Lemonads

JUNE 19, 2020

In this edition of Vertical of the Month, we explore e-Commerce, discuss how well the industry has fared in 2020, and go over a few tips on improving the performance of your e-Commerce campaigns. trillion US dollars in 2020 alone. How Has e-Commerce Performed in 2020? Succeeding with Facebook Ads Facebook has more than 2.6

Native Advertising 52

Native Advertising Shipping Affiliates Audience 52

Lemonads

JANUARY 18, 2021

Let’s take a deeper look at this ad format and go over 10 native ad mistakes you should avoid increasing your chances of success. In terms of performance, native ads are currently used by more than 66% of advertisers and their popularity is growing every year.

Affiliates 52

Affiliates Native Advertising Ad network Advertising 52

Automatad Inc.

FEBRUARY 29, 2024

It is a love-hate relationship, and publishers and advertisers equally suffer. The rise in the adoption of ad blockers cost publishers $12 billion in 2020. According to Backlinko , 47% of internet users used ad blockers in 2023. Further, it prevents the network from completing it, so the ad creative will not load.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Lemonads

AUGUST 14, 2020

According to some projections, the digital advertising industry will be worth more than 355 billion US dollars by the end of 2020. This constitutes more than half of the projected global advertising spend, which stands close to $587 billion. When using an ad network, you won’t have as much freedom in terms of capabilities.

Ad network 52

Ad network Demand Side Platform Affiliates Native Advertising 52

SODP

MAY 25, 2020

But if they see a clever ad campaign that offers real value or entertains, they don’t care whether it’s a paid campaign or not – they just interact with it. When taking the stage a decade ago, native advertising revolutionized the advertising industry. Native ads or branded content?

Native Advertising 52

Native Advertising Click Through Rate Audience Advertising 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 91

Header Bidding Fill rate Ad Server Audience 91

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. native advertising will make up 59.7%

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102