2020 Ad Inventory CPM 
Basis
MARCH 22, 2023
This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Native, audio, and others combined had miniscule volume in 2018 (4%) and 2020 (3%).
Digiday
JANUARY 31, 2023
Taking a look at the broader programmatic market, the average monthly CPM (cost per 1,000 impressions) in the open marketplace for Jan. 2020 was $1.45, $0.04 2021, which was even with the average CPM in Jan. 2023, however, the average CPM took a $0.20 2020, the average RPM in Jan. more than the average in Jan.
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Automatad Inc.
NOVEMBER 20, 2023
Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Unlike programmatic guaranteed, the inventories are not pre-reserved for specific advertisers here.
Monetize More
OCTOBER 25, 2022
Fluctuations between 1%-5% in your AdSense earnings are normal and expected as you test different ad placements and advertiser campaigns on your site. We’ve seen publishers get deductions of 30%-70% since 2020, and these were not spammy MFA (Made for AdSense) sites but high-quality websites which have been operating fine for years.
VideoWeek
JUNE 24, 2022
Digital advertising consultancy TPA Digital launched TPA Labs on Thursday, a new technical service for advertisers and operators to quickly test and implement ad tech solutions. AVOD services are expected to generate almost $19 billion in revenue this year, according to Insider Intelligence, more than double the figure for 2020.
Ad Beat
JANUARY 1, 2020
Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. Source: Mashable.
Adtelligent
OCTOBER 6, 2021
billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. to reach $14.2
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