2020 Ad Space CPM 
Automatad Inc.
NOVEMBER 20, 2023
Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. Then, the Ad Manager renders the ad on your website. Also, after delivering ads, be highly transparent to the buyers.
Single Grain
JULY 20, 2021
In 2020, ad impressions sold programmatically reached $129.1 SSP (Supply-Side Platform) is a media-selling platform designed to help publishers manage their advertising inventory (and advertising on their sites altogether – position of the ad, allowed sizes, formats, resolutions, price, etc). If so, here’s what you should know.
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InMobi
MAY 23, 2018
It’s not that there isn’t money to be made - global mobile app revenues are expected to rise from $88 billion to $189 billion between 2016 and 2020 - it’s just that many apps are not effectively monetized. Waterfalls describe the linear queues many publishers use to fill ad space. No wonder less than 0.01
Monetize More
OCTOBER 25, 2022
Fluctuations between 1%-5% in your AdSense earnings are normal and expected as you test different ad placements and advertiser campaigns on your site. We’ve seen publishers get deductions of 30%-70% since 2020, and these were not spammy MFA (Made for AdSense) sites but high-quality websites which have been operating fine for years.
Automatad Inc.
NOVEMBER 24, 2023
Here’s our blog on Google’s new ad consent requirement for publishers, what it is, what TCF and CMP are, why it is needed, and what you should do next. Google and IAB: A Short Flashback In 2020, Google integrated its ad systems with IAB’s TCF, the industry standard for user data collection and management.
Single Grain
JUNE 30, 2022
It is an automated process; it enables brands and agencies to purchase ad space on websites and apps within a few seconds, helping save time. Programmatic advertising helps create targeted ad campaigns on a smaller budget. Hubgen, founded in 2020, is a digital marketing agency based in the U.K. Increased Reach.
Lemonads
AUGUST 7, 2021
The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. In this article, we will cover the definition of programmatic advertising, how this type of buy ad method works, and the role that different stakeholders play in the ecosystem. What in the World Is Programmatic Ad Buying?
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