Lemonads

AUGUST 14, 2020

According to some projections, the digital advertising industry will be worth more than 355 billion US dollars by the end of 2020. However, affiliate marketers can choose between different ways to acquire this type of traffic for their campaigns, with the two most common being native ads networks and native demand-side platforms (DSPs).

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Digiday

SEPTEMBER 16, 2022

Prebid avoids this issue by letting multiple advertisers bid on the same ad inventory nearly simultaneously. This way the publisher gets to sell its inventory to the highest bidder in an impartial manner. More than half of its revenue came from licensing tech in 2020, for example.

Media 69

Media Impressions Ad Tech Demand Side Platform 69

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. billion in 2022 ( Statista ). Ease of use.

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Smart-Hub

DECEMBER 22, 2023

This category includes websites, apps, and other digital platforms that offer spaces for advertisers to showcase their content to a diverse audience. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Monetize More

MAY 16, 2023

According to industry experts , the revenue for CTV advertising is projected to grow at a compound annual growth rate (CAGR) of over 20% from 2020 to 2025. This level of measurement and analytics provides businesses with valuable insights into the effectiveness of their ad campaigns and allows them to optimize their strategies accordingly.

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Ad Inventory Entertainment Audience Advertising 52

Lemonads

AUGUST 7, 2021

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. Depending on the publisher or ad network, the winner of the bid may be decided by the highest amount or through a complex calculation that includes variables like landing page quality.

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Lemonads

NOVEMBER 29, 2020

Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time.

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Adtelligent

OCTOBER 6, 2021

billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. to reach $14.2

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Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Brid.tv

AUGUST 31, 2022

Agency — Agency is often an intermediary party that handles video ad creation , ad placements, and campaign optimization for the advertiser. Demand-Side Platform (DSP) — A DSP is a platform that enables advertisers (or their partner agencies) to buy ad inventory at scale, usually with the help of automation.

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VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. billion per year on UK production since 2020.

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illumin

JUNE 7, 2018

The first is the rapid expansion in ad inventory as brands compete by producing a growing supply of online content. This trend is creating advertising inventory on pages that are increasingly targeted as their subject matter becomes more refined. Their increase in popularity is likely due to two main factors. Display Network.

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Display Advertising Click Through Rate Impressions Audience 40

VideoWeek

OCTOBER 1, 2022

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. The Apple Music Super Bowl Halftime Show (featuring Rihanna) will be broadcast on 12th February 2023 by Fox, which has already sold out its ad inventory for the event, with some 30-second slots exceeding $7 million in price.

Agency 52

Agency Media Non-Profit Retail 52

Digiday

JUNE 8, 2022

Verizon Media launched ConnectID in December 2020. On the publisher side, this is achieved through an integration specific for the publishers; on the client site side, it uses a tagging integration. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal.

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Automatad Inc.

NOVEMBER 20, 2023

When they switched from open auctions to preferred deals in the ratio of 70:30 to 30:70 from Q1 2019 to Q3 2020, they achieved an 80% increase in the viewability of preferred deal ads. By the end of 2020, preferred deals contributed 25% of their business revenue. Also, after delivering ads, be highly transparent to the buyers.

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VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week.

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VideoWeek

FEBRUARY 16, 2024

Billed as an “inventory creation service”, the product offers buyers direct access to premium video inventory. The Beeswax Inventory Desk delivers a curated package of premium video ad inventory to meet campaign objectives with automation and efficiency,” said the company.

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VideoWeek

OCTOBER 7, 2022

While its losses also grew by a third, the company reported turnover above $990 million, compared with $172 million in 2020. Of the campaign agencies surveyed, 80 percent considered CTV the most promising development for their digital campaigns, up from 63 percent in 2020 and 40 percent in 2018. Musk Offers to Buy Twitter (Again).

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GDPR Cookies Agency Ad Tech 64

VideoWeek

MAY 26, 2023

The tech giant bought Giphy in 2020 for $315 million. UK Government to Tackle Fraudulent Digital Ads, IAB Informs Members The UK Government has announced plans to tackle fraudulent digital ads as part of its Online Advertising Programme (OAP). Axios Local launched in 2020, and has spread to 30 local markets.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Clearcode

APRIL 26, 2022

In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022. Then in 2020, Apple announced that it would be introducing new privacy changes to its mobile operating systems in an effort to increase user privacy for iOS, iPadOS and tvOS users.

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Basis

OCTOBER 4, 2022

This was up from 63% in 2020 and just 40% in 2018. In programmatic advertising, premium inventory access is drawing almost equal excitement. The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.

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VideoWeek

MAY 24, 2024

Somewhat uniquely, this will include ad inventory on in-car media platforms – a relatively new area for advertisers, but one which some analysts expect to grow in the coming years. Q originally closed down in 2020, as the magazine struggled in the pandemic and owner Bauer Media was unable to find a buyer.

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