Paleo AdTech

APRIL 25, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 105

CPC CPM Ad network CPA 105

Paleo AdTech

DECEMBER 10, 2023

Jeff was founder and CRO of the FastClick ad network, acquired by ValueClick. Jeff spent the dawn of the internet and its frenetic aftermath in the luxe milieu of Santa Barbara, where a number of pragmatic ad tech players got their start (e.g., Also in 2000, Jeff left ValueClick and started FastClick, another ad network.

CPC 52

CPC CPM Ad network CPA 52

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. In the Internet world, we can increasingly come across the concept of ad fraud. Know Your Traffic Source Before you really do anything to fight affiliate fraud, you need to know where your ads are running.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. How much does it cost?

Advertising 121

Advertising Marketing Ad Exchange Retail 121

YieldBird

MAY 31, 2023

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. In the Internet world, we can increasingly come across the concept of ad fraud. Know Your Traffic Source Before you really do anything to fight affiliate fraud, you need to know where your ads are running.

Affiliates 52

Affiliates CPC Viewability Click Through Rate 52

Karola Karlson

JANUARY 16, 2021

Quick answer: The average Instagram ads cost CPC is around $0.50 – $1.00. Instagram ads cost can reach up to $3.50 Looking at the Facebook ads cost data from April 2020 – April 2021, we can see that t he average CPC is between $0.5 – $3,5. Instagram ads CPC in 2021.

CPC 52

CPC ROI CPM Conversion 52

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123