULY 25, 2023

Programmatic Ads’ Impact As a company delivering software to manage programmatic ad inventory, we had to pay more attention to this topic. The report welcomed new entrants from the Baltic region, including Estonia, Lithuania, and Latvia, while Russia and Belarus were excluded.

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

YieldBird

JULY 25, 2023

Programmatic Ads’ Impact As a company delivering software to manage programmatic ad inventory, we had to pay more attention to this topic. The report welcomed new entrants from the Baltic region, including Estonia, Lithuania, and Latvia, while Russia and Belarus were excluded.

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

Monetize More

OCTOBER 25, 2022

Fluctuations between 1%-5% in your AdSense earnings are normal and expected as you test different ad placements and advertiser campaigns on your site. We’ve seen publishers get deductions of 30%-70% since 2020, and these were not spammy MFA (Made for AdSense) sites but high-quality websites which have been operating fine for years.

Header Bidding 52

Header Bidding Impressions Ad Inventory Machine Learning 52

Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Monetize More

MAY 16, 2023

According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. This level of measurement and analytics provides businesses with valuable insights into the effectiveness of their ad campaigns and allows them to optimize their strategies accordingly.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Basis

DECEMBER 1, 2023

In Basis, for example, programmatic ad buying on CTV grew by more than 60% in percentage of impression share from 2020 to 2022. But as technology has advanced and ad inventory expanded, more opportunities for advanced targeting have arisen. Strong growth is expected in 2024 as CTV spend is forecast to reach $1.3

Advertising 59

Advertising Ad Inventory Audience Impressions 59