2020, Ad Inventory and Ad Server

30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft.

Ad Server

Ad Server Retargeting Ad network Ad Tech

30. Dave Zinman – on the first ad server, BlueLithium and beyond

Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server.

Ad Server

Ad Server Retargeting Ad network Ad Tech

UK finally opens antitrust probe of Google’s role in the adtech stack

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

Ad Server

Ad Server Ad Exchange Demand Side Platform Ad Targeting

New Roster of TV Programmers Tap Beachfront and Canoe to Optimize Ad Revenues Across Convergent TV Platforms

Martech Series

OCTOBER 6, 2022

AFRO TV, EPIX, It’s Real Good TV, Kabillion, ToonAVision, and TV One Now Utilize Beachfront And Canoe For Unified Ad Serving and Service Assurance Across CTV And Traditional Set-Top Box TV. Enabling interoperability of TV ad inventory for our clients and their ad operations teams is a feat that many platforms have been unable to accomplish.

Ad Inventory

Ad Inventory Ad Server MarTech eCommerce

How Publishers Can Make More Money With AdTech

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding

Header Bidding Fill rate Ad Server Audience

App Monetization During the Holidays: Choose Your Bidding Partners Wisely

InMobi

OCTOBER 27, 2020

The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers.

Header Bidding

Header Bidding Click Through Rate Impressions Ad Server

What Is a Demand Side Platform (DSP)?

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

Demand Side Platform

Demand Side Platform Ad Inventory Ad network Ad Exchange

Who Are The Key Players in Programmatic Buying?

InMobi

FEBRUARY 2, 2021

SSPs work with multiple publishers on the supply side to help them monetize their available ad inventory, but their primary customers are the DSPs, who in turn work with agencies and advertisers. This is the case even for private marketplace deals and not just for open exchange buying.

Ad Exchange

Ad Exchange Demand Side Platform Ad network Ad Inventory

What Is OTT Advertising and How Publishers Can Start With It

Brid.tv

AUGUST 31, 2022

Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display. That is particularly true with younger audiences, as 61% of U.S.

Advertising

Advertising Video Ads Ad Server Cookies

Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

Adtelligent

JUNE 9, 2021

Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. ” The company offers three platforms to manage publisher advertising inventory and its programmatic advertising sales. How does Adblock Bypass work.

Header Bidding

Header Bidding Demand Side Platform Impressions Video Ads

The WIR: ITV Lays Off 200 Staff, UK Passes Key Media Bills, and WPP Signs AI Deal with Anthropic

VideoWeek

MAY 24, 2024

Somewhat uniquely, this will include ad inventory on in-car media platforms – a relatively new area for advertisers, but one which some analysts expect to grow in the coming years. Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week.

Media

Media Retail Ad Server Ad Inventory

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising

Advertising Header Bidding Ad Server Ad Exchange

Modern Programmatic Monetization Strategies

Adtelligent

OCTOBER 6, 2021

billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. to reach $14.2

Header Bidding

Header Bidding Ad Exchange Ad Inventory Demand Side Platform

Outsourced Ad Ops: Where to Find and What to Consider

Smart-Hub

JULY 6, 2021

Furthermore, the performance of the ad campaigns is sometimes determined by the timing of the placement. A good example would be the election of the USA President in the year 2020 when revenues of all ad campaigns jumped up high dramatically. In 2021, ad spending is expected to increase by 24,1% and reach $81,5 billion dollars.

Ad Ops

Ad Ops Ad Exchange Ad Tech Non-Profit

Improving Video Programmatic Health in 2023

Monetize More

DECEMBER 29, 2022

Globally, publishers with high programmatic inventory signal coverage see a 25% revenue uplift on average compared to inventory with low programmatic inventory signal coverage. Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). The numbers below speak for themselves.

Viewability

Viewability Video Ads Audience A/B Testing

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

JUNE 8, 2022

Verizon Media launched ConnectID in December 2020. Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Yahoo owns ConnectID.

First-Party Cookies

First-Party Cookies Cookies Header Bidding Ad Tech

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

OCTOBER 7, 2022

While its losses also grew by a third, the company reported turnover above $990 million, compared with $172 million in 2020. Of the campaign agencies surveyed, 80 percent considered CTV the most promising development for their digital campaigns, up from 63 percent in 2020 and 40 percent in 2018. Musk Offers to Buy Twitter (Again).

GDPR

GDPR Cookies Agency Ad Tech

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. Schreurs joined Ebiquity in 2020 when the company acquired his own agency, Digital Decisions.

Marketing

Marketing Media Ad Tech Entertainment

AdTech Trends

30. Dave Zinman – on the first ad server, BlueLithium and beyond

30. Dave Zinman – on the first ad server, BlueLithium and beyond

Trending Sources

UK finally opens antitrust probe of Google’s role in the adtech stack

New Roster of TV Programmers Tap Beachfront and Canoe to Optimize Ad Revenues Across Convergent TV Platforms

How Publishers Can Make More Money With AdTech

App Monetization During the Holidays: Choose Your Bidding Partners Wisely

What Is a Demand Side Platform (DSP)?

Who Are The Key Players in Programmatic Buying?

What Is OTT Advertising and How Publishers Can Start With It

Case Study: How we created Adblock Bypass and raised StarLightMedia’s programmatic ad sales by 50%

The WIR: ITV Lays Off 200 Staff, UK Passes Key Media Bills, and WPP Signs AI Deal with Anthropic

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Modern Programmatic Monetization Strategies

Outsourced Ad Ops: Where to Find and What to Consider

Improving Video Programmatic Health in 2023

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions

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