2020 Ad Space Banner 
Ad Monsters
MAY 27, 2024
Traditional advertising was mainly manual: it required finding a website where you’d like to place your banners and communicating with its owners. The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. By 2026, this number will likely grow to $700 billion.
Single Grain
JULY 20, 2021
In 2020, ad impressions sold programmatically reached $129.1 SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc). If so, here’s what you should know.
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Clearcode
APRIL 21, 2023
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.
Adtelligent
JUNE 9, 2021
By implementing it, any website can sell advertising space through an open auction. For example, a website places the banner on the home page and starting an auction with advertisers. The one offering the best price will get this ad space. In 2020 its market share between the ages of 18 to 54 reached 26%.
VideoWeek
JANUARY 20, 2023
Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. Follow VideoWeek on Twitter and LinkedIn.
SODP
MAY 25, 2020
Non-intrusive branded messages that fit seamlessly into editorial content helped advertisers combat banner blindness and increase click-through rates significantly. . Before the Coronavirus outbreak, US advertisers were predicted to spend almost $53 billion on native advertising in 2020, which accounted for two-thirds of display budgets.
Lemonads
NOVEMBER 29, 2020
Connects publishers – those who have websites with ad space to sell – and advertisers – those who want to buy that ad space to promote their brand. When an advertiser wants to launch a digital campaign to promote their product/service, they contact their programmatic ad agency or trading desk.
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