Digiday

MARCH 6, 2023

Back in 2020, direct-to-consumer men’s soap brand Dr. Squatch dedicated most of its social ad dollars to Meta’s Facebook and Instagram, spending zilch on alternative platforms like TikTok and Snap. Dr. Squatch’s ad spend in 2020 $9.6 Dr. Squatch’s ad spend in 2020 $9.6

Advertising 81

Advertising Media Agency Audience 81

Digiday

SEPTEMBER 20, 2022

” Her team does not sell any of its ad space programmatically. Instead, the podcast network uses its branded content studio to make bespoke audio ads, which Atkins said creates memorable ads that listeners are less likely to skip over.

Ad Inventory 68

Ad Inventory Media CPM Ad Space 68

Digital Remedy

FEBRUARY 16, 2022

In early 2020, we expanded our work with Oracle Moat to include OTT/CTV environments, which allows us to proactively identify IVT in these environments, which had previously been difficult—if not impossible—to do.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

In early 2020, we expanded our work with Oracle Moat to include OTT/CTV environments, which allows us to proactively identify IVT in these environments, which had previously been difficult—if not impossible—to do.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Digiday

JUNE 19, 2022

The European Commission opened its investigation last year to determine whether or not the company was restricting its competitors’ access to ad space and user data on the platform. However, Google will certainly have to do more to have the investigation dismissed than this YouTube ad play.

Advertising 68

Advertising Fashion Entertainment Retail 68

Automatad Inc.

NOVEMBER 20, 2023

Then, the Ad Manager renders the ad on your website. If the advertiser fails to bid on the space above the negotiated CPM price, the specific ad space will be sent for private or open auction. By the end of 2020, preferred deals contributed 25% of their business revenue.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Digital Remedy

DECEMBER 30, 2021

CTV/OTT Will Continue To Lead The Digital Ad Space. CTV ad revenue growth will decrease slightly, following the huge spike, however, CTV ad spend will gain share of overall digital ad spending through 2025, passing 10% by 2024. The future of CTV ad spending is bright—more than doubling in 2025 to surpass $30b.

Advertising 52

Advertising Ad Space CPA Impressions 52

Single Grain

NOVEMBER 13, 2019

This is where your ad appears: The three main types of programmatic advertising are: Real-time bidding (RTB) – buying and selling of ad space takes place in real-time. 22 Digital Marketing Trends You Can’t Ignore Going Into 2020. The Complete Guide to Brand Building (Must-Read for Digital Marketers).

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Adtelligent

JUNE 9, 2021

By implementing it, any website can sell advertising space through an open auction. The one offering the best price will get this ad space. Supply Side Platform (SSP) can totally replace the ad management on the website and app. In 2020 its market share between the ages of 18 to 54 reached 26%. Source: MC.Today.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Digital Remedy

MAY 31, 2022

Prior to 2020, there were three common methods for creating control (or holdout) groups for marketing and advertising campaign analysis: 1. In 2020, a new method for creating a holdout emerged called ghost bidding, which allows media buyers to create a holdout by setting a cadence against individual line items or ad groups.

Control Group 52

Control Group Impressions A/B Testing Ad Space 52

InMobi

MAY 23, 2018

It’s not that there isn’t money to be made - global mobile app revenues are expected to rise from $88 billion to $189 billion between 2016 and 2020 - it’s just that many apps are not effectively monetized. Waterfalls describe the linear queues many publishers use to fill ad space. No wonder less than 0.01

Header Bidding 52

Header Bidding Ad network CPM Ad Space 52

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Single Grain

NOVEMBER 11, 2019

Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes. How much ad space inventory to buy. The duration of ad campaign. How SEO Will Change in 2020…and You’re Not Going to Like It. That’s exactly what machine learning does.

Machine Learning 76

Machine Learning Marketing SEO ROI 76

Digital Remedy

MARCH 9, 2022

Backed by over 20 years of experience in the ad space, Digital Remedy is a leading media partner for advertisers looking to maximize their advertising efforts. Sources: eMarketer, TV Ad Measurement 2021 Report. IAB, May 2021, Connected TV is the Driving Force in 2020 Digital Video Advertising Spend.

Advertising 52

Advertising Audience CPA Media 52

Digital Remedy

MARCH 9, 2022

Backed by over 20 years of experience in the ad space, Digital Remedy is a leading media partner for advertisers looking to maximize their advertising efforts. Sources: eMarketer, TV Ad Measurement 2021 Report. IAB, May 2021, Connected TV is the Driving Force in 2020 Digital Video Advertising Spend.

Advertising 52

Advertising Audience CPA Media 52

Automatad Inc.

NOVEMBER 24, 2023

Here’s our blog on Google’s new ad consent requirement for publishers, what it is, what TCF and CMP are, why it is needed, and what you should do next. Google and IAB: A Short Flashback In 2020, Google integrated its ad systems with IAB’s TCF, the industry standard for user data collection and management.

GDPR 52

GDPR CPM Ad Space Advertising 52

VideoWeek

JANUARY 13, 2023

The monthly fee in the US will rise almost 7 percent to reach $15.99, marking the first price hike since the launch of HBO Max in 2020. Vice Begins Selling Ads on Twitch. Vice has agreed a deal to begin co-selling ad space on Twitch alongside Twitter’s own sales team, Digiday reported this week.

Ad Tech 98

Ad Tech Agency Media Advertising 98

NewProgrammatic

MAY 10, 2022

As we already signalized in the AOV section, marketers should consider buying BNPL ad space, as it reaches the audience that comes from GEOs (countries and regions) considered by the industry as Tier 1. The BNPL spending in Vietnam reached $40 million in 2020. Top-performing GEOs. BNPL service providers overview.

Marketing 52

Marketing Impressions Audience Advertising 52

Lemonads

NOVEMBER 29, 2020

Connects publishers – those who have websites with ad space to sell – and advertisers – those who want to buy that ad space to promote their brand. When an advertiser wants to launch a digital campaign to promote their product/service, they contact their programmatic ad agency or trading desk.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Monetize More

OCTOBER 25, 2022

Fluctuations between 1%-5% in your AdSense earnings are normal and expected as you test different ad placements and advertiser campaigns on your site. We’ve seen publishers get deductions of 30%-70% since 2020, and these were not spammy MFA (Made for AdSense) sites but high-quality websites which have been operating fine for years.

Header Bidding 52

Header Bidding Impressions Ad Inventory Machine Learning 52

NewProgrammatic

APRIL 6, 2022

When compared to 2020, it’s a 149% revenue growth. Some advertisers struggle with competing for ad space. The California-based company was responsible for more than 85% of desktop search traffic in 2021 , and its advertising revenue reached $209.49 billion last year.

Search Advertising 85

Search Advertising Advertising Conversion Rate Audience 85

NewProgrammatic

MARCH 29, 2022

Statista presented us with research findings that claimed that in 2020 there were 83.7 According to IAB’s 2020 research , as much as 74% of EU-based programmatic advertising was conducted in-house, while in the U.S. Intent-based ads. The numbers represent it clearly. it reached 69%.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

SODP

MAY 25, 2020

Since then, native advertising approaches have changed a lot – now, advertisers and publishers are able to trade ad space programmatically, native ads are being served on social media, and, what’s most important, native ads should be clearly labeled for ethical reasons, according to the FTC guidelines published in 2015. .

Native Advertising 52

Native Advertising Click Through Rate Audience Advertising 52

Single Grain

SEPTEMBER 23, 2019

million by 2020: Here are some great ways to monetize your podcast: 1) Sell Ad Space to Sponsors. You can start selling ad space to sponsors once you have a download frequency between 3,000-5,000 downloads per episode. Whatever the reason for starting your podcast, you can actually make money from it.

Pop-Up 100

Pop-Up Banner Audience Ad Space 100

NewProgrammatic

FEBRUARY 24, 2022

According to a study conducted in 2020 , 43% of respondents are not comfortable with sharing information to receive more relevant ads and 35% would like to dictate data collection preferences. . Private deals and buying directly from a publisher is a strategy that allows for complete control over the ad space and its context.

Advertising 52

Advertising Cookies Marketing Video Ads 52

Single Grain

JUNE 30, 2022

It is an automated process; it enables brands and agencies to purchase ad space on websites and apps within a few seconds, helping save time. Programmatic advertising helps create targeted ad campaigns on a smaller budget. Hubgen, founded in 2020, is a digital marketing agency based in the U.K. Increased Reach.

Agency 52

Agency Advertising Retargeting Conversion 52

illumin

JUNE 7, 2018

It makes sense for website owners to work with display networks as these networks essentially broker their ad-space for them by providing advertisers with a wide variety of attractive (relevant) websites on which to serve their ads. Revenue (and Projected Revenue) By Year In Billions. Display Network. Google Display.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Smart-Hub

JULY 6, 2021

Furthermore, the performance of the ad campaigns is sometimes determined by the timing of the placement. A good example would be the election of the USA President in the year 2020 when revenues of all ad campaigns jumped up high dramatically. In 2021, ad spending is expected to increase by 24,1% and reach $81,5 billion dollars.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Digiday

NOVEMBER 2, 2022

Most publishers who spoke to Digiday for this story said they aren’t worried about having an abundance of leftover ad inventory this quarter, but some are increasing the amount of turnkey ad space that is available for purchase between now and the end of the year. Learn more about this trend in referral traffic here.

Media 69

Media Ad Inventory Video Ads Advertising 69

VideoWeek

OCTOBER 11, 2024

. — X (@X) October 9, 2024 ShowHeroes Acquires AI-Powered Video Creation Business Vidds Video and CTV ad tech business ShowHeroes Group this week announced it has acquired Vidds, an AI-powered video creation and editing platform, for an undisclosed fee.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Lemonads

AUGUST 7, 2021

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. In this article, we will cover the definition of programmatic advertising, how this type of buy ad method works, and the role that different stakeholders play in the ecosystem. What in the World Is Programmatic Ad Buying?

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Smart-Hub

DECEMBER 22, 2023

Rise of Programmatic Advertising (2010-2015) The rise of programmatic advertising marked a paradigm shift in the advertising technology industry, ushering in automation for the buying and selling of ad inventory. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

JULY 1, 2022

The evidence listed in the letter included TikTok’s accessing passwords and cryptocurrency wallet addresses in the Apple app store, as well as user tracking in the Google Android operating system, both in 2020. The French government has confirmed the sanctions imposed by regulatory body CNIL against Amazon Cookies in 2020.

eCommerce 52

eCommerce Cookies GDPR Agency 52

Adtelligent

OCTOBER 6, 2021

billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. to reach $14.2

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

SODP

JUNE 27, 2023

DSPs cater to the needs of advertisers by helping them efficiently buy ad space across various digital channels. They focus on audience targeting, campaign management and optimizing ad performance. Also, the DSP relies heavily on audience data to target specific users and optimize ad delivery.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52