VideoWeek

JANUARY 20, 2023

Samba TV Offloads Media Sales Business to MIQ Samba TV has offloaded its media sales to ad tech firm MiQ, in order to focus on its data and measurement business. The company will also support the group’s drive to establish Ad Net Zero in the US this year. Advertisers want proof their measurement is precise and error-free.”

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VideoWeek

AUGUST 3, 2022

When ITV first announced it was joining the measurement programme in 2020, it was essentially a footnote in the broadcaster’s annual ITV Palooza event. CFlight’s data is only valuable so long as advertisers can trust it, which is particularly important given that BVOD data is drawn from broadcasters’ own ad servers.

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Kevel

APRIL 19, 2022

Even if they offer subscriptions, like most digital newspapers, ads drive a substantial percentage of their revenue. For reference, the PEW research group reports that from 1956-2020, newspaper advertising revenue surpassed circulation revenue every single year. And in 2020, digital advertising made up nearly 40% of that ad revenue.

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VideoWeek

JANUARY 27, 2023

In this week’s Week in Review: French streaming service Salto is set to close down, IAB Tech Lab announces a new decarbonisation initiative, and Disney reveals plans to bring Hulu’s targeting capabilities to Disney+. That Ad server is now powering Hulu and is at the heart of the ads on Disney+.”

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Adtelligent

JUNE 9, 2021

Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Amongst their latest developments is the Adblock Bypass technology that allows showing video advertisements even for the users that installed ad blocking software.

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Smart-Hub

JULY 6, 2021

Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services. Ad Operations workflow entails a bunch of different tasks and isn’t limited just to campaign planning and implementation.

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Digiday

JUNE 8, 2022

If the ad tech ecosystem was not complex enough, with privacy and alternative IDs added to the mix, publishers are racking their brains to understand what ID solution is right for them. Verizon Media launched ConnectID in December 2020. Deep dives into the IDs. It later changed the name to Verizon Media Group.

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VideoWeek

OCTOBER 6, 2022

6 in 2020 during the pandemic, so having the support of our sister company and the talented team at Media??5 We’ve expanded into Europe; we’ve developed our own ad server and we’ve built a CTV specific attribution measurement service in partnership with a leading TV research company. . How has Media ?? 6 evolved since launch?

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VideoWeek

OCTOBER 24, 2022

This is why I could not be more excited to be joining Publica, a market leading CTV ad server that enables streaming publishers to build ad pods that can offer TV ad buyers the same types of targeting and controls available within traditional linear, but with all of the additional targeting now supported by digital and the OpenRTB ecosystem.

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VideoWeek

MAY 24, 2024

“Our growth on social is translating both into commercial success – with major rights distributors now entrusting us to represent social ad sales for their content – and for viewers it means even more ways to watch.” The ad server, SAS 360 Match, provides targeted ad delivery in on-demand and live environments, according to the companies.

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Monetize More

JUNE 26, 2023

That’s why last year, we integrated our ads systems with a new industry standard for consent in Europe called the Transparency and Consent Framework, or TCF for short. The TCF helps ensure that ads are only served to people who have actively consented to see them. Overall, the TCF benefits both users and businesses alike.

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Adtelligent

OCTOBER 6, 2021

billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. to reach $14.2

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Clearcode

SEPTEMBER 17, 2024

According to eMarketer, global spending on retail media advertising is expected to rise by nearly $100 billion between 2020 and 2025. Retail media has seen remarkable growth in recent years. This year alone, a projected 21.8% increase will likely surpass growth rates in almost every other advertising category.

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VideoWeek

SEPTEMBER 13, 2024

The Week in Tech Google’s US Ad Tech Antitrust Trial Kicks Off The antitrust trial filed against Google by the US Department of Justice and a number of states, accusing Google of anticompetitive behaviour in the ad tech market, kicked off this week. The ECJ rejected the company’s appeal against a €2.4

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VideoWeek

OCTOBER 7, 2022

While its losses also grew by a third, the company reported turnover above $990 million, compared with $172 million in 2020. Ad tech firm Permutive announced a partnership with SSP PubMatic to make first-party publisher data more accessible to advertisers. Musk Offers to Buy Twitter (Again).

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VideoWeek

FEBRUARY 24, 2023

Equativ Valued at €350 Million after Bridgepoint Investment Private equity firm Bridgepoint has taken a majority stake in Equativ, valuing the French ad tech company at €350 million. Moloco Creates Streaming Media Ad Server Ad tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.

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VideoWeek

MARCH 10, 2023

This has been a bit of a grey area in digital advertising, with some publishers and ad tech companies collecting data on the basis of legitimate interest (despite several Data Protection Authorities stating that this isn’t valid). Jedda has been CFO at Stitch Fix since 2020, following a 15-year stint at Amazon. “I

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VideoWeek

NOVEMBER 22, 2024

Questions will be raised around whether these moves, intentionally or otherwise, will help Apple’s ad business, given its privileged access to user data. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million. Read more on VideoWeek.

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Paleo AdTech

APRIL 19, 2022

He left GroupM in 2017 to join AT&T, ultimately guiding the newly-formed Xandr ad platform, which included AppNexus. Since 2020, Brian has been CEO of InfoSum , a distributed data collaboration platform. “I’d never say never,” Brian admits, “but I like running a tech company.” 23, 2016.].

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Paleo AdTech

DECEMBER 10, 2023

He left GroupM in 2017 to join AT&T, ultimately guiding the newly-formed Xandr ad platform, which included AppNexus. Since 2020, Brian has been CEO of InfoSum , a distributed data collaboration platform. “I’d never say never,” Brian admits, “but I like running a tech company.” 23, 2016.]

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