NewProgrammatic

MARCH 29, 2022

Should a respected brand follow outdated, third-party cookies-based schemes and solutions, it could potentially lose credibility among the audience. Statista presented us with research findings that claimed that in 2020 there were 83.7 The numbers represent it clearly. it reached 69%.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Lemonads

NOVEMBER 29, 2020

Connects publishers – those who have websites with ad space to sell – and advertisers – those who want to buy that ad space to promote their brand. When an advertiser wants to launch a digital campaign to promote their product/service, they contact their programmatic ad agency or trading desk.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

VideoWeek

MAY 20, 2022

Specifically, the bill would block any company which exceeds the threshold and runs an exchange from also running buy or sell-side brokerages, or from selling any of their own ad space. In the long term, it will be able to offer a real alternative to the third-party cookie in Chrome.”. Prisma Media Solutions Trials ID5 ID.

Impressions 52

Impressions Ad Tech Media Agency 52

Clearcode

APRIL 26, 2022

We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The first ever ad server was invented by a company called FocaLink Media Services in 1995. Then we have ad exchanges.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Adtelligent

OCTOBER 6, 2021

billion in 2020. Automated buying and selling of ads seem incredibly lucrative during crisis times, as it can effectively help launch ad campaigns reasonably quickly, with minimal costs and workforce, great targeting options and scaling abilities, higher ROI, and cross-device campaign possibilities. Worse cookie matching.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

SEPTEMBER 29, 2023

In 2020, the league sold rights to Amazon at a lower price than Canal+, in what Saada described as a “mathematical aberration.” ConteX offers buyers contextual targeting capabilities, according to OpenX, designed in response to third-party cookie deprecation.

Media 52

Media Non-Profit Advertising Ad Tech 52

Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?

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Advertising Marketing Ad Exchange Retail 118

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

NewProgrammatic

FEBRUARY 24, 2022

Third-party cookies became the villain of the story and digital advertising started developing in a completely different direction. While relying on data, and especially third-party cookie data, used to be considered the most efficient method of targeting, it’s always been unclear whether it pays off. User experience comes first.

Advertising 52

Advertising Cookies Marketing Video Ads 52

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. The system will therefore simplify the buying process in a post-cookie open internet, according to the company. Vice Begins Selling Ads on Twitch.

Ad Tech 98

Ad Tech Media Agency Advertising 98

SODP

FEBRUARY 12, 2020

This is usually based on cookies , which means you target audiences that have interests similar to whatever you’re advertising. . There are things like IP Targeting to aim your ads at specific IP addresses, there’s location targeting, and much more. Anyway, all the interested parties will bid on the ad space via the auction.

Advertising 52

Advertising Impressions Ad Exchange Pop-Up 52

Brid.tv

AUGUST 31, 2022

Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? New OTT Services Are Appearing Rapidly — As of 2020, there are more than 300 OTT providers in the U.S. OTT Advertising Doesn’t Rely on Third-Party Cookies.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

VideoWeek

JULY 1, 2022

The evidence listed in the letter included TikTok’s accessing passwords and cryptocurrency wallet addresses in the Apple app store, as well as user tracking in the Google Android operating system, both in 2020. French Government Approves Sanctions on Amazon Cookies. TikTok is not what it appears to be on the surface,” wrote Carr. “It

eCommerce 52

eCommerce Cookies GDPR Agency 52

Digiday

NOVEMBER 2, 2022

Most publishers who spoke to Digiday for this story said they aren’t worried about having an abundance of leftover ad inventory this quarter, but some are increasing the amount of turnkey ad space that is available for purchase between now and the end of the year. Learn more about Bloomberg Media’s programmatic shift here.

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Media Ad Inventory Video Ads Advertising 69