2020 Ad Server Ad Space 
TechCrunch Ads
MAY 26, 2022
“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”
Clearcode
APRIL 21, 2023
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.
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VideoWeek
JANUARY 20, 2023
Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.
Clearcode
APRIL 26, 2022
For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.
Adtelligent
JUNE 9, 2021
By implementing it, any website can sell advertising space through an open auction. The one offering the best price will get this ad space. Supply Side Platform (SSP) can totally replace the ad management on the website and app. In 2020 its market share between the ages of 18 to 54 reached 26%. Source: MC.Today.
Brid.tv
AUGUST 31, 2022
Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display. How to Buy OTT Ads.
Smart-Hub
JULY 6, 2021
Furthermore, the performance of the ad campaigns is sometimes determined by the timing of the placement. A good example would be the election of the USA President in the year 2020 when revenues of all ad campaigns jumped up high dramatically. In 2021, ad spending is expected to increase by 24,1% and reach $81,5 billion dollars.
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