2020 Ad Inventory Impressions 
Basis
MARCH 22, 2023
This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. This is the third research report Basis Technologies has published on the US elections and digital ad spending. Native, audio, and others combined had miniscule volume in 2018 (4%) and 2020 (3%).
Ad Monsters
OCTOBER 5, 2024
Bidstream congestion occurs when the same ad impression opportunity is offered multiple times through different supply paths. The Big Players and Their Influence Chris started his session with a detailed analysis of open internet ad spend over the past eight years. Chris addressed this by walking us through the intricacies.
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Martech
OCTOBER 19, 2022
Although the overwhelming majority of automated ad buying is RTB, there are other methods. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.
Digiday
SEPTEMBER 16, 2022
Let’s start with the basics: Minute Media’s SSP is a programmatic marketplace for its own impressions (i.e. ads across its properties : The Players’ Tribune, 90min or DBLTAP) as well as other publishers. That’s what Webster meant when he said the video inventory was sold “on a tag basis.”
Digiday
JANUARY 31, 2023
Taking a look at the broader programmatic market, the average monthly CPM (cost per 1,000 impressions) in the open marketplace for Jan. 2020 was $1.45, $0.04 2020, the average RPM in Jan. 2023 is down about 21%, making January 2023 “the worst January [when it comes to] ad [RPMs] since 2020,” he said. 2022 to Jan.
Clearcode
APRIL 21, 2023
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.
InMobi
JULY 10, 2018
How will everything look in 2019, 2020 and beyond? Based on trends from the recent past, here’s what we see happening in the coming months and years: 1) Short, In-Your-Face Video Ads Will be the Norm While the amount of time people are spending on their phones is rising, users don’t want their time interrupted by too much advertising.
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