2020 Ad network Ad Server 
Paleo AdTech
DECEMBER 10, 2023
Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. In 2006, Dave joined the team as SVP/GM at BlueLithium, a high-flying ad network. ”
Paleo AdTech
JANUARY 25, 2022
Dave co-founded a company while at Stanford Business School that built the first demand-side ad server, and he later went on to develop products at pioneering powerhouses such as BlueLithium, Yahoo, InfoLinks and Drawbridge. Mango, the tropically-named motherboard for FocaLink’s proto-ad server. ”
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Clearcode
APRIL 21, 2023
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.
Kevel
APRIL 19, 2022
Even if they offer subscriptions, like most digital newspapers, ads drive a substantial percentage of their revenue. For reference, the PEW research group reports that from 1956-2020, newspaper advertising revenue surpassed circulation revenue every single year. And in 2020, digital advertising made up nearly 40% of that ad revenue.
InMobi
FEBRUARY 2, 2021
Ad servers, which Google has previously defined simply as “ a platform that serves ads ,” typically sits in this middle layer in between the demand side and the supply side. It’s also important to differentiate between ad networks and ad exchanges.
Clearcode
FEBRUARY 25, 2022
In 2020, the HbbTV Association announced the release of the Targeted Advertising Specification (HbbTV-TA) to help introduce new advertising business models and deliver precise targeting methods. The broadcaster sends a message to the app announcing that an ad placement opportunity is near. The app asks the ad-decisioning server (e.g.
Clearcode
APRIL 26, 2022
For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.
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