Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Let’s begin!

Agency 52

Agency Advertising Retargeting Conversion 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Digiday

JANUARY 31, 2023

2020 was $1.45, $0.04 2020, the average RPM in Jan. 2023 is down about 21%, making January 2023 “the worst January [when it comes to] ad [RPMs] since 2020,” he said. Meanwhile, average RPMs in the three consecutive January’s from 2020 to 2021 and from 2021 to 2022 increased about 24% and 43%, respectively.

CPM 69

CPM Impressions Media Ad Inventory 69

Digiday

SEPTEMBER 22, 2022

Programmatic platform Teads on Wednesday enhanced its media offering by adding connected TV ad inventory, allowing brands potential access to some 2 billion unique users. But with the market flooded with CTV inventory, experts say the size of Teads’ audience and growth potential may be limited after this initial rollout.

Conversion Rate 71

Conversion Rate Brand Awareness Ad Inventory Media 71

Basis

OCTOBER 4, 2022

In July 2022, Basis Technologies surveyed 50+ progressive, conservative and non-partisan agencies, consultants and advocacy organizations specializing in political marketing. This was up from 63% in 2020 and just 40% in 2018. In programmatic advertising, premium inventory access is drawing almost equal excitement.

Media 52

Media Marketing Cookies Demand Side Platform 52

InMobi

MARCH 13, 2020

For 2020, InMobi was recertified by the Trustworthy Accountability Group (TAG). It’s indeed a big win for the industry as a whole and is reflective of the important collective efforts being taken by ad tech vendors to combat fraud. There are over 100+ companies that have been recertified by TAG in this round.

Display Advertising 52

Display Advertising Ad Inventory Ad Tech Advertising 52

InMobi

OCTOBER 27, 2020

The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

VideoWeek

JUNE 24, 2022

AVOD services are expected to generate almost $19 billion in revenue this year, according to Insider Intelligence, more than double the figure for 2020. These include free apps such as Tubi and Pluto TV, alongside ad-supported versions of subscription services, including Hulu and HBO Max. The Week For Agencies.

Ad Tech 98

Ad Tech Agency Media Audience 98

Digiday

JUNE 28, 2022

The businesses selected for Black+ will receive $50,000 worth of pro-bono ad inventory in the form of banner ads and pre-roll — the same amount as last year — and guaranteed editorial coverage across Vice, Refinery29 and i-D. million ad impressions and 350,000 clicks to the businesses’ digital channels, according to VMG.

Media 69

Media Banner Ad Inventory Impressions 69

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. DSPs connect to multiple exchanges so that their clients, agencies and advertisers, can find maximum reach and scale. In the mobile in-app space, these SSP connections occur most often through an SDK.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

InMobi

MAY 21, 2019

It’s expected to reach three hours and 49 minutes by 2020. By 2020, that will likely drop to 12 minutes daily. mobile ad spending grew around 20 percent between 2017 and 2018. Expected mobile ad spending in the future: Over $160 million worldwide in 2019, and more than $186 million in 2020. In the U.S., in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. Magna Predicts Strong Growth in CTV Ad Revenues Next Year. The Week For Agencies. Top Stories. The five-year deal is worth a reported $50 million per annum.

Agency 52

Agency Media Non-Profit Retail 52

YieldBird

JULY 25, 2023

Programmatic Ads’ Impact As a company delivering software to manage programmatic ad inventory, we had to pay more attention to this topic. As a result, some budgets shifted towards sales channels like Programmatic Guaranteed, driven by the desire for greater transparency in inventory quality and pricing.

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

YieldBird

JULY 25, 2023

Programmatic Ads’ Impact As a company delivering software to manage programmatic ad inventory, we had to pay more attention to this topic. As a result, some budgets shifted towards sales channels like Programmatic Guaranteed, driven by the desire for greater transparency in inventory quality and pricing.

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. AAR has been appointed to handle the search for a new agency partner. drop in organic revenues.

Cookies 52

Cookies Non-Profit Agency Media 52

InMobi

SEPTEMBER 14, 2021

In looking at the first half of 2021 compared to the same period in 2020, mobile programmatic ad spending rose 273%. And there were 60 billion more programmatic ad requests in Q2 2021 as compared to Q1. This shows that monetizing apps through ads remains a great way to generate revenue. Why is in-app bidding beneficial?

Header Bidding 52

Header Bidding Banner Fill rate Ad Exchange 52

Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

VideoWeek

FEBRUARY 18, 2025

The broadcaster had already begun shifting its focus from traditional broadcasting to digital through its Future4 strategy, launched in 2020. Fatima Dowlet, Channel 4 Sales’s head of streaming and social propositions, said one focus on the social front is speaking more with social teams within agencies.

Ad Inventory 52

Ad Inventory Audience Advertising Agency 52

VideoWeek

JUNE 10, 2022

Advertisers using the Xandr platform can access the inventories of the major French agencies and deliver segmented TV campaigns directly via the Xandr Invest DSP. Musk Calls Out YouTube Scam Ads. Freelance marketplace Fiverr launched a new platform on Thursday, designed to connect creative teams with brands and agencies.

Non-Profit 52

Non-Profit Machine Learning Agency Media 52

VideoWeek

SEPTEMBER 1, 2023

According to the lawsuit, Disney’s top executives have “repeatedly misled investors” about the extent of the streaming service’s losses since December 2020. The agreement will give Venatus exclusive access to Bidstack’s video game ad inventory across the US, UK, Germany, Canada, Australia and South Korea.

Entertainment 52

Entertainment eCommerce Agency Media 52

Smart-Hub

DECEMBER 22, 2023

Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. Infinite Potential On SmartHub Ad Exchange!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

MAY 26, 2023

The tech giant bought Giphy in 2020 for $315 million. UK Government to Tackle Fraudulent Digital Ads, IAB Informs Members The UK Government has announced plans to tackle fraudulent digital ads as part of its Online Advertising Programme (OAP). Axios Local launched in 2020, and has spread to 30 local markets.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

MAY 24, 2024

Somewhat uniquely, this will include ad inventory on in-car media platforms – a relatively new area for advertisers, but one which some analysts expect to grow in the coming years. Snap Ramps Up AI Investment Snap is upping its AI investments in order to drive ad personalisation for brands, CEO Evan Spiegel told Bloomberg this week.

Media 52

Media Retail Ad Server Ad Inventory 52

Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Automatad Inc.

NOVEMBER 20, 2023

When they switched from open auctions to preferred deals in the ratio of 70:30 to 30:70 from Q1 2019 to Q3 2020, they achieved an 80% increase in the viewability of preferred deal ads. By the end of 2020, preferred deals contributed 25% of their business revenue. Also, after delivering ads, be highly transparent to the buyers.

CPM 52

CPM Header Bidding Ad Space Impressions 52

VideoWeek

APRIL 12, 2024

Given Amazon’s decision to keep ad load relatively light, it needs a significant volume of viewing across its subscriber base in order to create a big volume of ad inventory. The Sun’s US website however, launched in 2020, recorded revenue growth thanks to growing page views and higher yield. million. .

Agency 52

Agency Ad Tech Video Ads Media 52

VideoWeek

AUGUST 18, 2023

“Personalised advertising has never been allowed on YouTube Kids, and in January 2020 we expanded this to anyone watching “made for kids” content on YouTube, regardless of their age. While it’s possible for agencies and broadcasters to use alternative currencies without this functionality, it’s a much more manual process.

Ad Tech 52

Ad Tech Audience Agency Media 52

VideoWeek

MARCH 3, 2023

Plus, ITV added architectural tech firm Resi to its Media for Equity portfolio, marking its first investment of 2023. The deal will see the broadcaster invest up to £3 million of ITV and ITVX ad inventory in return for a minority equity stake in Resi. Acquires CoreMedia Systems Ad tech company Simpli.fi

Advertising 52

Advertising Marketing Retail Ad Tech 52

Adtelligent

OCTOBER 6, 2021

billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. to reach $14.2

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

FEBRUARY 16, 2024

Agencies are already using text-to-image tools to create basic illustrations and conceptual images for internal work (where the results don’t have to be perfect) – Sora could be used in a similar manner. Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory.

Marketing 52

Marketing Media Entertainment Agency 52

InMobi

APRIL 23, 2019

Chas is the founder of PubRev+ , a premier independent global consultative agency providing commercial optimization and strategic revenue creation for app publishers. He is a giant in the mobile ads industry (not just because he is 7 foot tall) and has previously worked for premium properties such as Warner Brothers, Scopely and TextNow.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Digiday

JUNE 8, 2022

Verizon Media launched ConnectID in December 2020. Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Digiday

FEBRUARY 22, 2023

“As of today, Safari earns $1 for every $3 that I earn on Chrome, with the same exact footprint and the same exact demand stack,” said Justin Wohl, CRO of Salon, who has been watching this ratio become more and more dramatic since May 2020 when Apple updated its internet browser (Safari) with full third-party cookie blocking.

Media 69

Media Non-Profit Conversion SEO 69

Clearcode

APRIL 26, 2022

In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022. Then in 2020, Apple announced that it would be introducing new privacy changes to its mobile operating systems in an effort to increase user privacy for iOS, iPadOS and tvOS users. Next, we have advertising agencies.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. US connected TV programmatic display ad spend will reach a record $8.88

Advertising 124

Advertising Marketing Ad Exchange Retail 124

VideoWeek

APRIL 28, 2023

And the agency group said that its investment in artificial intelligence is already helping to deliver this growth. And he stated that in the long term, he believes that AI will neither result in job losses, nor erode agencies revenues – two suggestions put to him on the earnings call.

Agency 52

Agency Ad Exchange Audience Non-Profit 52