Paleo AdTech

DECEMBER 10, 2023

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft.

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Paleo AdTech

JANUARY 25, 2022

Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Before joining Deputy, Dave was COO of Drawbridge from 2018 to 2020, through its acquisition by Microsoft.

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Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

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VideoWeek

MAY 21, 2024

TiVo, a tech company which runs an independent smart TV operating system alongside its own free ad-supported streaming TV (FAST) channels, today announced the launch of TiVo One, a new cross-screen ad platform which will let advertisers buy inventory across the various endpoints which TiVo has access too.

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Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

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Smart-Hub

JULY 6, 2021

Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services. Ad Operations workflow entails a bunch of different tasks and isn’t limited just to campaign planning and implementation.

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VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. Morris was CEO of UK and Ireland since joining Mediabrands in 2020, having previously led IPG’s Initiative agency.

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VideoWeek

AUGUST 18, 2023

“Personalised advertising has never been allowed on YouTube Kids, and in January 2020 we expanded this to anyone watching “made for kids” content on YouTube, regardless of their age. It follows the ad network’s purchase of Appsume, a performance measurement business, in 2021.

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VideoWeek

JUNE 10, 2022

GPP was created as one of the products of IAB Tech Lab’s Project Rearc initiative, and it is a single protocol designed to streamline transmitting privacy, consent, and consumer choice signals from sites and apps to ad tech providers. Musk Calls Out YouTube Scam Ads. million in losses in 2020. The Week in TV.

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Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. Verizon Media launched ConnectID in December 2020. Deep dives into the IDs. It later changed the name to Verizon Media Group.

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VideoWeek

MAY 26, 2023

ShowHeroes Launches Voice-Activated CTV Ad Video ad tech business ShowHeroes launched its ‘Voice Command Branded Player’ this week, an actionable CTV ad that features a text element and custom audio command. The tech giant bought Giphy in 2020 for $315 million. Read more on VideoWeek.

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VideoWeek

FEBRUARY 18, 2025

The broadcaster had already begun shifting its focus from traditional broadcasting to digital through its Future4 strategy, launched in 2020. One is the launch of an exclusive competition for certified B Corporations, where the prize will be 120,000 worth of ad inventory each for five winners.

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Adtelligent

OCTOBER 6, 2021

billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. to reach $14.2

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VideoWeek

APRIL 12, 2024

Given Amazon’s decision to keep ad load relatively light, it needs a significant volume of viewing across its subscriber base in order to create a big volume of ad inventory. Now it plans to introduce standalone ad-supported versions of its other streaming brands, including Shudder, Sundance Now and IFC Films Unlimited.

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VideoWeek

MARCH 3, 2023

Apple TV+ Poaches Simulmedia CRO, Suggesting Further Moves into CTV Advertising Apple TV+ has reportedly hired Lauren Fry, CRO of Simulmedia, a TV ad tech company, suggesting that Apple is becoming increasingly serious about its video and CTV advertising ambitions. Acquires CoreMedia Systems Ad tech company Simpli.fi

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VideoWeek

SEPTEMBER 1, 2023

According to the lawsuit, Disney’s top executives have “repeatedly misled investors” about the extent of the streaming service’s losses since December 2020. The agreement will give Venatus exclusive access to Bidstack’s video game ad inventory across the US, UK, Germany, Canada, Australia and South Korea.

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VideoWeek

MAY 24, 2024

Somewhat uniquely, this will include ad inventory on in-car media platforms – a relatively new area for advertisers, but one which some analysts expect to grow in the coming years. Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week.

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VideoWeek

FEBRUARY 16, 2024

The commercial broadcaster also announced plans to invest in data and ad tech, while making its TF1+ streaming service “the leading free streaming platform in France” by strengthening its data strategy. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory.

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VideoWeek

OCTOBER 1, 2022

Ad tech firm Digital Remedy launched a CTV platform for e-commerce and retail advertisers on Thursday. Flip connects mobile location data with CTV ad impressions to help brands understand campaign performance, attribution and Return on Ad Spend (ROAS). Digital Remedy Rolls Out E-Commerce CTV Platform.

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Digiday

SEPTEMBER 20, 2022

In 2020 some of the initial conglomeration was starting to happen in the podcasting ecosystem but a lot of the big sweeping changes really happened in 2021. I feel in so many ways we’re dealing with the same issues that we were dealing with when we started the company in 2018.

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VideoWeek

OCTOBER 7, 2022

While its losses also grew by a third, the company reported turnover above $990 million, compared with $172 million in 2020. Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Musk Offers to Buy Twitter (Again).

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VideoWeek

OCTOBER 25, 2024

“With DV’s viewability metrics for video ads on LinkedIn, customers can gain valuable insights to optimise their B2B campaigns and increase performance on a safe and trusted platform,” said Abhishek Shrivastava, VP Product at LinkedIn. The news follows last week’s announcement that DV would measure Spotify video ads.

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VideoWeek

APRIL 28, 2023

AI-based content recommendations also helped drive a 24 percent increase in time spent with Instagram Reels since the product was launched in 2020, and the firm expects Reels to become “revenue neutral” by the end of the year. billion per year on UK production since 2020. Meta stock was up 11 percent following the results.

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Digiday

NOVEMBER 2, 2022

The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Increasing ad inventory is one solution for publishers to sell more turnkey ad campaigns that don’t need long lead times. More, cheaper ad inventory.

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VideoWeek

JANUARY 24, 2025

The news will be welcomed by publishers, many of whom say that running consent or pay mechanisms has a significant impact on their ability to monetise their ad inventory. The agreement, which began in 2020, also allows MagentaTV customers to upgrade to RTL+ Max, which includes music and audiobooks. Read more on VideoWeek.

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VideoWeek

DECEMBER 20, 2024

” IAS Launches Attention Tool for Social and Programmatic Integral Ad Science ( IAS ), an ad tech business focused on ad measurement and verification, has released an attention optimisation product in beta. million for failure to properly inform customers about the use of their personal data between 2018 and 2020.

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VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. Schreurs joined Ebiquity in 2020 when the company acquired his own agency, Digital Decisions.

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VideoWeek

JULY 5, 2024

The Week in TV Fox Corp’s Tubi Launches in the UK Tubi, the free ad-supported streaming service acquired by Fox Corp for $440 million back in 2020, has announced it is launching in the UK market. Stil most recently worked as president of GroupM Services EMEA.

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Monetize More

FEBRUARY 7, 2023

Although Fledge is still in the testing phase and is complex to implement, it maintains the status quo of ad tech without sacrificing privacy, offering a solution for publishers looking to enhance their ad targeting efforts. This solution gives publishers an advantage against walled gardens and is a powerful tool for marketers.

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