Remove 2020 Remove Ad network Remove Native Advertising
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Native Ad Networks vs. Native DSPs: What Do Experts Recommend?

Lemonads

According to some projections, the digital advertising industry will be worth more than 355 billion US dollars by the end of 2020. This constitutes more than half of the projected global advertising spend, which stands close to $587 billion. When using an ad network, you won’t have as much freedom in terms of capabilities.

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Examples of Clever Native Ad Campaigns 

SODP

But if they see a clever ad campaign that offers real value or entertains, they don’t care whether it’s a paid campaign or not – they just interact with it. When taking the stage a decade ago, native advertising revolutionized the advertising industry. Native ads or branded content?

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Vertical of the Month: e-Commerce

Lemonads

In this edition of Vertical of the Month, we explore e-Commerce, discuss how well the industry has fared in 2020, and go over a few tips on improving the performance of your e-Commerce campaigns. trillion US dollars in 2020 alone. How Has e-Commerce Performed in 2020? Succeeding with Facebook Ads Facebook has more than 2.6

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Native Ads: Improve Your Results By Avoiding These 10 Mistakes!

Lemonads

Let’s take a deeper look at this ad format and go over 10 native ad mistakes you should avoid increasing your chances of success. In terms of performance, native ads are currently used by more than 66% of advertisers and their popularity is growing every year.

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How Publishers Can Make More Money With AdTech

Clearcode

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. native advertising will make up 59.7%

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2003,Google acquired Applied Semantics, creators of a contextual advertising product called AdSense. In 2006, AdMob, a mobile ad network, was founded. Next up we have ad networks.