Digiday

JANUARY 17, 2023

In early 2020, the duo produced a landmark report suggesting that less than half (49%) of all ad dollars spent using such technologies end up in publishers’ pockets, and also noted a 15% “ unknown delta ” within the supply chain. Key findings included: Match rates were 58% compared to 12% in 2020.

Impressions 69

Impressions Ad Server Ad Tech Media 69

Martech Series

OCTOBER 6, 2022

AFRO TV, EPIX, It’s Real Good TV, Kabillion, ToonAVision, and TV One Now Utilize Beachfront And Canoe For Unified Ad Serving and Service Assurance Across CTV And Traditional Set-Top Box TV. Marketing Technology News: MarTech Interview with Ivan Ostojic, Chief Business Officer at Infobip.

Ad Inventory 78

Ad Inventory Ad Server eCommerce MarTech 78

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

InMobi

JULY 28, 2021

Strengthen Your Ad Monetization with InMobi Publishers using both Google Ad Manager and Google AdMob as their primary ad server can add InMobi as a bidding demand source. We currently support banners, interstitial and video ads. In 2020, video ads accounted for 23% of the total ad spending on InMobi.

Fill rate 52

Fill rate Ad Server Video Ads Impressions 52

VideoWeek

JUNE 12, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. These latter two units will jointly operate under the banner of Nexxen CTRL. million, and Amobee last year for $239 million.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

Paleo AdTech

DECEMBER 10, 2023

Jason was the co-founder with his fellow Yahoo veteran Tim Cadogan of OpenX, a pioneering ad server and then programmatic exchange that launched in 2008. Today he is co-founder and CEO of tvScientific , a CTV-oriented programmatic platform. GoTo (then renamed Overture) was acquired by Yahoo in 2003 for a reported $1.8 They were wrong.

Ad Server 52

Ad Server Audience Advertising Media 52

Paleo AdTech

JUNE 6, 2023

Jason was the co-founder with his fellow Yahoo veteran Tim Cadogan of OpenX, a pioneering ad server and then programmatic exchange that launched in 2008. Today he is co-founder and CEO of tvScientific , a CTV-oriented programmatic platform. GoTo (then renamed Overture) was acquired by Yahoo in 2003 for a reported $1.8 They were wrong.

Ad Server 52

Ad Server Audience Advertising Media 52

Flashtalking by Mediaocean

NOVEMBER 16, 2021

FanDuel aimed to expand its customer base and cross-sell products for its existing customers, but also needed to measure and optimize ad performance using multi-touch attribution, as its ad programs work across many browsers and devices. while staying in alignment with consumer privacy regulations.

Ad Server 52

Ad Server Cookies Machine Learning CPA 52

VideoWeek

AUGUST 3, 2022

When ITV first announced it was joining the measurement programme in 2020, it was essentially a footnote in the broadcaster’s annual ITV Palooza event. CFlight’s data is only valuable so long as advertisers can trust it, which is particularly important given that BVOD data is drawn from broadcasters’ own ad servers.

Ad Server 64

Ad Server Audience Agency Media 64

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

InMobi

OCTOBER 27, 2020

Here are a few variables to consider as we dive into November: Variable 1: Demand Affinity We recommend that you talk to your bidding partners (SSP/Exchange) to understand the projected demand growth in Q4 2020. Our exchange grew by a whopping 90% in Q3 2020, compared to the previous year.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Clearcode

FEBRUARY 25, 2022

In 2020, the HbbTV Association announced the release of the Targeted Advertising Specification (HbbTV-TA) to help introduce new advertising business models and deliver precise targeting methods. The broadcaster sends a message to the app announcing that an ad placement opportunity is near. The app asks the ad-decisioning server (e.g.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Digiday

MAY 25, 2022

Across digital media, views are the currency, as measured by ad server impressions. In 2020, Ebiquity made a series of moves, from acquisitions to a corporate-wide restructure, to capitalize on this opportunity. In channels like search, clicks are the currency, as measured by Google. questioned Kelly.

Ad Server 68

Ad Server Media Audience Impressions 68

Kevel

APRIL 19, 2022

Even if they offer subscriptions, like most digital newspapers, ads drive a substantial percentage of their revenue. For reference, the PEW research group reports that from 1956-2020, newspaper advertising revenue surpassed circulation revenue every single year. And in 2020, digital advertising made up nearly 40% of that ad revenue.

Geo targeting 52

Geo targeting Banner Ad network Cookies 52

Basis

MARCH 22, 2024

It was early 2020 when Google first announced plans to deprecate third-party cookies in its Chrome browser. Now, several years and numerous delays later, those once-distant plans are coming to fruition: Cookies were turned off for 1% of users as of early 2024, and they appear set to be deprecated for all users by the end of the year.

Cookies 59

Cookies Conversion Non-Profit Ad Server 59

Adtelligent

JUNE 9, 2021

In 2020 its market share between the ages of 18 to 54 reached 26%. As for the end of 2020, media holding’s 5 most popular shows 2 are «How to get married»; «The Bachelorette»; « The Bachelor »; TV show «The Dog» and comedy show « Diesel-show ». The most compromising option is to stop users from blocking ads.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Automatad Inc.

FEBRUARY 29, 2024

The rise in the adoption of ad blockers cost publishers $12 billion in 2020. According to Backlinko , 47% of internet users used ad blockers in 2023. Hence, you must fight back by encouraging users to reduce ad-blocker usage with these handpicked strategies and regain your lost revenue. Are you one among them?

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

VideoWeek

JANUARY 20, 2023

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We

Ad Tech 98

Ad Tech Media Cookies Audience 98

VideoWeek

OCTOBER 6, 2022

6 in 2020 during the pandemic, so having the support of our sister company and the talented team at Media??5 We’ve expanded into Europe; we’ve developed our own ad server and we’ve built a CTV specific attribution measurement service in partnership with a leading TV research company. . How has Media ?? 6 evolved since launch?

Audience 64

Audience Ad Server Agency Media 64

VideoWeek

OCTOBER 24, 2022

This is why I could not be more excited to be joining Publica, a market leading CTV ad server that enables streaming publishers to build ad pods that can offer TV ad buyers the same types of targeting and controls available within traditional linear, but with all of the additional targeting now supported by digital and the OpenRTB ecosystem.

Audience 40

Audience Ad Server Real Estate Manufacturing 40

Brid.tv

AUGUST 31, 2022

Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display. That is particularly true with younger audiences, as 61% of U.S.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

InMobi

FEBRUARY 2, 2021

Ad servers, which Google has previously defined simply as “ a platform that serves ads ,” typically sits in this middle layer in between the demand side and the supply side. This is the case even for private marketplace deals and not just for open exchange buying.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

VideoWeek

JANUARY 27, 2023

Top Stories Salto Set to Close as France TV Pulls Out Salto, a joint streaming venture launched by French broadcasters TF1, M6, and France Télévisions in 2020, is set to close down after France Télévisions confirmed it is withdrawing from the business. That Ad server is now powering Hulu and is at the heart of the ads on Disney+.”

Ad Tech 59

Ad Tech Media Agency Ad Server 59

Digiday

JUNE 8, 2022

Verizon Media launched ConnectID in December 2020. Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Yahoo owns ConnectID.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Smart-Hub

JULY 6, 2021

Furthermore, the performance of the ad campaigns is sometimes determined by the timing of the placement. A good example would be the election of the USA President in the year 2020 when revenues of all ad campaigns jumped up high dramatically. In 2021, ad spending is expected to increase by 24,1% and reach $81,5 billion dollars.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Clearcode

SEPTEMBER 7, 2022

Besides greenwashing, some advertisers show their ads on video clips that promote climate misinformation on purpose, meaning that they are helping fund the content creators that produce this misinformation. In 2020, more than 100 brands ran such ad campaigns on YouTube, according to Videoweek.

Advertising 52

Advertising Viewability Impressions Ad Server 52

VideoWeek

FEBRUARY 24, 2023

“The ‘Skyrise’ effect offers advertisers and agencies a real-world alternative to buying, planning and measuring media, powered by unrivalled data and insight,” added Skyrise MD Paul Barnard. Moloco Creates Streaming Media Ad Server Ad tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.

Retail 52

Retail Ad Tech Media Ad Server 52

Monetize More

DECEMBER 29, 2022

Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). Lazy loading and infinite scroll can increase the speed of your site, reduce load time and latency and improve viewability of your video ads. The fewer the passbacks can happen, the faster ads can load, which can increase viewability rates.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Adtelligent

OCTOBER 6, 2021

billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. to reach $14.2

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

JUNE 26, 2023

Google’s Integration With the TCF When Google integrated with the IAB Europe’s Transparency and Consent Framework (TCF) in 2020, we ensured that our ad systems provide transparency and choice for European users. Overall, the TCF benefits both users and businesses alike.

ROI 52

ROI Ad network Ad Tech Conversion 52

SODP

JUNE 27, 2023

SSP Validates Bid and Serves Ad Once the DSP wins the auction, it communicates with the publisher’s SSP to confirm the placement and deliver the ad. It then retrieves the corresponding ad from the DSP associated with the bid. This is typically hosted on the DSP’s ad server or content delivery network (CDN).

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

VideoWeek

SEPTEMBER 13, 2024

Smartclip Brings SSP Orchestration to Smartx smartclip, RTL Group’s ad tech unit, has introduced supply-side platform (SSP) orchestration within smartx, its proprietary ad server and SSP.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

MARCH 10, 2023

“With DV Campaign Automator, we are simplifying and automating the entire process between our system and the world’s most-used ad server to better support global brands and agencies.” Jedda has been CFO at Stitch Fix since 2020, following a 15-year stint at Amazon. “I

GDPR 52

GDPR Ad Tech Media Finance 52

Clearcode

SEPTEMBER 17, 2024

According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. Retail media has seen remarkable growth in recent years. This year alone, a projected 21.8% increase will likely surpass growth rates in almost every other advertising category.

Retail 52

Retail Media Cookies MarTech 52

Martech Series

FEBRUARY 3, 2023

Marketing Technology News: MarTech Interview with Gabie Boko, CMO at NetApp Founded only 2 years ago in 2020, VideoByte has already become a major presence in CTV and OTT with integrations across major media companies including Viacom, Tegna, LG and others.

Ad Server 78

Ad Server MarTech Video Ads Advertising 78

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

OCTOBER 7, 2022

While its losses also grew by a third, the company reported turnover above $990 million, compared with $172 million in 2020. Of the campaign agencies surveyed, 80 percent considered CTV the most promising development for their digital campaigns, up from 63 percent in 2020 and 40 percent in 2018. Musk Offers to Buy Twitter (Again).

GDPR 64

GDPR Cookies Agency Ad Tech 64