2020 Ad Inventory Header Bidding 
Clearcode
APRIL 21, 2023
In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.
Monetize More
OCTOBER 25, 2022
Fluctuations between 1%-5% in your AdSense earnings are normal and expected as you test different ad placements and advertiser campaigns on your site. We’ve seen publishers get deductions of 30%-70% since 2020, and these were not spammy MFA (Made for AdSense) sites but high-quality websites which have been operating fine for years.
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Adtelligent
JUNE 9, 2021
Now the company creates various solutions to manage and sell programmatic ads. Advertisers buy impressions via ad platforms , and publishers sell ad inventory. ” The company offers three platforms to manage publisher advertising inventory and its programmatic advertising sales.
InMobi
OCTOBER 27, 2020
The holiday season always is a huge opportunity for publishers and app developers to make the best returns from their ad inventory. Advertisers and their DSPs typically rely on the last three months of the calendar year to boost annual sales and increase ad spending to reach holiday shoppers.
Adtelligent
OCTOBER 6, 2021
billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. to reach $14.2
InMobi
SEPTEMBER 14, 2021
In looking at the first half of 2021 compared to the same period in 2020, mobile programmatic ad spending rose 273%. And there were 60 billion more programmatic ad requests in Q2 2021 as compared to Q1. This shows that monetizing apps through ads remains a great way to generate revenue. Why is in-app bidding beneficial?
Automatad Inc.
NOVEMBER 20, 2023
When they switched from open auctions to preferred deals in the ratio of 70:30 to 30:70 from Q1 2019 to Q3 2020, they achieved an 80% increase in the viewability of preferred deal ads. By the end of 2020, preferred deals contributed 25% of their business revenue. Also, after delivering ads, be highly transparent to the buyers.
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